Chris Help

2 Reasons to Go Niche or Go Home

Awhile back I read the Four Hour Work Week. If you haven’t heard about it, it’s written by this guy named Tim Ferris who redefined his life in order to take a series of mini-retirements all year long rather than wait until he’s 60 and sick to enjoy life. He did so by placing himself on income autopilot. Yes, it sounds way too good and too easy to be true. BUT, I learned a variety of lessons from the book. One of which is the power of the niche. He talks about developing a product designed specifically for a small group of people, then advertising it in various trade magazines. Of course, he’s not the only person I’ve heard recommend this sort of thing. But why niche? Well… The people who find your product are more likely to want it—Some people are concerned that if they market to an extremely specific niche, then they will cut down their sales possibilities to a small number. And while it’s true that less people out there will probably want your product overall, but we can assume that the people that DO find it will be more likely to want it. In other words, say you sell guitars. If people come to you searching for any old guitar, you may or may not get a sale. After all, what are the odds that...

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Search Engine Optimization and Football…They Aren’t So Different

September is here and that means two things for the Gulf Coast—hurricanes and football. And since hurricanes are so depressing, let’s talk football (although football has been quite depressing the last decade for Houstonians). So I’m sitting here watching the 4th preseason game for the Houston Texans and suddenly I have this epiphany—football…SEO…they aren’t all that different. A successful football team shares quite a bit in common with a worthwhile SEO firm. Let me show you what I mean. They have experienced management in place Ever heard of a first year coach taking his team to the Super Bowl? Not likely. Coaching a team to the highest level of the game takes years of experience. It also takes being surrounded with the right people. Just look at Houston—Gary Kubiak seems to be a good enough coach, but his defensive coordinator sucked. Now he has Wade Phillips on his side and the preseason has looked pretty solid (besides tonight’s game). Now let’s apply this to the world of SEO. As you probably know, rookie SEO “coaches” are popping up all over the place. But can they deliver the results of an SEO with years of experience? The fact is, you find the right guy with the right experience then you can rest assured he’s going to boost your rankings. The underdog may be your best option Look at the Packers...

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Which Seinfeld Character Are You When You Blog?

After all of these years, I still challenge anyone and everyone to find a show that can trump Seinfeld in overall awesomeness. Smart, funny, easy to connect with and understand—Seinfeld is everything you wish your blog was. That said, I got to thinking about the characters on the show and what they’d be like as bloggers. Here are a few of the best and the worst. Which one best describes you? Jerry—Sure every Seinfeld character was funny in his own way. And honestly, I don’t think Jerry was the funniest character at all. However, funny was (and still is) his business and he has a knack for taking mundane topics and talking about them in a way that they haven’t yet been addressed. Of course, this sometimes led him to get hung up on issues that didn’t really matter, but let’s call that a minor character flaw. Overall, I’m thinking Jerry would make quite the blogger. George—Liar. Self-loather. Sloth. Largely unemployed. Completely unlikable. Yet he’s probably the most adored Seinfeld character amongst diehard fans. A George Costanza blogger would be one who BS’s his way through just about everything. He’s a good writer, but can we really trust anything he says? Whatever it takes to get someone to buy a product or click an ad. Kramer—Some bloggers just write about the strangest things they can come up with. Except...

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Surviving the Blogging Hangover

So we talked about BWI (for those just no joining us, that’s “blogging while intoxicated”)—but what about what follows? You know, the blogging hangover. Everyone’s experienced it. You wake up early in the morning and force yourself out of bed. You wince as you plop down in front of your computer and turn on the screen. Forced to shield your eyes from the piercing light, you groan as you face the reality—what the hell are you going to write about this morning? And furthermore, how the hell are you going to get rid of this pounding headache? Yep, you have it. After a night of overindulging in BWI bliss and having the best post of your life, you’re facing the blogging hangover. Now what? Blogging Hangover Cures Rehydrate—Anyone who has ever drank too much knows that the first thing you do when you wake up in the morning is get a big glass of water (or as I like to do, stick my head under the faucet). Well, similarly, when you’re dealing with that blogging hangover, you need to rehydrate. In this case, that means you need to pull up your favorite blogs and pour through them. The more you refill yourself with good content, the more likely you are to suddenly have a great idea for your next post. Eat something greasy—The only good thing about a hangover...

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Buzzed Blogging is Drunk Blogging (How to Write a Blog Post That People Will Remember)

I have a confession to make. I have an ice cold Shiner Bohemian Black Lager sitting next to me as I type this. Sure it’s no Shiner Bock, which happens to be my favorite beer in the world, but it’s a pretty solid beer—Shiner’s #2 selling beer, to be exact. But anyway, I’m drinking this beer as I blog in remembrance of a post I read a year ago, “Why You Should Blog Drunk.” It was part of The “Bad Ass” SEO Guest Blogging Contest. In fact, it was posted on this very blog. If you go back and read the post, it wasn’t actually advocating drunken blogging. Instead, it was a metaphor for how the no B.S. in-your-face-who-cares-what-you-think attitude you get after two too many drinks would serve you well as you blog. But what can I say? I tend to take things quite literally. Excuse me a minute while I go grab another beer. An Idea That Sticks with You However, the fact that I’m actually drinking as I blog about a post based on drinking and blogging isn’t really the main theme here (albeit it is certainly an interesting little side thread). What I’d really like to focus on here is why I still remember that post a year later. And I bet I’m not the only one that remembers it. Now I haven’t actually spoken...

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Should You Have Someone Writing Your Blogs for You?

Among other things, I do business blogging (ghost blogging). And it never ceases to amaze me how many peers and potential clients and just random people have never even heard of ghost blogging. In fact, a recent client asked me “can you even do that?” when I told her I could take over her blogs for her and build her reputation as an expert by tagging her name on each of them. It gets funnier. I was contacted a while back by a writer who wanted to do some work for my agency. While I’m not actively looking for writers, I did talk with them about what sort of work I do, and what kind I might consider using another writer for. When I explained that the writer’s name wouldn’t be attached to any of the work, that they’d be ghost blogging and ghost writing for various clients, they freaked out. The response was something along the lines of “that sounds sketchy and I would never do business with someone in that line of work!” Ah, those high and mighty “I need the limelight” writers. I digress. Point being, I provide a service that many are not familiar with and those who are…well they just aren’t so sure they have a use for it. So like any businessman, I get the challenge of trying to convince people that they...

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To Outsource or Not to Outsource? That Is the Content Question (Among Others)

So I subscribe to lots of email lists. And I mean lots. Do I ever buy anything from them? Nope. So why do I do it? To get ideas. All sorts of them. Marketing ideas, ideas on what NOT to do, product offering ideas, even article and blog ideas. In fact, I got the idea for this post from another I just read. Now before we go any further, understand this: I don’t mean to say you should rip off someone else’s content by any means. Instead, you should look for something that strikes a chord with you and use that as a spring board for your post. And that’s exactly what’s happening here. Last night I was going through email and clicked a link that took me to a post entitled Google Thinks Article Marketing SUCKS. Since one of the key pieces of my business is writing articles for article syndicators, the author had my full attention. Of course, the topic is nothing new. SEO guys have been arguing back and forth about the value of article syndication for quite some time. But since the whole PANDA deal (debacle?), the debate seems to have heated up a few degrees. That said, I read the article and found the author making some good points. But of course, I have to follow that with a huge BUT… Should You Outsource...

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