Hamburgers. TV shows. Office products. These are just a few of the things being promoted in an unorthodox manner through viral marketing campaigns. For those who don’t know, viral marketing is any technique that entices users to pass on a company’s marketing message to their friends and family, thus creating more exposure for the message.
Of course, doing this often requires an “outside-the-box” approach. After all, few people are going to spread a blatant advertisement to their friends. That’s why I’ve created this list of some of the most brilliant and successful viral campaigns. The one thing that each of these has in common is that they engage their target audience and elicit a response.
- BK Sacrifice- This Facebook App is brilliant! Burger King is no stranger to viral marketing. Almost everyone came across the Subservient Chicken at one point or another. This time, Burger King used Facebook to launch their newest viral campaign. What is it? Users install an app that gives them a free coupon for a Whopper after they delete (or “sacrifice”) 10 friends from their profile. Every time a user sacrificed a friend, a message would be sent to them stating their friend chose a Whopper over them. Of course, Facebook wasn’t thrilled with the campaign, and they pulled the plug shortly after its launch. However, the buzz had already been created, and all in all, the campaign was a success.
I have noticed over the past couple of months as I have become more active in the Digg community (and making many friends), a sort of dark cloud appears when the subject of SEO comes up. Not only is there a general dislike of SEOs in the Digg community, but my URL has also been banned from Digg, per a ‘so called’ “TOS violation”. The ironic part is that the article that got the attention “10 Sure-Fire Ways to Get Banned by Digg” was about how to get banned by Digg.
I have been warned in the past by many friendly Diggers that it is not a good idea to have anything that reflects SEO in your profile, or this could make you lose points within the Digg community as a whole.
So here is where it starts to get interesting. A high profile user. mklopez submitted an article from this blog a couple of weeks ago. Now, I have to say I was a bit surprised (and a bit flattered at the same time) that a high profile Digger had submitted one of the articles from my blog. This naturally caught my attention. So I was paying attention to the submission at this point. It was climbing fast and hot in all categories.
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Comments. They’re the lifeblood of blogging. Without this ability to interact with the author and other readers, blogs wouldn’t be blogs at all. They’d just be standard, boring, static articles.
When the subject of blog commenting typically comes up in SEO conversations, it’s usually related to link building. And while commenting can be a part of your link building strategy, the benefits of commenting extend far beyond link building.
Here are a few of the true benefits of leaving comments on other blogs.
- Getting Your Name Out There- The first step to building your reputation online is to get your name out there. It’s not enough just to stay on your little website or blog. You have to visit new blogs in your niche, leaving insightful comments that add to the conversation. In other words, don’t leave comments like “Good post. Come check out my blog!” Take time to digest the post to think of a fresh perspective to add in the comments. Try to write comments that demand someone replies to them.
- Building Relationships – Social media is all about building relationships. That’s why you shouldn’t just leave a comment and leave. Always check back to see if anyone has responded to your comment. Interacting with the author and other readers is the key to building strong online relationships. These are relationships that you’ll be able to leverage down the line to get guest posting opportunities and to attract readers to your blog.
- Gaining Authority- If you make a habit of making insightful comments that add value to the conversation, you’ll start to build authority over time. No matter how big the blogosphere might be, if you focus on blogs within your niche, people will start to recognize your name and take your comments seriously. It really is a small world. Remember, every comment you leave affects the way people see your brand. Always put your best foot forward by making each comment great.
- Learning from Others- Blog commenting isn’t just about getting your ideas out there; it’s about learning from others as well. I can’t tell you how much interacting with others online has helped improve my marketing education. You don’t know it all. Take the time to truly listen to what others are saying, and you’re sure to learn something new. Never stop learning. The moment you do is the moment you’ll become irrelevant.
- Generating Ideas for Your Blog- Often times, ideas come up in the comments section that need to be fleshed out fully. In short, you might be able to turn one of your blog comments into a full post for your own blog. I don’t have to tell you how difficult it can be to come up with fresh ideas for blog posts. Hanging around in the comments section could be the perfect cure for a case of writer’s block.
Now that you understand the importance of commenting on other blogs, I’m going to leave you with a list of what NOT to do when leaving comments. Avoiding these mistakes will make you a commenter that earns respect.
What NOT To Do When Commenting
- Don’t leave brief comments that add nothing to the conversation
- Don’t be overly self-promotional…it’s not always about you
- Don’t immediately discount other people’s opinions
- Don’t forget to follow up on your comments
- Don’t be controversial for no good reason
- Don’t forget to proofread. Typos and poor grammar make you look less than intelligent
- Don’t talk about something you don’t know about
Do you have any opinions or insights regarding comments? Please let us know in the comments below.