Buying Online Traffic for Links – Worth it?

Distilled recently discussed the possibility of buying awareness to build links, a possibility that I’ve toyed around with in the past with some success. Carson Ward’s test certainly demonstrated it was possible to build links this way, but is it a worthwhile use of time and money? I hate giving vague answers, but the truth is that it’s going to depend on your content, audience, and industry. However, I can offer some advice on how to figure it out for yourself, and possible other uses of advertising traffic you may not have considered. Which Channels Are Best? Carson’s results are in line with my own on this. AdWords impressions cost more than the keyword tool says they’re going to, and the value probably isn’t there, because even low competition informational keywords end up going for about half a dollar per click. AdWords appears to be for selling, plain and simple. Reddit and StumbleUpon ads are cheapest, but also have some of the lowest time on site. Of course, high bounce rates can make time on site appear lower than it actually is. The most promising ads seem to be on Facebook or targeted display ads, with the display ads doing best in terms of links and price. Obviously, Facebook ads can lead to social subscribers and word of mouth that are beneficial even in the absence of links. That...

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