Browsing articles by " HeinrichM"

7 Tips on How to Survive the 1st Year of Managing Your Own Business

Oct 15, 2010   //   by HeinrichM   //   SEO Blog  //  3 Comments

People often misjudge the difficulty of starting and managing their own business. There are some exceptions to the rule but on average the 1st year of any new business is a make-or-break period and the accompanying stress can be very difficult to handle. Decisions that are made in the first year of a new business can have far reaching implications on the success and future growth potential of that business.

Some of the most successful entrepreneurs of today have failed to succeed on the first try and some even failed consistently before breaking through. The autobiographies of successful entrepreneurs are a good investment and the information and advice contained within is priceless. In this article we will be taking a closer look at 7 tips that could help you survive the first year.

1.        What Do You Want to Achieve?

It is very important that you make sure of the reasons why you started (or want to start) your own business. If your aim is to become the richest man on earth, starting a second hand globe dealership might not be the best idea that you have ever had. If your goal is not compatible with your business model success will be impossible to achieve (e.g. wanting to spend more time at home with your family by starting a 24/7 video store might not be advisable.)

2.        Never Give Up and Never Surrender

There will be times when you will want to throw in the towel and give-up. It is important to push through and not surrender. Tomorrow is a new day with new opportunities that could just be the breakthrough that you have been waiting for. Look back at what you have already achieved and think things through carefully. Taking a break from work for a day or two might just be what the doctor ordered and could help you to regain your focus and inspiration. The difference between success and failure could be as small as one more day of effort.

3.        Surround Yourself with Competent People

This is one of the most important factors that could determine the success or failure of your business. Never be willing to settle for second best when you hire people. Be on the lookout for talent and crab it when you see it. Good staff is hard to come by and incompetent staff have the ability to destroy your business.

4.        Do Not Be Too Proud to Ask for Advice

Get into the habit of discussing your business with people within the industry or people close to you. When you manage your own business you can become so involved with the day-to-day issues that you start to lose focus. People that are not involved with your business might be able to highlight obvious solutions or provide valuable insight. Even Superman needs Louis Lane.

5.        Set Achievable Goals and Deadlines

Be realistic when you set goals, targets and deadlines. Nothing is as demoralising as not meeting deadlines and targets. Use a daily “to do” list and a weekly schedule in order to keep track of your targets and deadlines.

6.        Monitor, Measure and Adapt

You can’t manage what you can’t measure. Analyze the key performance areas of your business and be willing to change or adapt your business if needed. Performance that is monitored effectively will provide you with an early warning system that could help you to make the right business decisions at the right time.

7.        Cherish your Customers

Without loyal customers your business will not succeed. Focus on building a lasting relationship with your customers and always respond as quickly as possible to customer queries. The use of social media to interact with your customer base is very effective and should be explored.

The satisfaction of creating and managing a successful business makes all of the effort worthwhile. In order to handle the stress of managing your own business it is important to exercise regularly and to enjoy a healthy lifestyle. Do not forget to have fun and to spend time with your family and the people that you love. Success only has meaning when you are able to share it with someone else!


H.E.Muller is the owner of The Link Building Guy and he provides keyword optimization services to small business owners. Feel free to visit his website for more information on SEO Link Building and Keyword Optimization..

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The Golden Rule of Effective SEO Link Building

Oct 12, 2010   //   by HeinrichM   //   link building, SEO Blog  //  14 Comments

SEO link building is a very important part of any search engine optimization strategy. If you do it right your keywords will improve on the search engine result pages and the organic traffic to your website will increase. But what exactly do you need to do?

The golden rule of effective SEO link building is to diversify your link building methods. Think of it this way, if you are a boxer that can only throw a left hook you will most likely lose all of your fights. In the same way links that are built by using only one method will not be very effective.

There are plenty of SEO link building methods around and when you combine them the impact of your link building efforts will visibly improve. Two link building methods will be discussed in more detail in this article and you are welcome to use them to diversify your link building (Tip – make a list of the link building methods that you intend using and draw-up a weekly link building schedule with slots for all of the methods.)

Content traps and article marketing:

  • One of the most effective link building methods available today is the use of original and unique content to build links and generate traffic.
  • Start by researching popular search phrases for your website, product or service and choose keywords with a low level of competition.
  • Write original articles using the keywords that you have chosen.
  • Submit the articles to article directories and Blogs.
  • Build new links by linking back to your website in the resource box of each article.
  • In addition your articles should show-up in the search results for the low competition keywords that you have chosen thereby generating traffic to your website (content trap).

Blog commenting:

  • This method has been abused but it is still very effective when used in combination with other link building methods.
  • Search for Blogs that are relevant to your website, product or service and ensure that they allow you to enter your name and URL when posting a comment.
  • Read the article and post a comment that is useful and informative (you need to give in order to receive.)
  • Webmasters delete comments that they view as spam and it is important that you add value with your comment and not try and sell yourself.
  • Post comments on both do-follow and no-follow Blogs to ensure that the search engines view the links as “natural”.

In addition to the two methods discussed above you can build new links to your website through the use of bookmarks on social sites, forum profiles and posts, submitting your website URL to link directories and the uploading of videos to popular video sites.  SEO link building is very effective when you combine three or more of the available methods. Start improving your keyword search optimization today by becoming a boxer with more than just a left hook in your arsenal.


H.E.Muller is the owner of The Link Building Guy and he provides keyword optimization services to small business owners. Feel free to visit his website for more information on SEO Link Building and Keyword Optimization..

More Posts - Website