Brian Taylor

SEO Audit Considerations for Publishers

When performing website SEO audits there are going to be certain specifics that are common to all of them and certain aspects that are unique. It is thus important to keep the needs of the specific business in mind when executing any SEO audit because the needs of any one business may be completely different from another. For example, if the website is for a B2B lead generation website with only a dozen or so pages the SEO needs and focus will be much different than if the website is for a large e-commerce site like Amazon. The different needs of both will have to be closely considered and the audit tailored to meet them. The 5 key considerations for any website are outlined below. Image Source – SEO Outsourcing Chick Scalability and Flexibility of Information Architecture are 2 vital things to consider before beginning. How much new content will be added, when it will be added, and the time-sensitivity of that content all need to be analyzed so that SEO demand can be met. If a business adds several content items per week, including those that refer to imminent sales or promotions, the SEO will be vastly different than that of a business that adds 1 or 2 pieces of content a month and doesn’t use them for promotions but to brand and attract new customers. What this...

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How Often Should You Optimize Your Content

No doubt there are many different answers to this question. Some people like myself, tweak content on a daily basis. Others have never optimized a single page on their website. Ultimately, the decision of when to take time to optimize your content is up to you, but there are situations when you should take time to optimize your online presence. Image Source – Mashable During a Redesign Let’s be honest, the main purpose of most website redesigns is to optimize their performance. A true redesign is built from the ground up. There is absolutely no better time to ensure that your website is configured to attract maximum interest from readers than when it’s being reimagined. You can build SEO and speed optimizations right into your new design. You’ll have a better looking, faster and more productive website when you’re finished. When Adding Content for All Pages Adding fresh content that will appear on all the pages of your website is also a great time to optimize your content. First of all, make sure that the content you are adding is optimized. It’s going to be appearing on every page of your site. If it’s well optimized, every page will benefit. This is also a good time to tweak individual pages. You’ll be visiting every page on your website to make sure your new content is properly integrated. As you...

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4 Simple Mistakes to Avoid in Email Newsletters and Marketing

Modern technologies have made email newsletters a vital part of every organization’s marketing plan. Email marketing is not a new approach but it still is plausibly the top channel for online sales due to its low cost, high return on investment and easy implementation. Effective email marketing can help you to drive and maintain your customer engagement, foster market research and track metrics for optimization. However, you should be very careful when you make your first step in email marketing. Even minor negligence can result in your email newsletter getting filtered as spam or junk mail. Sometimes the best way to learn what is right is to consider what not to do. In that spirit, we shall now discuss the 4 simple mistakes that occur in email newsletters and marketing and the ways to avoid them. Not prioritizing email list building: Building an email list in a proper way should be your first priority. Nowadays people are barraged with opt-in forms and therefore they hesitate to give their email addresses to others. You have to be proactive while building your email list. You can use drop boxes or sign-up sheets in retail outlets to sign up for emails, gather names at trade shows, conferences and meetings or run a contest for prizes/giveaways. Not segmenting your lists: If you want to create the right impact through your email newsletters, you...

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How to Customize Google Rich Snippets with Schema.org Microdata?

Do you know what Google Rich Snippets are? Even if you don’t know them by name, I am sure you must have seen them several times on the Google SERPs, as you browse through the Web. What are Google Rich Snippets? Google Rich Snippets are nothing but the additional lines of information that appear next to the Google search results. They are designed to provide quick information to users regarding what’s on the page and why it’s relevant to their query. These snippets encompass star ratings for the web page and other detailed information related to the query. Generally, you can find Google Rich Snippets in websites of restaurants, music, people, events, videos, recipes, products and businesses. Having a 5-star rating in your Google Rich Snippet encourages Internet users to click on your listing. This is the reason why Google Rich Snippets are considered to be the perfect addition to your online marketing strategies. Now that we have seen the advantages of using Google Rich Snippets, let us move to the next step of creating and customizing Google Rich Snippets with Schema.org Microdata. Defining Metaboxes: A metabox helps you to add content or scripts to any part of the website.First of all, to qualify for Google Rich Snippets, you have to define metaboxes. You don’t have to provide all the properties included in the specification, even though each content...

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