James Harding

7 Great Ways to Market Your Mobile Website

The year 2013 has seen a real surge in mobile technology in areas like SEO trends. As a matter of fact, mobile technology is overtaking everyone’s expectations, and that is a pattern that is definitely going to continue. As consumers integrate phones and tablets ever more into their internet use, it becomes all the more important to cater to those needs. A great example of this happened just last night. Sitting at a venue waiting for the beginning of a concert, there were screens advertising other shows happening in the coming months. Someone behind me expressed interest in a concert happening a couple of weeks from now. I could hear them behind me, using their smartphone to access a local ticket seller. Unfortunately, they couldn’t get the site to work properly. “Why don’t they have an app?” he muttered, as he tried to get through the captcha that was creating a compatibility issue with his device. He would have had a much easier time had he known that another ticket retailer had a mo bile website and mobile app to make it easier to make purchases on the go. I had used it to for the very show I was waiting to begin. If you are reading this, I have to assume you have a mobile site already. That is great, but it means nothing if people don’t know about...

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How to Use Long Tail Keywords to Increase Conversions

Back in the beginning of SEO marketing, long tail keywords were considered one of the best ways to gain traffic.  Over time they have lost their appeal, being replaced by shorter, more popular keywords.  However, the internet changes and there is a lot of value to be found in long tail keywords as can be seen in this infographic by HitTail. You just have to know how to make it work for your business. Understanding Long Tail Keywords. It’s important to understand what long tail keywords are.  Ian Lurie describes the long tail as “Specific, niche search phrases, usually more than 2 words in length, that offer a low competition, low search volume and high searcher intent. “  For example, instead of the keyword ‘shirts’ you might have the phrase ‘dress shirts for church’ which is much more specific and gives you a far greater idea of what the user is actually looking for. What People are looking for? You must find the long tail keywords that users are looking for in regards to your business.  If you have a business that sells dress shirts, then you want to know what people are searching for related to dress shirts.  Suggester is an excellent free tool that will show you exactly what people are looking for in regards to your  phrase. Make the information work for you. Once you’ve discovered...

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