Exit Popups – Can They Work for You?

Popups are certainly a very efficient way to communicate your message (and to nag your users, too) and almost any marketer knows this. Conventional popups that display when a user lands on a page (or after some delay, or at specified events, if you are using a more sophisticated tool, such as a WordPress popup plugin) might be the first thing that comes to your mind but since they are also the most used and many users will leave your site right after they see a popup, you might want to experiment with something different. How about exit popups? What Are Exit Popups? Exit popups, as the name implies, are those popups you show when the user is about to leave (i.e. exit) your site. Actually, exit popups aren’t that rare and I can bet that more or less every Web-savvy user has encountered them but you probably didn’t know them by name. Well, now you know how these popups that scream, “Wait! Don’t leave!” are called. Depending on the tool you use, there are different varieties of exit popups and different options you can configure. For instance, if you use a WordPress popup plugin, such as Popup Domination, or Action Popup, you basically have JavaScript alert box and the lightbox opt-in popup at your disposal. The JavaScript alert box is plain and simple. It could also be more...

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