Browsing articles by " Kaila Strong"

4 Tips to Improve Your Social Media Calendar

Mar 1, 2012   //   by Kaila Strong   //   SEO Blog, Social Media  //  2 Comments

Are you using a social media calendar to keep you organized? Many experts suggest utilizing a social media calendar to make your time more efficient and to keep things consistent. Similar to an editorial calendar, a social media calendar lays out a rough sketch of what your week, month and sometimes year will look like as far as messaging and interaction through social channels goes. Lisa Buyer gives a great overview of what a social media calendar is on if you’re interested in learning more.

In addition to Lisa’s great suggestions I wanted to share a few tips of my own to help you improve efficiency and consistency. Here are four of them:

Be Consistent and Use Data

When many people are responsible for monitoring and responding via social channels for a brand, consistency can sometimes fall to the way side. Look back at your own brand’s messages from the last month. Is there consistency, relevancy and organization? Even the most well thought out social media plans can get misaligned.

Examine the messages you and your team sent out in the past month and look for consistency. Make changes to your processes and add information to your social media calendar to help with consistency as needed. Pre-populated messages or a bank of messages can at times aid in keeping things consistent. Tweets and posts about holidays, days of remembrance, for special promotions you know about in advance, to re-promote website content or even in response to commonly asked questions are great ideas for a bank of messages. These evergreen social messages can be used and improved to fit the need at the time.

I often look at the past month’s messages at a whole when I’m preparing a month end report  and analyzing any of the data available to me: website analytics, Facebook Insights, click through rates via, social search numbers from sites like Topsy, etc… Looking at both of these areas will help you to identify gaps in consistency as well as gaps in strategy or messaging style. Overtime you’ll be able to compare this information month over month and year over year to see trends. What messaging style is working and which isn’t? What time of day and time is best? This information can be added to your social media calendar.

Avoid the Social Media Time Suck & Use Tools To Help You

Inevitably social media can be a huge time suck. When you’re looking at data, examining messaging, engaging with customers or prospects…the hours just fly by. That’s why it’s important to keep yourself on track and avoid interruptions when working on specific tasks. Close your e-mail, avoid distractions at the office and stay aware of the time.

Just being aware can help you to be more efficient. Add estimated time for tasks into your social media calendar. Gauge consistency of time with your teams work. When it comes down to asking if there is return on this social media investment, you’ll at the very least have some raw data to work with that shows the effort put forth. Additionally, if you’re managing a team you can instruct changes to processes.

Last but certainly not least, my suggestion to you is: use tools! If you aren’t already using a few tools in your social media arsenal then you should start. I’m a huge fan of Hootsuite and enjoy their pro account platform – to me it’s worth the spend. Monitoring keywords, mentions and scheduling tweets on occasion (yes I admit I do this) are just a few ways the platform can help. Additionally Tweetdeck and Seesmic are platforms commonly suggested.

A tool that can be used to help with your social media calendar is suggested for users who are on social media to promote their blogs. If you have a WordPress website you can add the Editorial Calendar for WordPress plugin. Here a writer discusses how using this type of plugin can help improve efficiencies.

Do you have additional tips to help improve a social media calendar? 


Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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Marketing to a Luxury Customer – a Lesson from Four Seasons

Feb 22, 2012   //   by Kaila Strong   //   internet marketing, SEO Blog  //  7 Comments

A customer of luxury brands seeks a connection and is looking for a brand that can improve their lives and simplify their lives too. If your site caters to this particular demographic, then you should check out Four Seasons recent report: The Luxury Consumer In the Digital World: Then & Now, 2012 Four Seasons Luxury Trend Report.

Quite a few tidbits stand out in the report that can help you market to a luxury customer.

Global Market
Don’t forget about your global market. Luxury buyers aren’t just nationwide they’re worldwide. Attract visitors from overseas particularly European markets, China and Latin America. The global luxury market is expected to grow by 10% in 2013, according to consulting company Bain & Company.

According to the Affluence Collaborative, 34% of luxury buyers expect products and services to be customized to their needs. Offering cookie-cutter only products and services certainly won’t attract a large part of this demographic.

92% of Internet users read online reviews and 89% of reviews influence purchasing decisions. This is the case with the luxury buyer, so place importance on getting more reviews, responding to reviews and claiming all those profiles. New local search sites seem to pop up every day, so when they do be sure to claim your profile and ask for a few reviews.

72% of those wealthy that were polled were active on Facebook. This might not be an obvious choice, but using Facebook to market to your luxury customer can prove beneficial. If you aren’t convinced at first maybe try your hand at Facebook advertising. Test out different ads and see how they perform. If ads seem to be worthwhile it may be time to start a page, promote the page to encourage likes and update status messages regularly.

Location Based Services
Apps like Gowalla and Foursquare are perfect marketing channels for most brands. The luxury customer is utilizing these apps, since a large number own smart phones. The trend report showed large growth in this area and predicted more. Encourage check-in’s at your location, encourage reviews/tips and respond as appropriate.

Mobile Phones
As stated above, the trend report found that smart phone ownership in the luxury marketplace is high. Marketing via mobile devices – through apps, mobile advertising and SMS campaigns – is a growing trend in coming years. The cost can be expensive for some mobile marketing. Developing an app has a lot of development time involved and an SMS campaign can be expensive. Look at all options and don’t forget about mobile search advertising.

What trends stood out to you in the report? Share with us in the comments below!

Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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4 Tips for Content Promotion Success

Feb 15, 2012   //   by Kaila Strong   //   internet marketing, SEO Blog  //  15 Comments

A siloed promotion strategy is rarely successful. Variety is key in any promotion that has even a shred of hope at taking off. You want to attract a wide array of visitors within a short period of time, so coordination is key. If you’ve ever put together a content promotion strategy then you know that the details count – and they count from the very beginning.

The first step is to start making a plan. Think of the different channels in which you can share your message. Social media, SEO, guest blogging and e-mail in my experience are four of the best ways to promote your content. Different channels may perform better for you such as paid camapaigns/PPC, mailers, tv, radio, etc… Cater your content promotion to the channels in which your inbound marketing performs best.

Social Media
If you’ve done your job well on social media than it’ll be no problem to get eyeballs to whatever you’re trying to promote. Building a community requires brands to become experts, shed knowledge and provide answers. Every now and again it’s appropriate to have a self serving tweet or status message update. And some studies even show that asking for a RT or “Like” can increase the likelihood of it actually being done.

Optimize your promotional landing page or piece of content for search engines. This is one of the best things you can do to promote your content! Determine the terms that will yield the highest traffic with a bit of keyword research. During your brainstorming sessions when determining new promotions and content assets in the future think of these keywords to build a campaign around.

Long tail search terms certainly bode well for many industries so consider all keyword research tools to find the best variations. Searching Q&A sites and social sites, as well as polling your audience are great ways to get ideas.

Guest Blogging
Promote your content with a bit of guest blogging. Think about the type of guest post that would intrigue the audience but also allow you to slip in a little mention of your promotion. It will allow you to get your name in front of a new audience and help you build authority in your niche – if you do it right.

With a bit of research anyone can get their hands on the e-mails of awesome webmasters. Sure the research is hard, but once you get the hang of it you can be extremely successful. I always thank my lucky stars that I have had the chance in my past to be a link builder. I learned so many tricks and research skills to find awesome sites appropriate to literally any niche. Once you find the site and you if you can give a good enough, personalized enough, enticing enough pitch then you might just convince a blogger or webmaster to write about and link to your content.

These are just a few tips to help you along the way, as I stated before – it’s important to see which channel works best for you. Track your inbound marketing efforts with an analytics program and monitor data throughout any campaign.

Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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Local Paid Inclusion – Get Up to Date

Feb 1, 2012   //   by Kaila Strong   //   internet marketing, SEO Blog  //  3 Comments

Have you heard the buzz in the SEO community? Bruce Clay announced on Facebook, later followed up by this Search Engine Watch post, the launch of a new service that guarantees top listings in local search engines such as Google, Bing and Yahoo. The service works to promote your business listing for a nominal fee, guaranteeing a top position – in organic listings! It also boasts to be a cheaper option than PPC. UBL, the backend partner of Clay’s in this venture, verifies that they are still in the beta phase and are currently testing the system (now being vehemently denied).

When I first heard about this news I had to look at the calendar – April 1st? Seriously, this seems a bit far fetched. Within a very short time the SEO community reacted with amazement; it’s common sense that this type of service would be looked down upon. Miranda Miller’s Search Engine Watch post did a good job of sharing her investigative research and the comment section is a worthwhile read. Additionally, friend of, Dave Harry wrote a summary post with some good reactions in the comments as well.

Bruce announced on Twitter that they’d have a statement this morning regarding the local paid inclusion fiasco. Google, Bing and UBL all deny involvement in lpi as reported in Danny Sullivan’s post. More reactions include thoughts that this is just some clever marketing plan or package done by Clay’s team – but gone awry maybe? I was intrigued by a comment on the SEW post by Bob Bigellow, he stated:

“I bet I know exactly what this is. 

It probably requires each individual to install a plugin or extension or script or to otherwise implement some sort of service which will insert these “results” into the organic results area. Google has a service similar to this for a while where you could subscribe to certain feeds and, as a result, certain searches would trigger a special result on the page which was artificially put there by a third-party. 

So, this likely won’t be anything new and won’t be very significant in that it will require opt-in, which means it will never reach the full breadth of Google.”

So what’s your take on the whole thing? Hoax, bad PR fiasco for a new service, or an April Fools Day joke 2 months early? Who knows, the whole thing could just be a ploy to get links or some elaborate SEO experiment….

Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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60 Hours a Minute – Video Marketing in 2012

Jan 25, 2012   //   by Kaila Strong   //   internet marketing, SEO Blog  //  6 Comments

Monday Youtube announced the mega site hit a milestone – 60 hours of video is uploaded every minute, up 30% in the last 8 months. Surprisingly this milestone was less than the company’s goal of 72 hours, but regardless is quite astonishing. Along with this milestone, Youtube humorously developed showing you exactly what can be done in various lengths of time visually. It’s worth a watch.

With a days worth of video (24 hours) uploaded every 24 seconds it can be worrisome for marketers. Will your video stand out? How can you capture viewers attention? Is it even worth it? These are growing questions, only made the more clear by Youtube’s recent announcement.

So what are marketers to do in 2012? What does 2012 have in store for video marketing? Here are a few tips and blog posts to help you put together your video marketing plan for this year.

1.) Use Insights for Audience to see what interests your demographic and what they like to do on Youtube.

2.) Build greater audiences with the creators playbook on Youtube, full of tips and best practices.

3.) Make use of these 29 tips from experts on how to better integrate video into your marketing efforts this year.

4.) Try your hand at a video tutorial. Using a program like Camstudio you can take an otherwise boring tutorial and turn it into an easy video.

5.) Next time you do keyword research see if any long tail terms come up that you could turn into a video. Make a goal to identify, research, plan and shoot a new video every quarter, to address some of the questions or keyword phrases you found in your research.

6.) Consider doing a series of videos and knocking them out all in one sitting. For instance – arrange to interview a few experts. Book a space to shoot the video and capture them all in the same day. Then promote them as a series to build momentum and encourage regular visits to your blog as well as increase in email opt ins.

7.) Remind yourself that it’s not too late to get into this whole video marketing “thing”. With a flip cam and a few hours to burn, you can turn a seemingly simple idea into one that transforms beautifully on film. When you think of content start thinking about video too.

8.) Cisco predicts that by 2015 almost 80% of all internet traffic will be video. That’s quite astonishing when you think about it. Video communication isn’t a new concept, but due to the increased availability of video compatible devices (including iPhone 4S) video has become all the more popular. Frame Concepts names video as one of the hot marketing trends of 2012. They suggesting thinking about running customer events via video or even producing a video newsletter, a pretty cool concept!

9.) Check out these creative tips for video marketing newbies, this video highlighting how Realtors can use video in 2012.

10.) Attention spans are getting shorter, as pointed out in this post by Omaha Video Solutions. All the more reason to shake things up and start saying the same message but in a different format – with video.

11.) 3D is gaining momentum and can take a dull and boring video project and make it into something a lot more exciting. Realistic, creative and interesting video is a thing of the future. While it might not be in your 2012 plans, it is something to consider if you look to take your video marketing to the next level anytime soon.

12.) As more and more people use handheld devices to access the internet it’s important for websites to cater to this growing trend. Optimizing your website for mobile and optimizing your video for mobile is extremely important.

What do you think about video marketing in 2012? If you have additional feedback to share feel free to do so, in the comments below!

Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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5 Industries That Should Use Pinterest

Jan 18, 2012   //   by Kaila Strong   //   SEO Blog, Social Media  //  24 Comments

I have a new addiction – Pinterest. I’m so addicted to pinning I’m recruiting friends and family members. It’s bad. Real bad. I’ve even started thinking of ways brands can use the site. Yikes!

Over the past few days I’ve done a bit of research for an upcoming post on, brainstorming ideas on how brands can use Pinterest. In the end I found there are 5 or so industries that hands down should be using Pinterest for some of their social media marketing efforts. Whether it’s to help sell products or services, this new social networking site can be put to good use. Let’s examine these 5 industries.


When I first started exploring the site a few months ago my immediate thought was – wow this would be a great site for someone planning a wedding and that’s exactly what I’m using it for. My baby sister is getting married soon and as the maid-of-honor it’s my duty to keep her up on all the hip wedding trends, but when you live 1,000+ miles away that can be difficult. That’s where Pinterest comes in. She and I share our ideas on a board and look to other boards for ideas. Simple and painless – well sort of. This whole wedding planning thing is stressful!

Creating inspiration boards to establish your wedding style is all the rage. Imagine as a wedding dress designer, photographer, jewelry designer, event planner, caterer, baker, etc… using the site for something similar but to cater to your customer or prospects needs. Brides can repin your pins, click through to your website and purchase your products or services. Anyone in the wedding industry really should consider using Pinterest.

Arts & Crafts

If you’re in the business of selling handmade items or art then Pinterest is perfect for you! Similar to Etsy, Pinterest allows users to browse products in their gift category section. Upload your wares and start selling – but not through the Pinterest site. You’ll need your own storefront or Etsy shop in order to accept payments and deal with those details. Pinterest is just a way to showcase your talents and let others see the products you want to sell. Simply add “$” to the Pin description and Pinterest will place your content in the gift category, along with a nice banner illustrating the price of your item. It’s that easy!


The fashion industry is ripe with competition which makes it all the more important to have your style stand out. If you’re a clothing designer, stylist, clothing buyer, personal shopper, style editor or fashion blogger then Pinterest is perfect for you! The site allows you to show off your style in a clean and elegant way, which in turn can help you sell your own services or products. Connect with others that have similar styles and position yourself for opportunities to collaborate with others.

Travel & Hospitality

The travel and hospitality industry relies heavily on appearance. With Pinterest travel agents can set the mood for your next excursion by creating vacation inspiration boards full of fabulous pictures from the area or highlighting activities you can do when you get there. Additionally, a hotel could create similar inspiration boards, enticing web visitors to plan their next vacation. A spa might have photos of the area, activities around town, lodging and of course photos of spa services. It’s all about telling a story and Pinterest can help you do that if you’re in the travel & hospitality industry.

Real Estate

Last but certainly not least is the real estate industry. Selling a property takes a lot of effort, so why not make it easier on yourself by pinning photos of a featured real estate property? Take it a few steps further and pin photos of the area, the local school, areas of interest around town, community areas, or even pictures of possible upgrades the prospective homeowner can make to the home. Help to create a sense of what the home will look like after they’ve purchased it and prospective buyers can start to see themselves actually living there.

Well that makes 5 industries that should be using Pinterest. Have more to suggest to our readers? Add to the comments below!

Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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5 More Local Link Building Tips

Jan 11, 2012   //   by Kaila Strong   //   link building, SEO Blog  //  11 Comments

Does your site’s success depend on receiving traffic from users in the local area? Whether you have one storefront or nationwide locations, link building with a local focus is important to keep traffic numbers up. Maintaining your rankings for competitive local terms can require quite a bit of  effort. Last month I shared five tips on this very topic here on the blog, but I thought I’d give a few more. Here are five more tips on finding local link building opportunities.

Network for Links
Industry or networking events in your local area are prime places to share your business card. Why not take it to the next level and use this as an opportunity to build links? Ask people you meet locally if they have websites or blogs. Can you offer up a guest blog post for them in the future? Maybe they have a partners/link/recommended section on their site. Do research on those you meet to find link building opportunities. Write this information on the back of their business card so you can reach out in the future for possible linking opportunities. Slowly but surely you can build buzz about your company just by offering to write a few posts on a few local blogs or links placed on local sites. Additionally you get some very juicy local links along the way.

Groupon for Links
Recently I attended a Groupon presentation and it was mentioned that local search rankings can sometimes increase when a Groupon is successful and catches on. Certainly makes sense – many sites pickup deals from Groupon and post about them, often with a link back to your site. Some of these sites are specific to your local area and can be the perfect local link for your site. Its reasonable to assume you’d see some possible ranking improvements. Note: some businesses certainly see Groupons diminishing their business rather than helping, so use at your own risk. Really take the time to examine all angles to determine if offering a deal is right for your niche.

Cover Local News
Do you have the resources to blog regularly and become a content publisher? Covering the news or local events is a way some have found success in garnering local links. Who else but local folks want to share news and events in the area. They’ll share your posts and some news might even get picked up by local blogs and news sites – linking back to you as the source. Submit your blog to Google News and get extra pickup and possible traffic.

Charity Tweetup
Have a local cause in mind? Organize a Tweetup at a local bar or restaurant, invite local vendors, bring in a local band and invite the community to get together for a good cause. Even if you don’t have the time to organize one you can take advantage of a good ol’ Tweetup. Look for local tweetups in your area and see if you can become a sponsor and get added to promotion efforts – and of course a link on the site. This higher tech crowd is good to network with and some are also likely to tweet, share on Facebook, write about it, take pictures, and otherwise possibly mention the event and your brand.

Colleges, Universities & Vocational Training Centers
Places of higher education are always looking for businesses in the local area who want to partner with students to help them learn skills for the workplace. Offering an internship program through a local college, university or vocational training center can present a link building opportunity. Proactively search out schools that have an area on their site where they feature businesses offering internships or on their thank you pages with links to their websites. Everyone knows that links from .edu websites can be some of the best – plus you’ll be helping to train tomorrows workforce or get some cheap labor out of the process.

Well, that makes 10 tips for local link building. Have more to add to the list? Please share with us in the comments below!

Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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Marketing to College Students Online: 5 Tips

Jan 4, 2012   //   by Kaila Strong   //   internet marketing, SEO Blog  //  16 Comments

Today’s students are online more than ever, which makes online marketing a prime medium for advertising dollars. Marketing to the much sought after 18-30 year old demographic can be tricky and requires a bit of creativity. Also keeping up on popular trends is important too. If you’re just getting started in this space be sure to do your research.

Thankfully resources abound in this industry, with top higher education marketing blogs sharing case studies, blog posts, video and more on a regular basis. To add to the list, here are my 5 quick tips to help in your efforts to market to college students online.

Optimize for Mobile
Mobile phones with Internet access aren’t uncommon anymore. Just about every 18-30 year old has one (91% of Americans do, according to this survey). So don’t you think your website should be easily accessible and user friendly on a mobile device?

Consider mobile developing a mobile app, simplified navigation, reduced content or text, mobile only version of your site and mobile only features. If at this point you haven’t looked at your site on a mobile device or thought about mobile optimization – you should! (Just found this Google webinar about mobile optimization – check it out!).

Short and Concise
Getting right to the point within the context of your web copy is important if you’re marketing to college students. They don’t want to read flowery sales copy or cheesy testimonials. Get right to the point, be short and concise with your copy. Not only is long copy hard to read on a cell phone, it’s also often unnecessary to get your point across. Keep this in mind as you develop content not only on your website but offsite as well.

Think About Parents Too
Most students cannot afford college, it’s a fact of life. Parents often contribute to children’s education and should be in your thoughts as a marketer. Do you have sections on your site that cater to the parents of college students? Help answer their questions and give them the information they want to see. They’re the ones holding the purse strings.

Don’t limit your efforts to just Facebook because you now that’s where a lot of people spend their time. Diversify your marketing efforts to include other social networking and offsite content marketing practices. Guest blogging can be big in this space too, so don’t count it out. Develop relationships with higher education bloggers and start writing content. Perform keyword research to find long tail phrases students and parents might be searching for, and develop content around those phrases.

Let Them Speak
A recent study found that college students want to hear from other students and that is can play a large role in their decision to attend. Similarly so, if you are marketing a product to this demographic you need to let them see what others are saying about you. Allow comments on your brands Facebook wall, monitor review websites and encourage engagement through social channels. When the need to respond to a comment arises be sure to use your best judgement. A negative review very well could turn into something worse if you don’t respond in the right way. Reviews can be a necessary evil in some cases.

These are just a few quick tips. Have some additional to add? I’d love to hear!

Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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11 Internet Marketing Lessons I Learned in 2011

Dec 28, 2011   //   by Kaila Strong   //   SEO, SEO Blog  //  15 Comments

As we enter the last week of the month I sit here and look back at what I’ve learned this year in the world of internet marketing. From the Panda update to Twitter rolling out changes to their platform, our industry has seen quite a few changes this year. Many things stand out in my mind but at the core are eleven that I thought I’d share.

Lesson #1 – I never realized I could hate link farms more than I already did. 

Ever since I first started working in this industry I was taught that link farms are bad news. Anyone who would link out to another site without any qualms or cares for whom they are linking to isn’t a site that we want our clients affiliated with. This year the point was hammered home even more after Panda. After you’ve been on an hour long conference call with a client whose previous SEO only built content farm links you’ll understand why I hate link farms.

Who you link to is certainly important and who links to you even more so. Avoid link farms like the plague and conduct a bit of link reclamation for any links in your backlink profile that shouldn’t be there. 

Lesson #2 – How much I really love (good) content. 

I’ve dealt with a few clients this year that suffered from Panda and others that didn’t. The difference? Great backlinks and great onsite content. Last year our focus at Vertical Measures switched from mostly link building to an equal distribution of link building and content marketing. Being ahead of the curve and focusing on content has helped not only our own rankings avoid hits from Panda but also ranking hits for clients. I can’t stress enough how important good content is. 

Lesson #3 – The industry certainly has its ups and downs…but it’s all about the long haul.

If you want to succeed online you really have to be in it for the long haul. Half-assed attempts at improving your website conversion rates, developing social media presence, building links, writing on a blog, or promoting your website online aren’t going to cut it. Year after year this proves to be true and for me 2011 cemented in my mind that I was meant to work in the field. I just plain love it!

Lesson #4 – Don’t put all your eggs in Google’s basket. 

The inbound traffic you receive should not all be from one place. Sure, this seems obvious but for many the sole focus is Google as an inbound traffic source. This year I learned that referral traffic from Bing and Yahoo is important. When conducting keyword research or looking to improve website SEO don’t forget about Bing/Yahoo.

Even traffic from a site like Yahoo Answers can make a huge difference to your bottom line. Forums, social sites, guest blog posts and comments are all great ways to diversify your efforts so you aren’t 100% dependent on Google. After some websites took huge hits due to Panda they had to close their doors or inject massive sums of money to other efforts. One solution is to expand your efforts and diversify your inbound traffic sources so you aren’t so reliant on one exclusively.

Lesson #5 – The more data the better.

Any opportunity you have to collect data do it. You’ll have the opportunity to segment that data and analyze when using a web analytics program like Google Analytics. Set up filters using regular expressions, use event tracking, examine social analytics such as Facebook Insights, anything that has data. Facebook rolled out their advanced insights; Twitter rumored at doing something similar soon. Then there’s Google – taking data away with keywords showing ‘not provided’ when visitors to your site are signed into their Google profiles and/or using encrypted search. You don’t miss it until it’s gone so take advantage of data as much as possible – a good lesson for 2011.  

Lesson #6 – Long tail keywords can turn a bad year into a good one.

Focusing on single keywords or short tail phrases is certainly more competitive in some industries. Long tail phrases can prove to bring in just as much traffic cumulatively and in some instances convert at higher percentages.

Lesson #7 – Domain Authority > Page Rank

I’ve never given Page Rank much credence – it can be fairly simple to artificially inflate Page Rank. But more so this year than ever I’ve found that domain authority is the best metric to utilize when trying to establish a sites authority ‘score’ (as measured by SEOMoz).

Lesson #8 – Social links matter more than we know.

Bing admitted it, Google eluded to it – social links may influence search engine rankings. This year we’ve seen that social links matter and in my opinion I think they  matter more than we know. This makes participating on social platforms and having something to share all the more important for brands in 2012.

Lesson #9 – Weak content = Weak rankings

Post-Panda website content must provide value which means: links, social mentions, comments, and traffic. If most of the content on your site provides no use, receives very little traffic, has very few links and has never been mentioned on social sites then you need a revamp. Weak content can directly correlate to weak rankings.

Lesson #10 – Exact match anchor text is the kiss of death.

Seen a dramatic decrease in rankings for a keyword? Look at the distribution of anchor text to the site. This is one of the most common reasons for ranking decreases I’ve seen in 2011. Natural anchor text is the way to go – vary it up with these 12 ways to vary your anchor text (a post I wrote last year).

Lesson #11 – Editorial links can change lives – or maybe just bottom lines.  

Link building can be harder to do year after year. This year guest blogging and editorial link building was brought to the forefront. Links in the content of an article, blog, or content piece on a site that doesn’t just link out to anyone and everyone can be the best links out there. Also they’re sometimes the only way to get a link on certain sites (think a guest blog post on your competitors website…).

What are the internet marketing lessons you learned this year?

Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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5 Geospecific Link Building Tips

Dec 22, 2011   //   by Kaila Strong   //   link building, SEO, SEO Blog  //  7 Comments

When I’m approached with a client who heavily relies on business from a specific geographic area may seem daunting to come up with advanced strategy for SEO without a bit of out-of-the-box thinking. There are only so many profiles you can submit, customers who review your business, citations you can claim, and onsite optimization changes to make. Eventually there comes a time when you need a strategic link building campaign that focuses on giving search algorithms the signals needed to improve your geospecific rankings.

Through the use of content marketing, social media, and traditional link building you can compete against the rest of that 7 pack. The concept is simple: look for sites that are designed and used almost exclusively by those in your geospecific area. Those signals can help improve local rankings. Here are a few tips to help you with your geospecific link building.

Local Community

If you have the luxury of being a business in a large metropolis or heavily populated area you stand a chance to integrate your business into the local community through a variety of avenues. Reach out to local bloggers, influencers, artists, photographers, business owners and PR professionals. These are the people who will want to link to your site, share the good word about your brand, and of course become your customers too. Many of them likely have websites or blogs where they can link back to you.

Contact local organizations like Local First Arizona, here in Phoenix where I live. Their goal is to work to support the local economy. Organizations like this, promoting the local movement, exist in many other areas too.

Government and Local Resources

The department of commerce websites often contain large lists of local businesses with information such as phone, address and website. Submit your business to sites like this and to local resource sites also. Using an advanced search command such as “phoenix” “list” “businesses” “add your company” or “phoenix” “list” “add your company” “pizza” can yield some decent results for local resource pages.

Targeted Local Directories & Libraries

Many local directories exist still today. More commonly used prior to the popularity of search engines, local directories are a great place to obtain a link. Advanced search commands, just as described above, can showcase some opportunities. Try adding “add your link” to the searches listed above to find additional sites.

Libraries often have local resources linked to from their sites as well. Again, advanced search commands come in handy to track these sites down.

Newspaper Websites

Online newspapers and news sites offer a great way for businesses to highlight their businesses – allowing them to become contributors. A news site like are crowd powered sites, relying on citizen journalists to help tell the news. They are looking for experts to help contribute and as an expert in your own field you can apply. Bio pages on these reputable sites often have in content do-follow link building opportunities, along with of course the content itself.

Radio Stations

More and more radio stations are becoming content publishers. Many have entire forums and social components to their sites where users can drop links. Additionally some rely on citizen journalism as well. Apply to become a writer or search around the site to see if they have a local resource list to add your business to.

These are just a few of MANY strategies that work to reinvigorate a geospecific link building campaign. Have you done much geospecific link building? Tell us about some of the ways you were able to find some great local links in the comments below.

Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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