Browsing articles by " Eric Brantner"

It’s 2009 and You Still Aren’t Deep Linking

Jan 14, 2009   //   by Eric Brantner   //   SEO Blog  //  2 Comments

Chain Links
photo credit: papalars
Forgive me for going back to SEO 101 on this post, but it’s something that keeps popping up time and time again. There are some out there who still insist on always getting links back to their home page, while the rest of their content has no back links. The main reasons for link building are to increase your online visibility, to improve your site’s relevance for certain keywords, to gain trust from the search engines, and ultimately to have each page on your site rank higher.

Now, how do you expect to accomplish these things if you’re only getting links to your homepage? Sure, your homepage might end up ranking better for its target phrase, but what about all the other pages on your site? After all, those are the bread and butter of your search traffic. It’s these deeper pages on your site where you get to target the specific, niche keywords that will drive highly targeted traffic to your site. And I don’t have to tell you that highly targeted traffic means greater conversion rates (but I will anyway.)

The Benefits of Deep Linking

So, let’s do a quick refresher on the benefits of deep linking.

• Improved Search Ranking for Deep Pages- As I mentioned earlier, the most important benefit of deep linking is that it can help you rank higher for the keywords deeper in your website. That’s one of the main reasons you break down your website into different pages, so you can target different keywords (and of course, to improve the usability of your website.) So, by getting deep links, you’re going to generate more long-tail search traffic, and more traffic overall.

• Page is Easier to Crawl- Deep links also make your site easier to crawl for search spiders. With links pointing to the pages deep within your site, you make certain that they will get crawled and they’re likelier to index quickly.

• Increased Trust- If every link to your website is pointing at your homepage, what does that say about the rest of your site? It sends the message to the search engines that the deep pages on your site aren’t important and perhaps not as trustworthy. The truth is the deep pages on your site are usually the most important, and that’s why it’s so crucial to build links for them.

• Higher Quality Traffic- The whole point of SEO is to improve the quality of your traffic. After all, who cares if a million visitors come to your site each month if none of them stick around? Link building for all the pages on your site helps improve the overall quality of your traffic. This way, people will land exactly on the pages that interest them instead of having to wade through irrelevant content. And of course, this means your conversion rate will be better.

Remember, building deep links is no different than link building for your home page. The same strategies apply, and over time, you’ll find this to be far more effective for increasing your online visibility than just getting links for your home page. So, start getting those deep links!

Eric Brantner

Eric Brantner is a copywriter who is obsessed with getting conversions. His services are used by small and mid-sized businesses from a range of industries.

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10 Examples of Creative Twitter Uses

Dec 21, 2008   //   by Eric Brantner   //   SEO Blog, Social Media  //  73 Comments

Twitter image

When you think of Twitter, you probably think of a microblogging tool that helps you connect with friends across the world. But not every Tweeter uses their account just to chat back and forth with their online friends. Some have come up with truly creative ways to use their account.

What follows is a list of the 10 most creative uses of Twitter I’ve seen.
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Eric Brantner

Eric Brantner is a copywriter who is obsessed with getting conversions. His services are used by small and mid-sized businesses from a range of industries.

More Posts - Website

Follow Me:
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10 Rules the Best Online Copywriters Follow

Dec 9, 2008   //   by Eric Brantner   //   Copywriting, SEO Blog  //  13 Comments

The success of your Internet marketing efforts boils down to one thing—how good is your copywriting? It doesn’t matter how much you promote your site. If the copy doesn’t connect with readers, you’ll never get the sales you desire.

So, what makes great copywriting? Here are 10 rules the best online copywriters follow.

1. Keywords aren’t Everything- Obviously, it’s important to optimize your copy for relevant keywords to ensure you get high search engine placement. However, keywords aren’t the most important part of your copy. They might be the gateway that brings visitors to your site, but if your copy is stuffed with keywords, your conversion rate will suffer. Always remember your human readers, and never place the search engine’s needs above theirs.

2. Scanner-Friendly is a Must- Numerous eye-tracking studies show that website visitors tend to scan content rather than fully reading it. What does this mean for your website? It means your copy needs to accommodate their scanning habits. This means you should use plenty of whitespace, keep your paragraphs brief, and use bold headings throughout. This will help the scanners grasp the main points from your content quickly and easily.

3. Compelling Headlines are Essential- The best copywriters know that a great headline is one of the most important facets of any online copy. Your headline needs to sell a benefit or connect with the reader in some other way. A simple keyword phrase won’t do the trick. This is your chance to grab the attention of your website visitors. Make it count.

4. Content Must Reinforce Headline- Once you come up with a great headline, you need to make sure your content reinforces it. If your headline mentions a specific benefit, follow up on that by discussing it in your copy. In other words, don’t trick your readers by using a catchy headline and then talk about something completely different in your copy.

5. Converse with the Reader- To me, conversational copy is perfectly suited for the web. The internet is a social medium, so it only makes sense that your copy should feel personal to your readers. Remember, consumers are more wary when purchasing from companies online. Conversational copy that’s free of gimmicks helps them gain trust in your company. How?  By making it seem like they’re interacting with a real person who understands their needs.

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Eric Brantner

Eric Brantner is a copywriter who is obsessed with getting conversions. His services are used by small and mid-sized businesses from a range of industries.

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7 Deadly Blogging Mistakes

Nov 25, 2008   //   by Eric Brantner   //   SEO Blog  //  16 Comments

So, you’re starting a company blog, and you want to know how to get the most out of it. If you’re new to the blogosphere, the first thing you need to understand are the mistakes many others often make. By learning from others’ mistakes, you can avoid them and have a more successful blog.
Here are 7 deadly blogging mistakes to learn from.

1. Ignoring SEO- While you don’t want to turn your blog into a bunch of keyword-stuffed filler content, you also don’t want to completely ignore SEO. Remember, the search engines crave fresh content because they want their search results to be as relevant as possible. By optimizing your posts for relevant keywords, you increase your chances of grabbing high search engine placement.

2. No Personality- The internet is brimming with blogs. There are over 100 million of them. How can you separate yourself from the pack? The best way is to use your personality. Blog posts aren’t like typical articles. What makes blogging so popular is the interactivity of it. That’s why you need to showcase your personality—to connect with readers. If you can connect with your audience, they’ll be likelier to continue coming back and to comment regularly on your posts.

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Eric Brantner

Eric Brantner is a copywriter who is obsessed with getting conversions. His services are used by small and mid-sized businesses from a range of industries.

More Posts - Website

Follow Me:
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