Ana | Traffic Generation Cafe

5 Common Link Building Faux Pax to Avoid

If you have been in the link building business over the past years, you must have noticed that things don’t work the same way any longer. Generating tons of search engine traffic by slapping a few reciprocal links on your page simply does not work. Before you embark on your SEO link building quest, it’s useful to understand what strategies DID matter a while ago, but are merely obsolete today – learn from the history, you know. #1: PRECISE ANCHOR TEXTS Previously, SEOs used to optimize their sites by using the same anchor text for all their links. Well, this strategy is not that hot these days; as a matter of fact, you can be penalized by Google for doing it and not even know it. Natural anchor texts are the key today. But what is natural you might ask? Basically, a natural link looks like it was built by a user, not an SEO. Normal users would not use a precise anchor text in their links, and neither should you – ALL the time, anyway. In practical terms, when working on your link building, don’t just use your high value keywords in your links, but throw in a few “natural speech” words in there as well, like “cool site”, “click here”, etc. Don’t over-optimize! #2: GOOGLE PAGERANK I can’t believe there are still so many discussions about the...

Read More

How Would You Like To Increase Your Traffic by 34.35%?

I recently stumbled upon a search engine ranking report from Chitika, an online advertising network, that focused on answering one question: how valuable prime search ranking positions really are. Although the report was published a while ago, I believe that little has changed since then, and the following results are definitely something to pay attention to. Of course we all know that it’s great to have #1 Google search engine ranking for your keyword. But how much is it really worth in terms of traffic generation? According to the data from the Chitika network, it’s worth a great deal – double the search engine traffic of the #2 spot, to be precise. Let me put it another way: The #1 Google search engine ranking spot gets as many visitors as positions 2-4 combined! To come up with these impressive numbers, Chitika analyzed a sample of 8,253,240 impressions across their network. “In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement. The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 4 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.” Search engine ranking #10 gets 143% more clicks than #11. “The...

Read More

How to Find Keywords You KNOW Your Readers Are Searching For

I don’t know about you, but I’ve never liked doing keyword research. Let’s face it: it’s tedious, time-consuming, and overwhelming, and that’s not even the biggest problem. The core aspect of keyword research that many webmasters get wrong is finding keywords that THEIR readers search for when looking for information about their niche subject. There’s a huge difference between THINKING you know what your readers are searching for and KNOWING what they are searching for, wouldn’t you say? The following keyword research method is the easiest way I’ve even found to identify such search terms. Oh, and did I mention it’s entirely hands-off, apart from setting it up, and entirely free? Google Site Search Chances are you have a search box on your site, and it’s most likely used by your readers to look up the kind of information they would expect to find on your site. Also, chances are your search box is powered by Google Site Search. If you DON’T have a search box, stop right here and install it immediately! There’s nothing more frustrating than being on a site and not being able to find the information you are looking for. Search boxes keep your readers happy and your bounce rate low. So, now that you definitely have the search box on your blog, have you ever checked what your readers are searching for? If not,...

Read More

Top Google Rankings: How I Got Google to Say Yes

I am sure Gerald is sick and tired of hearing about this, but since it’s my post (never mind that it’s on his blog), he’ll have to bear with me one more time. Allow me to give you some background on the issue. One of my favorite product releases of the year was CommentLuv Premium by Andy Bailey. The free version of the plugin has been floating around the blogosphere for years and loved by both blog owners and commentators (aka “link builders”) alike. Don’t ask me why, but the minute I heard Andy was working on the premium version of the plugin and all the features he was adding to it, I thought it was the best thing since sliced bread. Anyway, this post is not about how great this plugin is, but about Google rankings. Or how I felt like I was beating against the brick wall trying to rank my CommentLuv Premium review post on the first page of Google for “CommentLuv Premium“, to be more precise. I am pretty good with SEO. Not great, but good enough. Plus, I’d like to think of myself as a creative link builder – I have to be since I don’t have much time for it. So I wrote the review post, optimized it to the “T”, built a few links to it, and then ran a giveaway for...

Read More

Domain Authority vs Keyword.com: Which One Carries More Weight?

A lot has been said about domain authority and its influence on your search engine rankings – whatever the keyword. Whiteboard Friday – Domain Trust and Authority – SEOMoz SEO & Link Building: The Domain Authority Factor  – Search Engine Watch The topic of domain authority has been of interest to me for a while now for two reasons: I want higher rankings with less work for everything I publish on Traffic Generation Cafe. As an affiliate marketer, I want for my reviews of products to be ranked above all others. And who doesn’t, right? That’s exactly what we’ll be talking about today and it’s not because I have the answers, by the way; rather, I want to see what you think and if you agree with my conclusions on the importance of domain authority. What is Domain Authority? Domain authority represents the overall “strength” of your website over time. What Influences Domain Authority? Time Links from established authority sites Social media presence (tweets, likes, plus ones, etc.) It’s extremely important to note that authority affects the ENTIRE domain. Any newly-published page on an authority domain has the potential to rank from day one without much link building effort. And that’s exactly what brings me to the core thought of this post… Trusted Domain Authority vs New Keyword.com Let’s say you are about to start a marketing campaign for...

Read More

What Makes the Best Backlink?

Link building is an essential part of any successful SEO campaign; there’s no arguing about that. In order to rank for any given keyword, we need backlinks – and lots of them. However, not all links are created equal. The reason it’s important to know how valuable your links are is very simple: the higher the quality, the fewer links you need to get ranked. The following 10 qualities are the ones I always look for in a perfect link. #1. High PR of the domain High PR can be equated to more domain authority in the eyes of Google. The more authority a site has, the higher quality the links coming from that domain will be. My ideal homepage PR is 4+. Of course, it’s a whole lot better to have a link on an inner page that has high PR of its own. #2. Keyword-Rich Anchor Text Google uses anchor text pointing to a page to determine what that page is about. If I start building links to this post with “Ana Hoffman” as anchor text (like a lot of blog commentators would do), then Google might find that this post is more relevant to that keyword than to such keywords as “link building” or “backlinks“. It’s best if you try to rank each page of your site for one specific keyword or variations of it, but...

Read More

Google Fresh: How Will It Affect Your Site?

When Google comes up with a new algorithm change, all the webmasters hold their breath trying to figure out if this is the one that would send their site into the neverland of the search engine rankings. I bet it wasn’t any different with the last week’s update that focused on pushing the freshest results to the top of the search engine pages. Google tried to make us feel warm and fuzzy, as they announced their new update: “Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.” Source “Relevant and recent”. Not sure what happened to the “relevancy” part (after all, relevancy is supposed to be the cornerstone of how Google works), but we all noticed the “recency” factor. So how would this latest update affect you and your site? Should you start posting every day now? Are you expected to compete with websites that have full-time writers constantly churning out fresh content? The answer is a definite NO. Although this update will affect about 35% of all searches, its scope is quite narrow, in my opinion. It zooms in on the following information streams: 1. Current events or hot topics: It only makes sense...

Read More

6 Sure Ways to Commit Blog Suicide – Part 2

Last week, I got all teary and vulnerable as I spilled the beans on how I miserably failed with my first blog. Admitting defeat is the first step in the “12-Steps to Getting Over a Blogging Failure” program. Step 12 is to learn from your mistakes and start all over. Last week we talked about failing to pick the right niche, do your keyword research, and pick the right domain. Now let’s move on to the final three reasons I committed my first blog suicide. 4. I Failed to Make My Blog Look Professional Yes, blog design does matter, especially when your readers have a sea of other blogs to choose from. Most of your first-time visitors will spend but a few seconds on your blog, deciding whether they should read on or move on. The last thing you want your blog design to do is to scream out “I am an amateur!” in the face of your audience. When I say “professional design“, I don’t mean to make it sound like you need to spend an arm and a leg hiring a professional designer, which could run you about $1,500 to $2,000. No, you don’t need to spend MUCH money on your blog design, but you do need to spend SOME. Here’s what I recommend you do to take your blog design from lame to polished: Stop using...

Read More

6 Sure Ways to Commit Blog Suicide

Since this is my first guest post for Gerald’s blog (thanks for having me here, Gerald, by the way – I am honored!), I somehow find it appropriate to start this post with bragging about myself. I run a very successful blog that primarily focuses on increasing your website traffic by all (mostly free) means possible: TrafficGenerationCafe.com. My blog is just over a year old, yet it has achieved a lot of recognition in the internet marketing niche. If you haven’t heard about it, you must be new; let’s quickly fix it by you visiting Traffic Generation Cafe as soon as you finish reading this post. Now that I opened this post with a good amount of blowing my own trumpet, let me tell you something that not too many people know: TGC wasn’t the first blog I started. As a matter of fact, my first blog miserably failed. Just goes to show that the path to success is paved with failures, right? Well, the good thing that came out of all of this is the fact that I learned from my mistakes, avoided them when I created my present blog, which turned out to be a success, and now feel qualified to tell you what I did wrong in the first place, so that you can hopefully learn from my mistakes. 1. I Failed to Pick a Niche...

Read More
SEMrush

AFFILIATE DISCLOSURE

The site is partially supported by affiliate links which may earn us a small commission. Affiliate links will only ever be to products we highly recommend and trust.
SEMrush

Pin It on Pinterest