3 new factors to consider in your approach to PPC campaign management

Google AdWords Quality Score is the overall grade of the efficiency and success of your ad. It can range from one to ten, one being the lowest grade and ten being the highest. Having a high Quality Score means that your ad has proved to be relevant and useful for the “clickers”. However, having a low Quality Score means that your key elements (such as keywords and landing page) are proved to be irrelevant to someone looking at your ad. Just like it is in your personal interest to have a high Quality Score ad, it is in Google’s...

Read More