It’s hard to believe that good content wouldn’t always help your website grow and mature. After all, writers, blog owners, and even Google are always talking about the importance of great content. Above all else, a website must have quality content to really thrive. It’s the first piece of the puzzle, with SEO and promotion to follow. So what happens when good content doesn’t work? Is there something wrong with this good content?
In the majority of cases, the answer is yes. Although something might be well written, it may not be ideal in terms of drawing in visitors. In other words, good content means more than just a well-written article—it means choosing a great topic, choosing the right tone, and marketing that content in a specific way.
How to Look Past the “Well Written” and Focus on Content Success
The first step when analyzing content to put on your site is always whether or not that content is well written. Check for grammar errors and coherence and organization to decide whether or not that article is something you want to put on your site. Once you’ve decided that the article is easy to read and free of any errors, you need to ask yourself three questions that are so often missed:
- Is the article bias or leaving out varying opinions?
This can sometimes be hard to miss when you’re agreeing with the opinion of an article. Even if the article is throwing out facts, they always seem to lose credibility if the article isn’t showing both sides to the story. On that same note, those who disagree with the article will likely not feel the need to share the article; thus cutting your promotion in half. The best thing you can do to solve this problem is to consider why someone might disagree or why someone may like something done the opposite way, and then addressing the issue.
- Does it sound like you’re trying to sell something?
There is certainly content on a website that is designed to sell something, but the bulk of a good website usually has articles that aim to educate or spark a discussion. If you write a great piece of content that does nothing but sell your product, you might lose readers after a paragraph or two. The same can be said for those who focus too much on keywords. Make sure that what you’re writing is relevant, and try to avoid lots of advertisements and flash pop-ups surrounding your content.
- Is the article easy to find on your website?
Great content doesn’t mean much if you can’t find it. You want to make sure that a link to your blog is clearly visible on your homepage, and you want to make sure that you’re sending this content out to those who can help. Make sure that you have an option for people to subscribe to your content so that each week these subscribers will get the content right in his/her inbox.
The greatest thing about good content gone wrong is the fact that you can fix this content. You don’t need to start over or completely re-write an article just because it isn’t generating a lot of clicks. If the article is already well written, it will be easy to make these few adjustments.
Have you ever found that you’ve written great content that didn’t seem to get you anywhere? What did you find to be the problem and how did you fix it? Let us know in the comments below!
Photo Credit: hubspot.com
Sometimes getting a fresh start is all a company needs to bounce back from a slump. In most cases, this fresh start begins with a new layout and a redesign of most webpages in order to improve the look and navigation capabilities for users and Google bots. This helps give the site a new feel and in some ways a chance at a new and better purpose. But what happens when the site is already successful? What happens when people feel comfortable with the layout? To cut to the chase—what happens if your website is LinkedIn?
Although a redesign has been in the works for quite some time, many were still surprised to hear that LinkedIn confirmed last week that they are going to be changing their layout. Fortunately, LinkedIn made it clear that the site will remain professional; it will simply be more intuitive for users.
New LinkedIn Features
According to the LinkedIn blog, both the LinkedIn Today as well as the traditional LinkedIn webpages will change. The new design is said to be easier for someone to scan and get the information he/she needs. Under the “modern design” umbrella come a few changes:
- Relevancy – LinkedIn will now make sure that any updates or articles that are particularly relevant to you will show up at the top of your feed. LinkedIn will decide if content is relevant to you based on the connections you have, the information you are sharing, and any breaking or trending news in your industry.
- Stream – LinkedIn will now have a stream very similar to the one you find on Facebook. You will be able to easily like or comment on a status update or an article right there on the homepage.
It is no secret that many social networks have changed their layouts in the past. Some layouts are successful—such as the Facebook timeline layout—but other layouts, like the new Digg layout, turned out to be a bad move for the networks. Only time will tell whether or not this new layout will turn people off or turn people on.
What This Means for Businesses
The new layout will no doubt be something for users to get used to, but businesses may also need to change their LinkedIn strategy. The new layout will put a much heavier emphasis on content. The old layout seemed to put a focus on the individual and the content the individual adds to his/her personal account, but the new layout will put a focus on articles put out by companies. People know how to find and how to understand the information on a personal account; LinkedIn no longer needs to make this the focal point. The idea is that LinkedIn will become a tool for education and news as well as a place to look at resumes.
Businesses should realize that now is the best time to be sharing content on LinkedIn. If your company wrote a great article that falls under the recruitment or employment sphere, you will (in theory) get more traction from this social network.
Are you excited about the new LinkedIn layout? Do you think it is wise for LinkedIn to make these changes, or do you think monthly activity will decrease? Let us know your thoughts in the comments below!
Photo Credit: blog.linkedin.com
Online entrepreneurs need to obtain several tools that can help their businesses thrive in the World Wide Web and ensure a good return of investment. AB testing is one of the most effective devices that can help businessmen gauge the soundness of their marketing strategy. As a result, they can maximize their income and avoid possible pitfalls along the way.
(Courtesy of Mil8)
Programs that can Rev up AB Testing
Prior to the test, it is imperative for the proprietors to determine which aspects of the site need to be tested. This may include the viability of one product to outsell the competition, or the feasibility of the targeted sales for a certain period.
The setting of the test should then be adjusted accordingly to ensure that the calculated results will be precise and accurate. There’s a plethora of testing programs available for this purpose.
Other options include Test & target, SiteSpect and Vertser, which are currently the top notch programs. They are guaranteed by experts to be user-friendly and expedient. It has to be noted, though, that each of these programs adopts distinct method of calculation.
How these AB Testing Tools Work
In deciding about the programs to be used, it is imperative for Internet-based entrepreneurs to know about the procedure at which the results from the AB testing are calculated. Two of the most common methods include:
- Element Replacement
This involves the creation of multiple versions of an element by using HTML on the testing tool. The process can be done before a page loads. When the entrepreneurs reach the beta stage, or once the procedure goes live, the alternatives of the elements will be randomly shown in a screen that is not yet viewed by the website visitors.
As such, entrepreneurs will have the opportunity to decide on the page layouts and designs that bets reflect the theme of their website. This erases the need to create numerous dummy sites which can both be costly and time consuming.
- Redirection to alternative links
In cases when the whole page needs to be tested, users may go for the creation and uploading a new page to the website. This will serve as a variant that can automatically function by redirecting the audiences to an alternative page. If a certain URL can’t be accessed, for example, visitors can be taken to a backup site containing slight variations. Doing so can be beneficial to businessmen as they can freely create numerous versions of their website to check its dynamism and aesthetics.
Here are easy to follow steps for AB testing:
- Select a page to be assessed.
- Determine the elements that needed testing.
- Add tags to the main page and versions made for faster tracking of results.
- Enter the URL in the tool window before the tests.
- Test the A and B versions simultaneously to achieve consistent results.
- Make sure that each audience sees only one of the variants.
- Check back for test results displayed in the dialogue box after each run.
Tips in AB Testing
In order to get to maximize the test, users should run the process long enough. It is a must to amass ample traffic volume to get noteworthy results. It may also help to master the codes and incorporate the alterations subtly to avoid blunders. Remember to maintain a consistent layout.
Searching for ways to increase the number of your loyal audience/subscribers and daily earnings for your blog? Well, I continuously get more and more targeted viewers for my blog and keep it at the top of search engine results using the power of YouTube marketing.
As a result, my earnings increased a lot. You may ask me: Isn’t it that YouTube marketing is already an Internet buzzword or one of the most common ways of promoting/advertising various products, services and stuffs like that? Definitely! However, there are other ways of doing things the other way to get the results you want, and this blog post is just all about that.
Dominate a Niche with Long Tail Pro
Using LTP, I was able to dominate a particular niche by. It helped me discover topics for my online YouTube marketing video. What I often do with LTP is enter multiple seed keywords, and soon enough, I find exact match domains with low competition yet profitable keywords.
I use both domain and keywords, and as a consequence, I get more and more subscribers as well as increased page rank for my marketing video. As a more specific example, using exact domain names and long tail keywords is much better than competing with the fiercest (or most competitive) keywords for YouTube videos.
This way, my YouTube video made it to the second page of search engine results within 5 days, that is, I was able to dominate a particular niche about driving traffic to my site. I simply cannot ignore the power of LTP marketing for my YouTube video marketing.
Do Things the Right Way Using Video Marketing
I am now getting more targeted traffic, higher/massive views and a larger number of subscribers with my YouTube marketing video: entitled, Drive Traffic to Your Site by Offering Irresistible Gifts. My Youtube visitors get hooked on watching the video in order to learn more about the offers.
The video is all about driving traffic or unique visitors to blogs through social media sites, guest posting, and a lot more (as you can see later as you continue reading this post). Also, it tells people how to avoid failing Internet marketing by using the step-by-step strategies for increased targeted traffics.
In addition, it mentions about the importance of blog traffic within the first 24to72 hours for visits to be counted as unique ones. As my YouTube viewers keep on watching the video, they are able to understand better what is in store for.
With the YouTube marketing video, I was able to direct my audience to my blog. When they do visit it, I get unique pageviews. They may read the rest of the article or explore more of it. Since their primary objective is to obtain a free copy of the e-book, they are required to subscribe first.
After they sign up, they would receive a message stating that they have to confirm their subscription. When they do confirm their registration, they will have to check their email again for the actual download of the eBook to take place.
This is actually what email marketing is all about, that is, getting long term customers with their email addresses added to my list of contacts where I can then forward them with weekly SEO tips – just as it was promised to them prior to their subscription.
I then visit problogger.net as a guest blogger. It is where I would post something like, ”Build Keyword Density the Right Way.”
This is where I recommend using search engine optimization techniques and adding appropriate keywords for high-quality persuasive copywriting. There I advise the use of naturally sounding keywords for everyone’s copywriting needs.
I gave illustrations such that video marketers would be able to learn the appropriate ways of shortening, lengthening and/or using keyword phrases with the product/service copy that they are describing.
I also added that writers have to write a copy first, go back with the keywords, and place them suitably in the copy itself (which definitely would prove very useful to them). As for my part, I was able to make a copy that really flows naturally and that appeal to a larger number of viewers and search engine sites.
Furthermore, in less than three weeks, I already gained more than 20,000 views. This is because I used referral social media multipliers and emailwire.com, a SEO press release distribution site that provides guaranteed results.
For instance, with the social media freetweettube.com, there is always an influx of tweets for my Youtube marketing channel while with emailwire, my press release about SEOArticleWriteService got the chance to be published and distributed to thousands of journalists, trade magazines, newsrooms, online news sites, major newswires, RSS feeds and major news search engines. With these strategies and tools that I used, you sure can get the results you want to achieve to make your site viral in no time.
My YouTube marketing, as of this writing, proves viral although it has just been uploaded three weeks ago. It has ranked well too considering that the other videos in the ranking were uploaded less than a year or about five years ago. You can also see for yourself that my video is only about 3 minutes compared to the other two: which are approximately 15 minutes and 5 minutes, respectively. My video is a proof of getting your videos viral too. You only have to follow the steps or by visiting the sites that I mentioned above.
Now that you know how to precisely attract more blog traffic via YouTube marketing, it is time to present a summary of the most important lessons in this post. First, the importance of using simultaneously free exact domain with long tail yet profitable keywords for your video for you to earn more.
Second, the use of strategies and tools (such as irresistible gift offers, guest blogs, email marketing, pro-bloggers, social media networks, press releases and a lot more) for you to cash in more money.
Luckily for you, with this post, you sure can turn your viewers into loyal audience/subscribers, powerful pool of online community, or simply, target market for your blog and its updates.
It is no surprise that Infographics are quickly becoming one of the most popular ways for a website to display information. It can sometimes be tough to find readers patient enough to understand a very confusing topic, and it can be even more difficult to capture a reader’s attention—especially when the subject matter is dry or boring. This is where infographics come perfectly into play. According to researchers, about 87% of people who saw an infographic read the accompanying text while only 41% read the text of a traditional page of content.
In terms of SEO, infographic links have always been given the same weight as links found in an article. And why shouldn’t they be? After all, infographics also use information that needs to be cited, and they serve a very similar purpose as traditional articles. So what’s the problem with these links in relation to SEO? The problem is that Google isn’t sure if holding these links to the same standard as other backlinks is the best idea.
What Cutts Is Saying about Infographic Links
In an interview with Eric Enge and SMX Advanced, Cutts explained that Google is thinking about discounting links that come from infographics. This threw everyone for a loop because many companies are just now beginning to ramp up their infographic tactics. Cutts didn’t say that Google is doing this now, but he had a few reasons that suggest it’s something Google will likely consider for the future:
- Fact checking is often poor when it comes to infographics.
- People don’t always know what they are linking to when they republish an infographic. They might not mean to endorse that link; they might just like the way the infographic looks.
- Links are often embedded into infographics in a way that people don’t even notice. In other words, even if someone were to look at the links before republishing, they might miss it completely.
Once the facts are laid out, many experts agree that it was only a matter of time before something like this was coming. People have slowing been beginning to create spammy infographics and distributing them all across the web. Something has to be done in relation to SEO.
Are Infographics Still Worth Your Time?
Now for the real question: Are infographics still worth it for webmasters? Most industry leaders agree that infographics are still worthwhile; however it’s probably not best to put your entire SEO strategy on infographics alone. Try to use a variety of SEO tactics and be careful about the links you use in your infographics.
Infographics are still eye catching and can still express information clearly, just make sure that your information is correct. You can learn more about how to create a successful infographic here as well as some of the elements that go into a successful infographic.
Do you think Matt Cutts and Google are on the right track as they consider discounting infographic links? Will this deter you from producing infographics? Let us know your thoughts in the comments below!
Photo Credit: psfk.com
Google’s social networking site Google+ is quickly becoming a one-stop shop for individuals and businesses trying to improve their brand. While connecting with others and promoting content is key to taking advantage of Google+, the site offers many more advantages including search engine ranking factors, +1s, and of course Google+ Local.
For those who are unfamiliar, Google+ Local took the place of Google Places just a few weeks ago and can be found by clicking a “local” tab on a Google+ page. This new tab will allow users to easily find local listings right from the social networking site. If your company already has a Google Places page, it will be automatically switched to a Google+ Local page. In other words, it is extremely important to understand how this new page works to make sure you’re taking full advantage of the new system.
Understanding the Google+ Local Changes
First, the Google+ Local tab as well as the listing will have a different format. Users will be able to click the tab and then type in a search query and location for easy browsing. All of the results show up with a large picture and an overall score. Below is a screenshot that shows the local tab on the left hand side and the search bar at the top:
Second, Google+ Local has included Zagat scores to help you determine the quality of the listing according to those who have experienced the local spot or service. Zagat scores are shown as actual numbers as opposed to stars and allow users to rate different aspects of the business. For example, someone may want to give a retail store a good score for customer service but a bad score for quality of clothing. The scores are calculated on a 30-point scale and then averaged for users to see. The screenshot below shows the overall score of a restaurant as well as the individual scores that users gave the business:
Third, Google+ local pages will show up whenever you’re using Google search or Google maps. Although this may not seem significant, it makes a company’s Google+ Local listing page even more important. Zagat scores will also show up when completing a search.
What Does This Mean for Businesses?
In terms of optimization, companies do not need to change much. Keywords and great pictures are even more important with the new listings, but ultimately it is a Google+ presence that will really give a company visibility. Below are a few things that a company should do to get started taking advantage of Google+ Local:
- Google+ Profile – Companies need to have a Google+ profile set up in order for Google+ Local to work. You can visit here to get started.
- Claim Listing – A company will need to claim their local listing and make sure all of the information is correct. This is free to complete and only takes a few minutes. If you don’t already have a business page to claim, this link makes it easy to set one up.
- Categories – Adding categories to your local page will help users narrow down your business into the correct niche.
As a whole, getting started with Google+ local is extremely simple. Although there have been mixed reviews about the Zagat ratings, most companies do agree that Google+ Local pages are intuitive and easy to read. By bringing these pages onto a platform where people feel comfortable, it only makes sense that more and more users will begin to go to Google+ local when searching. Only time will tell!
Have you used Google+ Local or found success through the new platform? Do you think Zagat reviews will help or hurt Google+ Local? Let us know in the comments!
No matter how hard you try to avoid it, if you want to do SEO, you’ll eventually have to come face to face with the fact that content is necessary. One of the best ways to build links to your site is through guest blogging; which is a simple process. You write an article that is published on another blog for free; the payment you receive in return for writing the article is a link back to your site.
Usually, you want to create some context for the link by writing about a related topic, which can be tedious and in all honesty, boring. Today, right now, I’ve decided something monumental; screw that noise, I’m going to write about why sometimes, if you choose to throw caution to the wind, guest blogging kicks ass.
My attempt here is to create a satire about guest blogging, but believe me that there is some useful information within the allegory. Please, do me a favor and share this; it’s on you, dear readers, to prove that an article like this can indeed do well!
Plus, sometimes we all get so caught up in the SERP chase that we forget to slow down and have a bit of fun. Hopefully you can learn a bit of something, and have a laugh this Friday, courtesy of me and SEM-Group!
Reason 1: Artistic License
Look it up if you must, but artistic license means one thing: I can make up whatever I want, call it art, and its 100% ok.
This is a fairly obvious point, because sometimes, you have to write about something that is just so monumentally draining that you have to throw in a couple of curve balls to keep people awake. With that, lets transition to when this principal is generally used, allegory.
In 2007, the mortgage bubble collapsed because the sub-prime mortgage crisis. Basically, many mortgages that had no chance of being paid off were combined with low risk mortgages and sold as a moderate risk investment to people who buy those things. It got to the point where imaginary money was generating imaginary money, which was then used to back more mortgages that couldn’t possibly be paid off.
Eventually, all of this unsustainable spending did what it was apt to do, collapse. In 2008, Pete Wise was elected as supreme emperor-chancellor-minister-king (S-E-C-M-K) of the stock market, saw this impending doom, and was far too busy swimming in pools bursting with imaginary money to do anything about it. When it really started hitting the fan, he was prompted by his S-E-C-M-K computer to do something about it; I was given two options.
1) Help the Situation by implementing a sound fiscal strategy
2) Delete Everything
Sadly, whoever had appointed me to this position didn’t read the fine print of my employment contract, which clearly stated that if ever given the option to delete everything, I have to accept. So, true to form, I deleted everything, immediately headed to 7-11 to get a burrito, and went home to have a nap. That is why the stock market crashed.
That is my artistic interpretation.
See that last bit, in bold and underlined? That makes all of that totally OK, and this is one reason why guest blogging can sometimes rule. You’re welcome politics, that entire recession, is all on me now.
Reason 2: Having Fewer Reasons in the Article than the Title Advertises
When guest blogging, sometimes you find that you decided on a topic to write about before you actually sit down to write it. You basically cover everything you wanted to in a fewer number of points than you originally promised. When this happens, you are left with a couple of options; you can revise the title, or you can forge on ahead and try to find another reason to add to the article to satisfy the title you’ve already chosen. Since this article is a satire of guest blogging in general, I’m sure its clear what I’ve chosen.
The reason that you have to choose a number is pretty simple; list-type articles do quite a bit better on social media than articles of most other kinds. In an effort to drive up social markers for articles, content marketers follow trends. Websites like Cracked.com generate top-X type lists almost exclusively, and get thousands of Facebook likes within a day. If you don’t believe me, here a screenshot of an article published TODAY, by a writer on their site.
Content Marketers dream of creating that sort of buzz, and rarely, such as the case of Larry Kim ruining the Facebook IPO, it happens. Far more often, we do our best to scrape every Like, +1, Stumble, and Tweet we can for our clients. We love doing it because SEO is honestly one of the most interesting fields to work in. Sometimes, we have to let loose, and that’s when you get articles just like this one!
Reason 3: Lying About the Number of Points in Sub-Categories, and Bad Grammar
Simple, because I can. Also, this usually happens because you think of something pertinent while writing the article that you want to share. I also know that I’ve switched between first person and third person in this article enough times to make the grammar-sensitive among us cringe. I’m sorry, but this is my party, so deal with it.
Reason 4: Because Unique Content is King
At the end of the day, the bottom line is simple. With every algorithm implementation, it is becoming more and more clear that search engines want to see websites create unique content that engages the reader. Keyword stuffing, cloaking, density, and anchor-text optimization are quickly becoming things of the past.
More and more, it seems to me that SEO needs to emulate the marketing strategies of brick-and-mortar businesses. Penguin more-or-less confirmed this for me, when it became important to have a link profile balanced between branded links and anchor text links. We all saw examples of sites that had over-optimized for a particular term become penalized, and some sites that had built links for those same keywords dropped off the SERPS entirely.
The message is clear, content is what Google wants to see. Far too often over the past 5 years I’ve heard complaints from my clients about how they have an awesome site, with a ton of content that is unique, but are being outranked by more spammy sites. We longed for the days that search engines would punish those that gamed the system and rewarded those that tried to make a website that truly engaged its users.
That day has arrived, and as guest bloggers, we couldn’t be happier. Above all other reasons stated in this article, this is why guest blogging is awesome for SEO. Do what Google wants and create good content, and you will be rewarded!
When I was a kid, I’d always roll my eyes when my dad decided that he was going to try a new shortcut to get somewhere. Usually it meant driving through loads of backroads in desolate areas where the only signs of life were deer lurking by the side of the road just waiting to jump in front of our big station wagon. We’d never actually be lost, but it would take us an hour to get to a place that was originally just 10 miles away from where we started. We’d definitely see cool stuff, and I’ll never forget seeing the little volleyball play area where, if the ball got away from you, you’d have to run through some old tombstones to find it. Fun times!
Link shortcuts are no different. They might look appealing, they might appear as if they’ll save you time, and they might be really, really fun. I’ve been guilty of taking them and many of you have too, and as busy as we all are, it’s only natural that we do try and save time whenever possible. The problem with link shortcuts, though, is that not all of them will do much more than create more agony for you in the future. To be fair, some are fantastic and some work really well for certain people. Some people consider certain things to be shortcuts whereas others see them as legitimate ways to build sustainable links. In considering all of this, I’ve tried to come up with just three shortcuts that I personally view as sub-optimal.
1. Considering rankings before, or in place of, traffic.
While it’s true that rankings are affected by links (and other things, remember, please please remember this) it’s not a good idea to only view links as being a way to make you rise to the top of the SERPs. Ever noticed how many fluctuations there are? If you get caught up in rankings, you’ll go crazy when you drop from number 5 to number 7, and even if it lasts for a day, there’s 24 hours of stress that you don’t need.
I do completely realize that for some sites, the difference in Google positions can indeed mean a massive loss of profit, and obviously if you’re in that boat, of course you need to consider rankings. I am also not saying that rankings aren’t important, only (remember) that building links to boost rankings is not as effective a long-term strategy as building links to boost traffic.
You know one really easy way to not get caught up in this? Don’t focus on metrics alone. If you find a great, relevant site that has regular posts, good social traction with relevant comments, and it’s a PR 0? Go for it. That PR 5 site in a completely unrelated niche, the one with content last updated 2 years ago…that might not be your best bet for traffic.
2. Copying the profile of a competitor.
This tactic has always really bothered me, as it’s based on the overly-simplified assumption that if something works for one site, it will work for you. It’s just not usually true. Looking only at a competitor’s backlink profile tells you nothing about the site itself. Maybe the site has amazing content and is being promoted very well on social media accounts that reach a massive amount of targeted users. Maybe the user experience on the site is off the charts amazing, maybe they offer great discounts to people who sign up for their email list, maybe they just have a better brand than you do. If you look at their links only, you cannot tell any of this. You cannot ignore on-page SEO, even if you’re doing what’s usually a mostly off-page method.
I do think that competitive analysis is very worthwhile…I just don’t think that you can copy a profile, only seek links from the same sites that link to your competitor, and get the same results. Even if you could do that, what happens when they change something? Do you change too, and keep following them around, or do you develop your own method of building links? I’d much rather do my own thing than copy someone else. That’s why I’ve always had bangs, worn boots that people make fun of (hello Uggs), and have never been afraid to play some Salt-N-Pepa on the jukebox.
3. Not fully vetting a site before approaching them for a link.
You can’t control who links to you (although you can disavow them in Bing! Bless their little hearts) but if you’re actively pursuing links by asking for them, don’t just ask anyone. Until fairly recently, I truly did not believe that crappy links could hurt you. I thought they might not help you, but that was before Google started warning webmasters and showing us that yes, bad links could harm you. If you’re going to approach a site and ask for a link, check it out thoroughly before you do. If it’s full of poorly written and useless content, if it’s changed hands 10 times in the last few years, if it’s clearly there just to host links…don’t bother. Go buy a Dickens book cover so people don’t realize you’re reading Fifty Shades of Gray or The Da Vinci Code.
And oddly enough, here’s something that can sometimes be the last thing you notice…really poor writing. I don’t mean poor writing like the afore-mentioned books (and for the record I have not read about Mr Gray nor shall I but I did read Dan Brown and am still taking antibiotics for it), I mean writing that is obviously the result of either cranking out nonsense just to fill up space or reworded and respun content. You should actually read a post on a blog you want to approach and not just think “oh wow, they have a lot of headlines about Kraftwerk and the site has some robots on it, I think, or maybe they’re dogs” because let me tell you, not paying attention to something as fundamental as the quality of the content on the site can bite you in the bum, big-time.
To summarize (which is kind of a shortcut really), don’t do these things unless you’re happy cleaning up messes and chasing something that you can’t catch. To be fair there are cases where people are perfectly happy just kind of flying blind on link building, and they do enjoy success with it. If you’re that guy, go for it. If you’re not (like most of us) then do try and figure out how to make things easier of course, but realize that some shortcuts just aren’t worth taking.
I’d love to hear examples of what you guys think are both good and bad shortcuts, so chime in if you can!!
The prevailing question among marketing professionals and businessmen right now is how to effectively market their products to their target consumers through the internet. Both Organic SEO and Pay-Per-Click (PPC) give companies the opportunity to advertise their brand and products online. In this article, we will discuss whether SEO, PPC, or a fusion of both will be most appropriate for your business requirements.
Organic Search Engine Optimization (SEO) is basically the practice of improving website traffic through White-hat SEO techniques, which allow your website to figure prominently whenever search engines turn-in the search results made by internet users. Some White-hat SEO techniques include putting more meat on content and placing more quality backlinks on the website. All of these tactics are done without violating the terms of service that the search engine has set.
One of the most popular forms of marketing done on the internet today is called Pay-Per-Click (PPC). It is an advertising model wherein companies pay website owners a specific amount of money for every click that their advertisement gets from internet users who visit the website. Advertisers would craft their own set of keywords that reflect their target market and the products that they offer. Whenever internet users would key-in words similar or related to those keywords, the website and the advertisement would most likely come up in the search results. PPC can also be used to increase traffic for a website.
Advantages and Disadvantages of Both
An inherent advantage of the use of SEO is that it comes at a lesser cost, or even at no costs at all, compared with PPC. Unlike PPC, the success of SEO fully lies on the effective implementation and execution of SEO techniques and methods to improve a website’s visibility. Furthermore, another advantage of SEO is that it becomes more beneficial as time passes. Over time, a website can continue to accumulate quality backlinks. These will have positively affect website visibility significantly and the effect would remain so long as the links are there.
However, the use of SEO also has its own disadvantages. First, it takes time for your website to become visible. A day or two may improve the ranking of a website, but such a short period of time is insufficient to push its ranking to the top spots. There is no guarantee of how long it will take for a website to become really visible to internet users, but it usually takes six months to one year. Second, there is risk in SEO. The internet is a world full of different kinds of SEO practioners and some of them use black-hat and unethical SEO techniques. You never know when they will strike, but these people have the potential to destroy your brand and credibility to consumers.
As for PPC, results and progress come in pretty fast. Rankings improve quickly. It is also pretty easy to start a PPC campaign online. Moreover, the better positions your ad gets from search engine results increases the effectiveness of your marketing campaign. Typically, ads are put on top, the right side, or below the search engine results. In addition to these, another advantage of PPC is that it allows you to focus your campaign on certain regions, countries and regions. Furthermore, PPC gives you the freedom to manage and edit the keywords you have previously set any time.
The most alarming disadvantage of PPC is that it comes at a great cost. Overtime, the costs will begin to pile up and your company may end up spending too much money on PPC. Furthermore, traffic is totally reliant on the money you pour into PPC. Once funding stops, traffic disappears into thin air almost instantly.
A thorough examination of the qualities and advantages and disadvantages of PPC would lead to the conclusion that a mixture of both would be best. Starting with PPC, then slowly switching to Organic SEO would help you maximize the results that you can achieve. Timing is always an important factor in advertising. When you need to send an important message to your consumers, it might be best to use PPC for a short period of time instead of relying completely on the slower Organic SEO. But, complete reliance on PPC may hurt your company’s resources. The use of both advertising methods also allows you to effectively manage and lessen the costs that you will incur without sacrificing the quality of the results.
Overall, internet marketing is an art. It requires crafty manipulation and employment of advertising frameworks such as Organic PPC and SEO to reach your target consumers and maximize the effectiveness of your advertising campaign.
If you’re an entrepreneur or someone hoping to break into the world of business, you’re going to have a lot of questions. You can go to school for four years and pick the brains of your professors and spend all night doing homework in the library, but you’re still going to have questions. This is true with any profession, and most will tell you that finding the answers to these questions aren’t always easy. It’s intimidating to ask your boss a question that you may think should be obvious, and Google doesn’t always do the trick. Fortunately, Quora is beginning to take the world of questions by storm.
For those who are unfamiliar, Quora is a social networking site that centers around asking and answering questions. These questions go from very specific to simple wonders. Below are the other two Internet avenues that one can take and some of the reasons Quora can often offer better:
- Google – This works well when you want to know the answer to a simple question, but nothing too specific. If you’re having a complex problem and want an answer, Google may give you something complex.
- Wikipedia – Anyone can add information to a Wikipedia webpage, and in most cases you have no idea where the information came from. With Quora, you know exactly who gave the answer to your question.
Former CTO of Facebook, Adam D’Angelo, created Quora back in 2009. This helped the site gain popularity quickly and helped draw some of the top professionals in every industry to take notice. Unfortunately, even though Quora has been popular for some time, businesses are STILL ignoring this network. For some reason, Quora is not considered a part of the “major” social networks—Facebook, Twitter, and Google+—for most, but it should be.
Top 5 Benefits to Using Quora to Answer Your Questions
Quora brings in a lot of aspects found in other social networking sites, but also works in its own way to help bring users a great experience. Below are some of the features you can find with Quora:
1. Profile – If you want to answer a question on Quora, you must have a profile. This will help show users who is giving a specific answer; thus helping them determine whether they want to believe it.
2. Voting – Users can vote answers that they find most relevant or most correct. This allows the best answer to always remain at the top.
3. Revision – The site gives anyone the ability to make slight revisions to a question. These revisions are all tracked so you can see who made the revision. In the end, this helps keeps questions clear and easy to understand.
4. Related – The site is not filled with a bunch of similar questions. Questions that have already been asked will pop up when you type in a question so that you know what has already been discussed. It also works as a way to point you in the right direction of the answer to your question.
5. Following – You can follow people and/or questions to help you stay in the loop. This helps make the site seem smaller and helps to target exactly what you’re looking to find.
Companies use Quora as a way to increase their visibility and build their brand. By answering questions you can show potential customers or clients that you are an expert in your field. The more questions that you answer the better you will look in the eyes of users.
The site is also a great place to connect with others in the industry or future customers. By creating a great profile page you can show what you know and give users a way to find you and connect you to those brilliant answers.
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