3 Essential WordPress Plugins for SEO Success

It’s something you hear time and time again in the web development and SEO community, “search engines love WordPress”. Many who are new to web design or are administering a WordPress site for the first time may automatically assume that WordPress comes SEO-optimized out of the box. Well, it doesn’t. There are several tweaks and plugins you must deal with first in order to make your WordPress installation SEO-friendly. Before you install any plugins, be sure to adjust your permalink settings. To do this go to Settings->Permalinks. Change these settings to anything but default. Because WordPress posts and pages are generated dynamically using a combination of PHP and MySQL the default URL string can be quite messy. I prefer to use “post name” settings, where the title of your post is what appears in the URL. Unless you’re running news site with high levels of traffic I would stay away from using the category structure. It creates canonicalization issues which causes certain content to get indexed multiple times. After you’ve adjusted your permalink settings then it’s time to add a few essential WordPress plugins for SEO. 1) Yoast SEO Simply put this is the most comprehensive plugin for technical, on-site SEO. It directly accesses your .htaccess and robots.txt files to perform a number of rewrite and redirect functions. Among its capabilities: Titles and Meta – This section allows you...

Read More