I hope everyone had a happy holiday and wishing everyone a happy new years as well. I’m heading out for the evening, if you are tuned in online, feel free to watch the news years even ball drop live from times square in NYC.
At a recent meeting of industry people I saw a self-styled social media guru – they’re everywhere these days – talk about the how to use social media to make potential customers like your product. In the middle of his talk he gave an uncomfortable example of how he used social media for personal gain.
He was checking in to an upscale hotel and the bagboy left his bag on the floor behind him and walked off. Now I’d personally be thrilled in such a case – no bagboy hanging around looking for a tip – but this social media guru went one better and used this supposed gaffe to blackmail the hotel. He took a photo of his lonely bag by itself and told the clerk he was going to upload the photo to the internet and Twitter the incident. The hotel clerk sheepishly gave him a free upgrade on his room as an act of apology, and presumably to avoid negative word-of-mouth from a social media guru. He was proud of his wily dealings, but the story struck me as embarrassing. I was embarrassed on behalf of the internet marketing industry and on behalf of decent people who don’t go around looking for ways to blackmail vendors for freebies. Is this what social media is for? Read more >>
As a search marketer I have long been looking for an ideal link building model: where everyone’s happy, Google can ban you for selling or buying your link authority, quality wins over quantity and there’s no room for manipulation (note: as a marketer I am well aware of the fact that there’s nothing perfect under the sun. But I wanted something at least better than what we have now).
Currently, the most popular (and the easiest) link building method is still paying for a link (paid reviews, paid editorials, sponsorships, etc). Still, two main reasons why I try to avoid link buying includes:
- Paid links are almost impossible to camouflage: a website selling links has obviously sold quite a few of them, so it is very likely to be flagged for selling links. By buying several links here and there, you are much likely creating a pattern and Google most probably already knows you are doing that (so this is either non-effective or even dangerous);
- The affect from paid link campaigns is somewhat lopsided: you are only paying money for possible ranking increase. A paid link is unlikely to promote your brand or generate you some good, targeted traffic.
Well it’s that time of year again folks. Thanksgiving is gone and Christmas is almost upon us again. As many of you probably remember I took a vacation last year to the north pole and was dancing with Santa’s elves about this time. I’m not going to have time for all that vacationing this year, however I did decide to go ahead and get an early start on the holiday season and get a Christmas tree on the first day of December. I took this short video clip of me getting the tree. I hope you enjoy!
The real time web is one of the hottest areas of the web right now. The reason why is that internet users want to know what is happening right now. With the advent of user generated content, there is real time data out there and real time search engines can show you what is happening right now.
Below is a review of Sency – one of the up and coming real time search engines.
Sency allows internet users to navigate the real time web from two angles. First users can search for what is being said about a specific term. So, if users want to see what people are saying about an athlete, celebrity, or other news event, they can get that information in real time. Sency also shows users today’s most popular link for a specific keyword. So, users can search to see which links are the hottest right now.
In addition to a search engine for users, Sency also offers two widgets for publishers. The first widget gives websites and blogs access to real time content. The second widget gives publishers access to today’s most popular links for a given keyword. Each widget is easy to customize, and free to use. Also, there is no Sency branding above or below either widget.
Many startups, such as Sency, have begun to navigate the real time web. It will be interesting to see which ones emerge and also, it will be interesting to see the new tools that these real time web companies create.