Popups are certainly a very efficient way to communicate your message (and to nag your users, too) and almost any marketer knows this. Conventional popups that display when a user lands on a page (or after some delay, or at specified events, if you are using a more sophisticated tool, such as a WordPress popup plugin) might be the first thing that comes to your mind but since they are also the most used and many users will leave your site right after they see a popup, you might want to experiment with something different. How about exit popups?
What Are Exit Popups?
Exit popups, as the name implies, are those popups you show when the user is about to leave (i.e. exit) your site. Actually, exit popups aren’t that rare and I can bet that more or less every Web-savvy user has encountered them but you probably didn’t know them by name. Well, now you know how these popups that scream, “Wait! Don’t leave!” are called.
When Exit Popups Are the Better Option
The best thing about exit popups is that they are less annoying. Additionally, since you display them when the user is about to leave your site anyway, you are not losing visitors. With conventional popups displayed at startup, many users might get irritated and instead of reading what’s in the popup, they will leave your site altogether. This way you are losing a visitor and this is bad.
With exit popups this doesn’t happen – since the user has already made his or her mind he or she is leaving, you’ve got nothing to lose. What is more, if your message in the exit popup is convincing, you could even get the user back to your site to see more.
Well, with exit popups you have only one chance to show them. With standard popups in theory you can display them at every page refresh or every 30 secs or so but in practice this isn’t a good idea because such a high display frequency is very irritating to the user. Anyway, the fact you are using exit popups doesn’t mean you have to ditch standard popups completely, so in fact you can use on your site both standard and exit popups. You can make these popups with the same message, or use different messages – just decide what your needs are.
What is more, usually it is a question of quality not quantity, so don’t regret the fact you can show an exit plugin only once. Just make your farewell message convincing enough and you might be lucky to make a sale, get a new subscriber, or make the user do whatever you are asking him or her to do.
How to Use Exit Popups
As I already mentioned, WordPress popup plugins with an exit popup option are the best way to display an exit popup, especially if you are already using WordPress as your platform. The simplest way to display an exit popup is with some code you put in your theme (i.e. without a dedicated plugin) but this approach generally limits you a lot. For instance, you will be depriving yourself of all the configuration options that come with the plugin, which in turn will make your message less effective. This is why the best you can do is get a WordPress popup plugin, install it, and think of a cute message your readers will love.