Browsing articles by " Colette Bennett"

But I Don’t Have Enough Klout: How To Be Good At Social Media By Not Being A Jerk

Oct 3, 2011   //   by Colette Bennett   //   blogging, Contests, SEO Blog, Social Media  //  46 Comments

If you’ve ever used Facebook, Twitter or any other social media outlet a single day in your life and done so with any rate of success, you’ve probably already heard the whines of other users who are mystified at how you did it, or been accused of making up the term “social media specialist.” In fact, some of the stuff people like to say is starting to sound positively rote by now:

“Look at you, little Ms. Popular! How did you ever manage to get all those Twitter followers?”

“I tweet stuff all the time, but no one ever retweets me.”

“I only have 100 friends on Facebook. No one cares what I think.”

The last sentence there is the most deadly — making a broad decision that isn’t yours to make, and giving up before you’ve even started to try. But many people do that, and it can be your death sentence in a digital world where your output can make or break your public persona. So here’s a handy list about what you can do to improve your social media standing and maybe get a few more people to notice you. Also, if you could stop whining about how unpopular you are, that would be super.

1. Decide What You Need to Say

One of the greatest dangers of social media is that it allows us to report information to the world stream-of-consciousness style, especially with Twitter. This is the reason that the service is crammed with photosofpeoplesfood and complaints about their ailments, which frankly is stuff that should be saved for your dining partner or the person you live with. Yes, I know you are excited about your food, but realize that no one else really is OTHER than you (unless you just so happen to be a master chef-turned-blogger tweeting pics of your newest mouthwatering creation.) We’ll delve into this more later in step two, but let’s keep a one-track mind here.

So if you can’t tweet/FB/blog about whatever you damn well please, then what can you write about? Well, that’s the first key — before you start blathering all willy-nilly on a platform where everyone can hear you, make a decision about what it is you want to talk about. If you’re coming up blank there, consider what you LIKE to talk about. Are you crazy about squirrels? Passionate about vintage computer collecting? Nuts about repurposed home decor? Whatever your favorite topic is, that classic and cliched old rule writers have been following for years still applies: Write what you know. However, there’s a new addendum for the modern world: Write what you love. Enthusiasm is catching, and if you communicate it with honesty, people will come. Except when it’s a picture of your lunch. But that’s all about consideration for others, and as long as we’re on that, let’s hit up step two. Read more >>

Colette Bennett

Colette is a freelancer writer and a member of the Content Management team at Search Influence, a a full-service website promotion company. Read her and her other team members' views on internet marketing and social media on their blog, or follow them at @SearchInfluence.

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