Viral Marketing on FaceBook – 7 Points You Just Cannot Neglect

FaceBook has over 400 million active users. Around 200 million of them log on to Facebook in any given day. An average of over 71 million pieces of content, which include links, images, videos, notes etc., are shared among them everyday. To say I find it difficult to fathom the enormity of viral possibilities on Facebook would be an understatement. Two years ago, Facebook was touted as the go-to social media platform for marketing, viral or not, but now it has become the social platform de rigueur for anyone looking to promote just about anything online. It’s always a good idea to Compare Twitter, Facebook and Google Plus against other social platforms. At the risk of sounding like a FaceBook fanatic, let me say this: Facebook’s reach in the US and worldwide is nothing short of phenomenal (okay, I admit, not as phenomenal as Twitter’s), with 94.91% yearly increase in the number of visitors, eclipsing the 8.11 % yearly increase that Google, the world’s most popular site, enjoyed. But the point of the post isn’t to list out the many virtues or quirks of FaceBook, lest you misinterpret my intentions. And I am not intentionally dithering, I just want to you to realize how much Facebook has grown and how much it will continue to grow. But that is not the point of this post either. The point of...

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