Chris Help

Tips on Treating Clients Right (or Applying the Golden Rule to Your Online Business)

I’ve heard some people say they got into their online business, be it SEO or copywriting, so they could work from home and not have to interact with people. And every time I hear that, I can’t help but take a step back and think, “That’s stupid.” I mean, sure you may not be dealing face to face with people on a daily basis, but a large part of what you do involves client interaction. You absolutely must know how to work with people in order to succeed in any sort of business venture. Now having said that, I fully realize that some people who “retreats” to an online job in order to avoid social duties may require a little extra help in respect to client relations. If that describes you, here are a few tips to help you out. Follow them and you’ll be retaining clients and getting referrals in no time. 1. Go the extra mile to fix your mistakes—I’m writing this post today because quite frankly, it’s fresh on my mind. See, I did another post for this blog that I was supposed to schedule for 9 A.M. this morning. But I screwed up and it published overnight. Well, after thinking about it, I decided that it just wasn’t right for me to say “OOPS!” and move on. So instead, I decided to supply the blog...

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Tips on Treating Clients Right (or Applying the Golden Rule to Your Online Business)

I’ve heard some people say they got into their online business, be it SEO or copywriting, so they could work from home and not have to interact with people. And every time I hear that, I can’t help but take a step back and think, “That’s stupid.” I mean, sure you may not be dealing face to face with people on a daily basis, but a large part of what you do involves client interaction. You absolutely have to know how to work with people in order to succeed. Now having said that, I fully realize that some people who “retreat” to an online job in order to avoid social duties may require a little extra help in respect to client relations. If that describes you, here are a few tips on how to help you out. Follow them and you’ll be retaining clients and getting referrals in no time. Go the extra mile to fix your mistakes—I’m writing this post today because quite frankly it’s fresh on my mind. See, I did another post for this blog that I was supposed to schedule for 9 A.M. this morning. But I screwed up and it published overnight. Well, after thinking about it, I decided that it just wasn’t right for me to say “OOPS!” and move on. So instead, I decided to supply the blog with an extra post....

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Why Bad Writers Don’t Necessarily Make Bad Bloggers (and Vice Versa)

Thinking about getting into the blogging game but afraid that since your college professor always gave you D’s on papers that you won’t cut the mustard? Here’s a little secret for you: there’s little connection between how good you were at writing papers in school and how successful of a blogger you can become. The fact is, you don’t have to be a good writer, technically speaking, to be good at blogging. Here’s why: You can get away with sloppy mechanics—You’re English teacher isn’t going to be reading your blog posts with a red pen in hand. In fact, chances are almost no one will be checking out your mechanics. And in some cases, grammar errors can actually enhance your writing. Unless your mechanics are so poor that they take away from the meaning of your posts, you’re probably going to be okay. Sure there may be a few commenters who give you a hard time (see: grammar Nazis). But you can just tell them to go to hell. You don’t have to have an SAT vocabulary—Back in school, it was all about flexing your vocabulary muscles. The bigger words you used it seemed, the better grades you received. However, when it comes to blogging, the rule of thumb is to keep the vocabulary to a junior high level. That way you can keep things conversational and make sure...

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Why You Should NOT Friend Me on Facebook and Follow Me on Twitter

Last week I posted about all the annoying things people do that make me wish I had never accepted their friend request in the first place. Of course, I’d be a hypocrite to say that I have the social media thing down perfectly. In fact, if I’m truthful with myself and to all you guys—well I pretty much suck in respect to social networks. Don’t believe me? Here, let me point the spotlight back on myself and uncover all the annoying things I do. I Talk Too Much about My Kids Before I had my own, I despised when friends would fill my feed with updates on their kids. Why? Because let’s be honest here—no one cares about your kids other than yourself. Yet here I am with back to back posts about my daughter and our experience with her toddler bed. Me<–hypocrite. I Get Pissed off about Sports Okay, so lots of people like football (and sports in general). And perhaps you follow certain people on Twitter to get updates. For example, I follow @houstontexans to get score reports in case I can’t see the games. But let’s be honest, no one wants their Facebook newsfeed clogged with some drunken buffoon (me) bitching about his team for 3 hours straight. Take a look: I Post Inside Jokes to Get on the Radio Why are they called “inside jokes?”...

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3 Ways to Make Me Unfriend You on Facebook

Whether you like it or not, Facebook is becoming a part of everyday life–personal and business. Even my last few friends who insisted they would never join the social media revolution are slowly giving in. Why? Because it’s an easy way to keep in touch with people without actually having to talk to them or put out any real effort. And it’s also a great way to acquire news. Having said that, with so many people joining, I’m finding my friends list getting way too long for its own good. So I’ve been trying to do some pre-spring cleaning. How am I deciding who gets the axe? Well, I’m looking for people who: 1.       Constantly complain—I’m a glass-half-full kind of guy. And as most of my friends can attest, I’m pretty much content in all aspects of my life (except I’d love to be rich—but who wouldn’t?). Having said that, I absolutely abhor when people bitch and moan on Facebook. Now make no mistake, I’ve had a few negative status updates in the past. But they’re few and far between. And being that I am generally positive, when I do update to complain about something…well, it matters a bit more as opposed to someone who is just a Negative Nelly. Newsflash, your life isn’t that bad. But mine is because I have to read your constant crap. 2.       Give...

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My Experience Delving into the World of Contracting Out Jobs

A few months back I had what I consider to be a divine revelation. See, leading up to this point, I was slowly realizing that I was reaching the breaking point as far as the workload I could take on. When I first started out in the SEO copywriting business, I only had a few jobs here and there, leaving me begging for more work. Now I had built a loyal (albeit still small compared to others) customer base, work kept coming in without me having to really look for it. My main client had quadrupled my work load. And suddenly those deadlines were starting to choke me out. Not too unlike one of those way-too-masculine ‘roided up UFC guys putting a triangle choke hold on their weakened opponent. Anyway, that’s when it hit me. Find more writers. As the lights from the heavens beamed down and the angelic choir sang, I began imagining the possibilities. What if I could actually work on the projects I enjoyed and pay someone else to write the stuff that was just “paying the bills” so to speak? Not only would my love for SEO copywriting grow stringer, but I’d be able to take on more work. Instead of having to turn down jobs or tell a client “yeah but I can’t get it to you for X amount of weeks,” I’d now...

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Google Plus. Yawn.

Caution: The opinions in the following blog post represent my own as a guest blogger—not necessarily Search Engine Marketing Group’s or Gerald Weber’s. Just sayin’… Okay, I’ve got to get something off my chest here. It’s been building and building and if I don’t scream it from the mountain tops, my chest is going to explode. So here it is. Are you ready. GO TO HELL, GOOGLE PLUS! Wow. There. I said it. Now, I know what you’re thinking. “Who cares. Big deal, so you hate it. You’re a Facebook groupie. Or a Twitter Tweeter. Or whatever. Big deal, join the club.” Ah, but see, it’s different for me. Why? Because I’m busy trying to pull my foot out of my mouth. Not sure what I’m talking about? Checkout this post I made on my blog a few months back, in which I said that Google Plus was basically going to murder Facebook. Yeah. Whoops. Here’s the deal. I wanted Google Plus to be our savior. You know, the one to topple the world system (i.e. Facebook) and bring revolution to the social media world. I prayed that it was true. I hoped with everything within me. In fact, I wanted it to be the case so badly that I wrote a post daring people to argue otherwise with me. But here I am, a few months later, barely...

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Drunk Chatting with Clients Bad for SEO Business

We’ve all done it. Went out for a few drinks and a few laughs, and the next thing you know—wasted. And as long as you aren’t getting behind the wheel, no harm no foul, right? Enter technology. Let’s be real for a second. Who doesn’t think it’s the best idea to text/Facebook/Gchat someone after a few too many? For whatever reason, it seems like the best idea at the time. Of course, if it really was a good idea, there wouldn’t be sites like www.textsfromlastnight.com. Bad idea. I’d even argue that drunk dialing is the best option if you are going to insist on communicating with people who aren’t right there with you when you’re inebriated. Why? Because there is no record of it. But when you text or anything like that, you leave a paper trail that often won’t disappear. When Drunken Use of Technology Collides with Your Business It’s one thing to drunk text your ex or accidentally call your mom. But imagine if you accidentally got a hold of one of your clients. Talk about a nightmare. Well that’s exactly what happened to a friend of mine recently who runs his own SEO article writing business. The other night I was awaken by a text that said, “check your email now.” Here’s what I found. Names have been changed to protect the innocent: “My drunk ass...

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A Rebranding and Reputation Management Case Study Featuring Netflix

This is a guest post from Chris Help. It is part of The 2nd annual “Bad Ass” SEO Guest Blogging Contest. Yesterday I got an email from my wife asking “what the hell is this?” with a long, personal sounding email attached. At first glance I thought it was from her ex-boyfriend (after 3 years of marriage I still hate that guy). But upon closer inspection I realized it was from Reed Hastings, the CEO of Netflix. My interest was captured. In case you didn’t know, Netflix recently announced that they were changing their pricing structure. They were offering both online streaming and rental-by-mail services starting at around 10 bucks a month. However, they were now separating the 2 services and charging 8 dollars for each one. Hey, it pissed me off. And apparently a lot of other people as well. In fact, there was quite the stir about it online. Now usually in a situation like this, a company will choose one of the following courses of action: Ignore it and move on. Attempt to justify their actions. Issue a public apology. Netflix chose option 3 and did so in quite the fashion. Did they make the right choice? And how well did they pull it off? I don’t know… let’s take a closer look. Netflix Gets “Personal” Touch Below I have pasted the exact email my wife...

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3 Tips to Get the Most Out of Your Call to Action

Whether you need to create landing pages for various products you’re selling or you’re providing copy for your home page on your business site, your call to action is one of the most crucial pieces of the puzzle. Nevertheless, tons of people get it wrong. In fact, many business websites fail to have any call to action whatsoever. I’ve even had clients ask me to take the call to action out of the copy I’ve done for them. It never ceases to amaze me. But assuming you’re open to the idea of a call to action, here are a few tips to help you get the most out of yours. 1.       Avoid the generic—Yes, “Contact us now!” is nice and urgent sounding, but urgency isn’t the only thing your call to action needs. You need to avoid the generic line and add some specifics. Otherwise, you run the risk of sounding like one of those late night infomercials. How do you circumvent the generic? Make sure you explain what’s in it for the customer. 2.       Don’t forget the “how”—Research is conclusive: customers need to be told what to do. Like sheep, they need to be led directly to the proverbial slaughter. But guess what? They won’t get there unless you tell them how. You can tell a sheep to go lay down all day, but until you guide him...

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