This is a guest post from James Adams. It is part of The 2nd annual “Bad Ass” SEO Guest Blogging Contest.
Facebook may be the perfect way to keep in touch with friends online, but it’s also an increasingly important venue for businesses to engage with customers. As the social network becomes ever more prevalent, the marketing sector of the site has exploded – although many businesses have been thrown aside during the boom.
Find out which businesses have a handle on Facebook marketing with our top 5 pack leaders.
You might say iTunes has got it easy, it a business with plenty of content to share and give away by its very nature, but where this Facebook page really shines is in its ‘Featured’ tab. There users find everything from free music podcasts and the option to share tunes with friends to exclusive offers, just the kind of things that tempt them to click like.
A brand well known for its quirky adverts, Redbull has managed to bring much of the same feeling of fun to its Facebook page. The killer move has to be the relationship the drinks company has built with athletes – and the way it allows sports fans to connect to their favourite stars. Exclusive content, Redbull TV and a range of its own games and apps, this is a page easy to lose hours to.
A flight comparisons site that certainly doesn’t have its head in the clouds, Skyscanner is leading the way when it comes to functional Facebook offerings. Users can post a flight request on Skyscanner’s Wall and receive a price quote and flight details back in seconds – all without having to leave the page or download an app. For example, if you were thinking of flying from London to New York in November, you would just type something like ‘London NY November’ and it would ping you back a best price and a link to the website to continue your booking. Other fun functions include a regular ‘where in the world’ where users are asked to place a holiday snap by country as well as thought provoking Q&A sessions and polls.
Film studio Pixar knows how to do something right, and the Facebook page for Toy Story is a perfect example of this. Not only is their page crammed with cute content, such as the excellent Toy creator’ app, it’s also nice and functional. When Toy Story 3 was released, fans could buy tickets without ever leaving their Facebook page and the same can now be done for DVDs.
Ben and Jerry’s
Already well loved for its inventive ice creams, this brand has brought the same innovative approach to its Facebook page – and with great success. With campaigns such as the app that let users turn their text upside down to celebrate ‘Flipped Out’ ice cream to apps offering free tubs, there’s something there for anyone with a sweet tooth.
Having a Facebook presence is about more than just having a Facebook page. It’s about engaging with people. It doesn’t take much work either. Could you host a monthly Q&A session? It doesn’t matter what industry you’re in, where that’s marketing, construction, publishing – the important thing is to establish yourself as an expert and thought leader, or if you already have that status to use it to build a stronger social media presence.