Deny Saputra

How the Title of Your Posts can Increase Web Traffic

All writers strive to be creative. From our first five-paragraph essay to our most recent blog post, our mentors have been telling us to be imaginative and think outside the box. Sure, being creative and finding new ways to express yourself can get you noticed. However, when it comes to the title of your posts, you should start thinking inside the box. This doesn’t mean you have to think of boring titles to dumb down the topic of your writing. Instead, you have to be smart and strategic when you name your post. Think about the way people search online. Maybe even to find this post, you searched for a simple question. People often go to Google with questions in mind. “What should I feed my cat when he’s sick,” or “How do I know if I have heat stroke?” These questions are simple to answer, but many websites make them more complicated by getting creative with the title. For example, a medical blog might answer the second question in a straightforward article, but might name it “The Dangers of Hyperthermia.” The person suffering from heat stroke is not going to take the time to even look at this lengthy article, and they probably don’t even know offhand that “hyperthermia” is the technical term for heat stroke. Even though that website has exactly what the heat-stroke sufferer needs (aside...

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Ending the Para-Sites: Google’s War On Over Optimized SEO

Ever tried to search something in the internet and ended up annoyed by the top search result’s poor content? Good news. Google has announced that it is making a way to fix that. It seems that in order to achieve the birth of a pleasant internet experience, we have to wish for the death of over optimized blogs and the extinction of over optimized SEO voodoo.   What Is an Over Optimized SEO? It is a rat race even in the internet. Web pages compete for every view and visit. When you search the net for anything, the search responds with search engine result pages (SERP). SERP ranks web pages that are likely to give you what you need. Search engine optimization (SEO) largely influences the SERP ranking. Over optimized blogs target to get to the top of SERP and not really to help the user. Search engines devised algorithms to determine relevance to you search based on keyword matches, popularity and authority but because these cannot really review content, users often find themselves in over optimized blogs with low-quality content. When we say over optimized SEO, websites such as over optimized blogs are using too much key words and hyperlinks to manipulate its way to the top of the SERP.   Google: The Quality Hunter This March 2012, Matt Cutts, head of Google search spam team has announced...

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