How many website owners have said this to you?
“I don’t get it! I am writing killer content on my blog, but don’t understand why my site is not building traffic or authority within my niche! I am at a loss about what to do, can you help me?”
As a reader of this blog, I am sure you come across many individuals like this.
The Truth Will Set You Free
Here are the brutal facts that you must know, if you want to solve this problem for yourself and for others that you work with.
Brutal Fact #1: Creating high-value content for your website is only one integral part to creating a successful internet marketing and website traffic driving strategy.
If you believe that only writing content on your blog will effectively bring traffic and links, you are sadly mistaken.
Here is some advice…
Stop listening to those individuals spreading the adage “If you build it they will come” because it isn’t doing you any favors. Planning out your content, and hitting the publish button is only half the battle. (The other half is generating traffic and links.)
While there may be the one in a billion exceptions every now and then where published content magically becomes viral, the chances that this will happen to you are very unlikely.
Brutal Fact #2: You must know how to leverage the traffic that will be driven into your site or else driving traffic to your blog will be a waste of time.
Here’s the truth…
You can take the time to create an awesome blog post and drive a ton of traffic through it, but if the content within your site doesn’t generate leads, or close sales, you are wasting your time exerting the effort to create the content and drive traffic to it in the first place.
Understanding how you will fully leverage the content on your site, and how it will fit into the entire website strategy to reach your goals is important. If you don’t have a pre-defined path taking your visitor from your content to a sale or other call to action…stop everything you are doing right now and take the time to figure it out.
Think about the exact step-by-step process you want your visitor to take after reading your blog post.
Do you want them to sign up for an e-mail list, send them to the products page, watch a video, or have people re-share the post? Make sure you have this figured out before you start publishing and driving traffic! I see too many entrepreneurs screw this up and waste time!
Brutal Fact #3: For your site to start generating a substantial amount of traffic and backlinks quickly, you will have to create and leverage your trusted Internet and in-person relationships.
Why do you think individuals who help websites drive a massive amount of visitors through them are massively connected? Do you think that is by accident?
It obviously is no surprise to those who know this secret! Here is the thing…
Taking time amid your busy schedule to grow current relationships and create new ones with individuals in your niche, is one of the unspoken secrets of successful bloggers and website owners.
Here is a tip: Make sure that when reaching out to new contacts, your intention is to create a win/win situation between the both of you. Always focus on what you can do to help the other person out first, and then more often than not, they will want to help you as well.
Brutal Fact #4: Having an understanding of your market, and knowing how to effectively create content for that market is an essential skill.
(This also includes having the copywriting skills to format content effectively that will capture and hold a visitors attention and lead them to a precise call to action.)
If you don’t know how to write killer posts for your site that will resonate with your market, you will definitely experience challenges.
Even though you think you may be creating high quality content, step back for a minute and ask yourself, “Is this piece of content something my market wants, and is it formatted in a way that will hold their attention from beginning to end?”
If you can’t say yes to this question quickly, go back to the drawing board and find a way to fix it.
Brutal Fact #5: Understanding how SEO and social media work together is a must when it comes to building backlinks and driving massive amounts of traffic through content on your site.
When you understand the impact how social media affects SEO, you really have the keys to the kingdom.
Knowing how to leverage your current relationships to drive the traffic into your site and create the backlinks to content with the appropriate anchor text, results in ranking high in google. The high rankings cause more continual traffic that is generated into your site long term from the search engines for key search terms.
Mastering these two moving parts takes skill, but they wouldn’t be possible if you didn’t focus on always continually building win/win relationships with individuals in your niche.
You can’t just write great content or create a website and expect the mere act of creating content to get you what you want, without the knowledge of how social media works, and the necessary skill of building and growing relationships with individuals who will help you as you help them.
Make sure that you take the time to learn the necessary skills, and connect with those individuals who can help you. Continue to do this as you focus on creating the best content possible for your site. If you need help in this area, go to people who are doing it themselves and ask for their help, or buy their products that teach you how to do it.
To put it as simply as possible, a blog without readers isn’t a blog at all. It’s just you talking to yourself. For a blog to be successful, it needs to have readers. More specifically, it needs to have readers who will interact with you and share your posts with their friends.
So what can you do to get more readers for your blog? To understand, you need to first know what things you shouldn’t do as a blogger. These are the 5 things that will cause you to lose blog readers.
If there was a single right way to write copy, every company would have a great website that attracts traffic and converts visitors into buyers. But the truth is that copywriting is part art and part science. Sure, there are some right and wrong things you can do, but for the most part, copywriting and most marketing is very subjective.
However, there are some things you can do to help determine the quality of your website copy.
- Use the We-We Calculator—Your copy needs to be focused on your customers. It needs to be about them, not you. You should be talking about how they will benefit by taking action. The We We Calculator grades your copy on how customer-focused it is. It’s an essential tool that every copywriter should be using.
- Read it aloud—The easiest way to tell if your copy has a smooth, natural flow is to read it aloud. Take note of any phrases that sound awkward or are troublesome to read. This is especially important when you’re optimizing your copy for keywords as you want to make certain you’re not guilty of keyword stuffing.
- Have someone who doesn’t know your business read it—Sometimes, you can be a little too close to your business. It’s easy to just assume everyone understands who you are and what you’re selling. That’s why I like to have an outsider read my copy. If they read it and understand it easily, that’s a good sign that your copy is clear and effective.
- Track the results—At the end of the day, it’s all about results. If your copy isn’t getting visitors to take action, it’s not doing its job. Thankfully, there are plenty of tools out there that let you monitor the behavior of your website visitors. My personal favorite tool to use is Google Analytics.
What are some other things you can do to determine the quality of your website copy? Share your best tips by leaving a comment below.