Eric Brantner

The Importance of Commenting on Other Blogs

photo credit: krossbow Comments. They’re the lifeblood of blogging. Without this ability to interact with the author and other readers, blogs wouldn’t be blogs at all. They’d just be standard, boring, static articles. When the subject of blog commenting typically comes up in SEO conversations, it’s usually related to link building. And while commenting can be a part of your link building strategy, the benefits of commenting extend far beyond link building. Here are a few of the true benefits of leaving comments on other blogs. Getting Your Name Out There- The first step to building your reputation online is to get your name out there. It’s not enough just to stay on your little website or blog. You have to visit new blogs in your niche, leaving insightful comments that add to the conversation. In other words, don’t leave comments like “Good post. Come check out my blog!” Take time to digest the post to think of a fresh perspective to add in the comments. Try to write comments that demand someone replies to them. Building Relationships – Social media is all about building relationships. That’s why you shouldn’t just leave a comment and leave. Always check back to see if anyone has responded to your comment. Interacting with the author and other readers is the key to building strong online relationships. These are relationships that you’ll be...

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It’s 2009 and You Still Aren’t Deep Linking

photo credit: papalars Forgive me for going back to SEO 101 on this post, but it’s something that keeps popping up time and time again. There are some out there who still insist on always getting links back to their home page, while the rest of their content has no back links. The main reasons for link building are to increase your online visibility, to improve your site’s relevance for certain keywords, to gain trust from the search engines, and ultimately to have each page on your site rank higher. Now, how do you expect to accomplish these things if you’re only getting links to your homepage? Sure, your homepage might end up ranking better for its target phrase, but what about all the other pages on your site? After all, those are the bread and butter of your search traffic. It’s these deeper pages on your site where you get to target the specific, niche keywords that will drive highly targeted traffic to your site. And I don’t have to tell you that highly targeted traffic means greater conversion rates (but I will anyway.) The Benefits of Deep Linking So, let’s do a quick refresher on the benefits of deep linking. • Improved Search Ranking for Deep Pages- As I mentioned earlier, the most important benefit of deep linking is that it can help you rank higher for the...

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10 Examples of Creative Twitter Uses

When you think of Twitter, you probably think of a microblogging tool that helps you connect with friends across the world. But not every Tweeter uses their account just to chat back and forth with their online friends. Some have come up with truly creative ways to use their account. What follows is a list of the 10 most creative uses of Twitter I’ve seen. 1. Laundryroom- The laundry room Twitter account helps residents at Olin College’s West Hall check on the availability of washing machines at the campus Laundromat. Anytime a washer or dryer is available, a Tweet is automatically sent out to the local residents following the Laundryroom account. Not only is this pretty neat, but it also improves the overall efficiency of the Laundromat. 2. Coffeegroundz Fundraiser- The Coffee Groundz is a Houston-based café that uses Twitter to interact with the local community. However, they recently had a very creative use for their Twitter account when they asked their followers to donate non-perishable food items to the Houston Food Bank. Their Twitter-based fundraiser helped them collect over 260 pounds of food to donate to the Houston Food Bank. 3. Askastripper– Yes, even strip clubs are getting on the social media bandwagon. This Twitter account is linked from a blog of the same name. Essentially, users have the opportunity to ask a stripper anything. Whether you have a question...

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10 Rules the Best Online Copywriters Follow

The success of your Internet marketing efforts boils down to one thing—how good is your copywriting? It doesn’t matter how much you promote your site. If the copy doesn’t connect with readers, you’ll never get the sales you desire. So, what makes great copywriting? Here are 10 rules the best online copywriters follow. 1. Keywords aren’t Everything- Obviously, it’s important to optimize your copy for relevant keywords to ensure you get high search engine placement. However, keywords aren’t the most important part of your copy. They might be the gateway that brings visitors to your site, but if your copy is stuffed with keywords, your conversion rate will suffer. Always remember your human readers, and never place the search engine’s needs above theirs. 2. Scanner-Friendly is a Must- Numerous eye-tracking studies show that website visitors tend to scan content rather than fully reading it. What does this mean for your website? It means your copy needs to accommodate their scanning habits. This means you should use plenty of whitespace, keep your paragraphs brief, and use bold headings throughout. This will help the scanners grasp the main points from your content quickly and easily. 3. Compelling Headlines are Essential- The best copywriters know that a great headline is one of the most important facets of any online copy. Your headline needs to sell a benefit or connect with the reader in some other...

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7 Deadly Blogging Mistakes

So, you’re starting a company blog, and you want to know how to get the most out of it. If you’re new to the blogosphere, the first thing you need to understand are the mistakes many others often make. By learning from others’ mistakes, you can avoid them and have a more successful blog. Here are 7 deadly blogging mistakes to learn from. 1. Ignoring SEO- While you don’t want to turn your blog into a bunch of keyword-stuffed filler content, you also don’t want to completely ignore SEO. Remember, the search engines crave fresh content because they want their search results to be as relevant as possible. By optimizing your posts for relevant keywords, you increase your chances of grabbing high search engine placement. 2. No Personality- The internet is brimming with blogs. There are over 100 million of them. How can you separate yourself from the pack? The best way is to use your personality. Blog posts aren’t like typical articles. What makes blogging so popular is the interactivity of it. That’s why you need to showcase your personality—to connect with readers. If you can connect with your audience, they’ll be likelier to continue coming back and to comment regularly on your posts. 3. Disregarding Your Comments- Of course, once people start commenting on your posts, it’s your job to respond. Don’t make the mistake of either not responding or...

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