So, you’re starting a company blog, and you want to know how to get the most out of it. If you’re new to the blogosphere, the first thing you need to understand are the mistakes many others often make. By learning from others’ mistakes, you can avoid them and have a more successful blog.
Here are 7 deadly blogging mistakes to learn from.
1. Ignoring SEO- While you don’t want to turn your blog into a bunch of keyword-stuffed filler content, you also don’t want to completely ignore SEO. Remember, the search engines crave fresh content because they want their search results to be as relevant as possible. By optimizing your posts for relevant keywords, you increase your chances of grabbing high search engine placement.
2. No Personality- The internet is brimming with blogs. There are over 100 million of them. How can you separate yourself from the pack? The best way is to use your personality. Blog posts aren’t like typical articles. What makes blogging so popular is the interactivity of it. That’s why you need to showcase your personality—to connect with readers. If you can connect with your audience, they’ll be likelier to continue coming back and to comment regularly on your posts.
If you read Internet marketing and SEO blogs on a regular basis, you undoubtedly come across posts about free SEO tools quite often. While there are a lot of great free tools on the Internet for SEOs, I have recently noticed that almost all of these posts profile the same core set of free tools (such as SEO for Firefox). Since you most likely already use the most popular free SEO tools, I want to look at five SEO tools today that are very useful, but simply don’t get as much attention as they deserve:
Google Insights Bookmarklet: While Google Insights can provide very valuable keyword information, you can waste a lot of time switching from one window to another window in order to use Google Insights. To eliminate the need toswitch browser windows , add the Google Insights Bookmarklet to your browser, and anytime you are browsing one of the major search engines (Google, Yahoo or Live), you can instantly access the Insights data for the keyword you were searching with a single click of the bookmarklet.
Social Media Metrics Greasemonkey Plugin for Google Analytics: I know I’m not alone when I say that Google Analytics is one of my favorite analytics packages. Although it’s not perfect, this package can provide you with a significant amount of very useful information. In addition to the information that is already provided, you can increase the data you have at your fingertips by installing the Social Media Metrics Greasemonkey Plugin. As you can see from the screenshot above, this plugin not only adds data for content from all of the major social media websites, but it also adds Yahoo’s backlink data directly for you to see.
I have personally been using Google webmaster tools for only a couple of years now, however I could not imagine my life/career as an SEO professional without it now. For those of you who don’t currently use Google webmaster tools you should start right away. You can go here www.google.com/webmasters/tools and simply sign in with your Google account.
What is Google webmaster tools?
Google Webmaster tools is a very powerful tool that was created by Google a few years ago in response to popular demand of many webmasters wanting a better way to become more “Google Friendly”. Google webmaster tools can help you get a great deal of feedback from Google regarding how Google robots view and index your site as well as assisting you in diagnosing potential problem areas in your site.
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What’s web 2.0? According to an old joke, for a site to be a web 2.0 startup, it needs to be in beta and have a strange hard-to-pronounce name. With hundreds of so-called web 2.0 startups popping up daily, this joke actually describes the reality. But not everything is that bad. There are still new projects that do have something unique and innovative to offer. I tried to pick those 4 standing out in the crowd that have emerged in 4 different niches:
- search engines;
- social networking;
- social bookmarking and annotating;
- user-generated content.
Compare CognitionSearch is a new enhanced semantic search engine.
Key feature: search Wikipedia using semantic search technology.
What’s so innovative about CognitionSearch? The tool allows to compare their search results with the "simple" search (i.e. Google. Yahoo, and MSN) giving a better idea of what behind the semantic search technology is and how it is different from the conventional or "simple" search. The difference is graphically represented showing you the overlap and the number of unique results for both cognition and simple search. What’s more, it shows you which exactly meaning of the term(s) searched the comparison was based on.