Have you ever wondered what traffic sources, content, or visitor demographic resulted in the most affiliate sales? Knowing this kind of information is key if you want to increase your earnings as an affiliate marketer. This post will take you through setting up Google Analytics to track your affiliate link clicks.
What You Can Learn from Offsite Event Goals
Because affiliate sales take place off of your site, you have to set up an event goal type in Google Analytics. This will simply track the clicks on your affiliate links. The downside is that Google Analytics will never know if someone actually made the purchase once the visitor has left your site, but you can at least get a good idea of the following:
- Which traffic sources, content, and visitor demographics generate the most affiliate link clicks.
- Which affiliate products convert the best with your audience. If you get ten affiliate links clicks in a day that result in one sale for Product A, and ten affiliate link clicks in a day that result in six sales for Product B, then you’ll know that focusing your efforts on Product B is a more lucrative option.
- Which banner ad on your website (sidebar, header image, footer image, etc.) results in the most affiliate clicks.
So while it may not be 100% accurate, you can still learn a lot from setting up this goal type to track your affiliate clicks. Note that you can only have a total of 20 goals in your Google Analytics – keep in mind that you might want to setup ones for things like mailing list conversions, your own product sales, or other important conversions on your site.
Setting Up an Event Goal in Google Analytics
To use the Event goal type, you must:
- Have your Google Analytics installed before your tag on your website.
- Add onClick=”_gaq.push([‘_trackEvent’, ‘Category’, ‘Action’, ‘Label’]);” to your event.
- Configure the Goal Details to match your event tracking code.
For example, if you want to track a click on your sidebar banner for Product A, then you would have a link that looked like the following:
You would then enter the following into your Goal Details in Google Analytics under 1. Configure a combination of one or more event conditions from the list below using the following information:
- Category > that is equal to > Affiliate
- Action > that is equal to > ProductA
- Label > that is equal to > Sidebar125
You can also associate a Goal Value to be the average amount of the common sale. If you think that out of every ten clicks, you will get one affiliate sale of Product A, and Product A has an affiliate commission of $100, then your Goal Value would be $10. You can either leave the Goal Value blank or adjust it if you find, at the end of the month, the affiliate commission for Product A doesn’t match up to your Goal value.
Your final goal setup would look like this:
Reviewing Your Goal Conversions
Once you have set up your event goal, you just need to wait for the data to start coming in, and then you can start reviewing your goal conversions. You can do so from the following areas in Google Analytics:
- Visitor Demographics: Under Visitors > Demographics, you can view the location visitors to your website come from and how they relate to your goal completions by click on the Goal Set corresponding to your affiliate links under Explorer. If you see that a particular country converts better than another for your affiliate links, you might want to consider refining your advertising efforts (if you use PPC) for that product in that country.
- Traffic Sources: If you are curious which traffic sources lead to the most goal completions, simply go to Traffic Sources > All Traffic, and click on the Goal Set corresponding to your affiliate links under Explorer. Then you will see a goal conversion rate percentage for each of your individual goals next to your top traffic sources. You can drill down and see this data for referring URLs and keywords that people used to find you in search results under Search > Organic.
- Events: Under Content > Events, you can see detailed click information for each of the event types you create (the event type is the event category you set up earlier). Once you click on an event type, you can see the number of clicks based on the event actions and event labels. Using the dropdown for Secondary Dimension, you can also see these event details next to traffic sources, visitor demographics (continent, city, state, etc.), and technology (browser type, screen resolution, etc.).
- Conversions: This is the main area for data related to your goals. Clicking on your Conversiosn > Goals > Overview will show you an overview of all of your goal completions in the last 30 days. You can use the dropdown to narrow the data down to one specific goal. From here, you can see the top goal completion URL’s (or the pages that the goal was completed upon).
Your Method of Tracking Affiliate Sales
How do you find out what banners, links, reviews, and traffic sources convert to the best affiliate sales? Please share your strategies in the comments below!
It’s been about the month since Google made the switch to SSL search for users signed into their Google accounts. With this change came the loss of receiving keyword data from organic search which now shows in your Google Analytics under Traffic Sources > Sources > Search > Organic as (not provided) keywords.
Initially, Matt Cutts said webmasters would only see (not provided) keywords in single-digit percentages which made it sound like it would be something that would be hardly noticeable. Maybe what Google didn’t factor in was how many people would be staying logged in to their Google accounts thanks to Google+, but regardless of whether it is a single-digit percentage or not, it is noticeable.
After a month, I decided to take a look at my own analytics. Compared to the keyword data you are still getting using an Advanced Segment for (not provided) traffic vs. all visits, it doesn’t look so bad and is as promised, a single digit percentage of 4.59%.
What bothers me is this…
The fact that (not provided) is now my top referring keyword. That’s 1,129 visitors in the last 30 days that I cannot analyze correctly. That’s 1,129 keywords whose bounce rate averages out to 83.97% that I won’t be able to work on.
Is it really about privacy?
Another thing that gets me is that this doesn’t really seem to be about user privacy. For one thing, if I was paying for Google AdWords, I would still get to see the keywords that users searched which led to paid search results. So if I was paying for it, I’d get it.
Then there’s the fact that Google is still logging your search activity. Sure it’s just for your own “personal” web history, but I’m sure whether or not you turn this setting on or off, they are still keeping tabs on your organic searches.
According to the Google’s document on Web History and Privacy…
“Over time, the service may also use additional information about your activity on Google or other information you provide us in order to deliver a more personalized experience.”
To see your web history since you first logged in to your Google account, click on this link when logged in. This is where you can “pause” and remove all web history items if you so choose to.
Of course, if you read further into the Privacy FAQ…
“You can choose to stop storing your web activity in Web History either temporarily or permanently, or remove items, as described in Web History Help. If you remove items, they will be removed from the service and will not be used to improve your search experience. As is common practice in the industry, Google also maintains a separate logs system for auditing purposes and to help us improve the quality of our services for users. For example, we use this information to audit our ads systems, understand which features are most popular to users, improve the quality of our search results, and help us combat vulnerabilities such as denial of service attacks.”
Want see more real not provided numbers in Google Analytics?
The following are additional articles with real Google Analytics numbers related to the (not provided) keyword.
- How Much Data Will Your Site Lose With Google Encrypted Search Default? – Analysis after less than a week of this change going live shows how even .97% can equal the loss of keyword data for 195K searches.
- Quantifying the Impact of Google’s Keyword Referral Data Shutdown – shows a visualization of 60 sites’ analytics data plus SEOmoz’s own missing keyword data.
How has the new SSL search for logged in Google account users affected your Google Analytics? Do you believe privacy is the real motivator? Please share your thoughts on not provided in the comments!
Are you ready to start making your own luck 11-11-11 ? Then take action with these tips on productivity, blogging, digital marketing, organization, social media, and more.
1. Give people options to subscribe to you.
If you have a blog or website, you probably want people to subscribe in a specific way. Maybe you are trying to build your mailing list or your RSS feed subscriber numbers. But if you want everyone to follow, then you need to give everyone options they will like.
One thing I have noticed is that certain people follow me in only one place. There are some people who will not interact with my posts (or possibly even read it) if I don’t share them on Facebook. There are other people who will not interact with my posts if I don’t share them on Google+.
There are people I know will only see my content if I share it on a particular network which means they are not following me closely elsewhere.
Hence, there are people you will lose out on as followers if you don’t give them options to follow you on the networks they prefer. So if you only have one or two subscription options on your website, now is the time to change that. Be sure that you offer RSS (by feed and by email), Twitter, Facebook, Google+, LinkedIn, and a mailing list. Then you will have at least one option that everyone will want to use to keep up with you!
2. Start a mailing list.
If you saw mailing list above and thought “I don’t need a mailing list,” then you need to re-evaluate that thought. Some people might be so overwhelmed by their social networks and their RSS reader that they will miss your updates. Others might want more than what you share with the public.
This is where you mailing list comes into play. It will give you the chance to get right your subscriber’s inbox with your message. Mailing lists are not just for businesses, Internet marketers, or affiliate marketers. They are for everyone. You can recap your latest posts on your site, share your work on other sites, get visitor feedback, give special subscriber-only tips, and much more with your mailing list.
What’s most important is making that connection with your readers and visitors. Get them to take the next step in connecting with you, and then take the initiative to remind them about your personal or professional brand often using that connection.
You don’t even need a freebie to entice people to opt-in. Just put the form on your site and let the opt-ins casually roll in. You’ll be glad a year from now when you have new online goals and a built-in list of people to share them with.
3. Stop obsessing about stats.
If you check your stats multiple times a day, I want you to time yourself. How long does it take to check your analytics, Twitter followers, RSS subscribers, AdSense earnings, or whatever other things you are looking at over and over again?
Now take that same amount of time every day and do something that will actually help those numbers increase like engaging with your followers or creating new content for your website. Then check those numbers every week instead of every day. You’ll then start seeing real results.
4. Quit using the swipe files.
If you are an affiliate marketer and wonder why you aren’t making any money with your affiliate products, ask yourself if you are providing valuable information about a product or if you are just using the standard template that the product owner sends you. The issue with swipe files is that you are not the only person who has them.
If I’m subscribed to three people promoting a product and two of them have the same copy in their email, but the third person has something unique about their experience with the product, then guess who I’m more likely to buy from? I don’t want to read a sales pitch – I want to read real, hands-on experience and the benefits gained from the product. Give your audience that, and you will make a sale!
5. Add share buttons to your content.
Go look at a page on your website or blog that you wish everyone would tweet about. Do you have a Twitter button on it? If not, then that is the reason you’re not getting tweets.
People like for things to be easy. They don’t to Bit.ly your link, search for your Twitter handle, then tweet your page. They want to click on a button that has all of that information in it and then click send. They don’t want to copy & paste your link into Facebook and then edit the information. They want to click “Like.”
6. Get to inbox zero.
Do you have a hard time replying to emails? Do you miss important ones and end up smacking yourself in the head later for missing them? Chances are, you just have a little too much clutter. I find that when my inbox is under twenty emails, I’m more likely to reply to them all compared to when there are hundreds.
So how is it done? Depending on how much email you have collected, you might have to spend several hours at the initial cleanup. The goals are to:
- Answer anything you have been stalling on answering. You can either do it, like it, help with it, or turn it down. Whatever you decide, it will make things better to at least decide, respond, and archive.
- Unsubscribe from anything you don’t read. Don’t feel guilty just because it is someone you know – think of it as doing them a favor because now they won’t have to pay for you as a subscriber (if they use Aweber or similar services) when you’re not reading their info anyway.
- Filter emails that you read but do not require a response. Create folders for specific people, newsletters, brands, social notifications, comment notifications, and so forth. Then create filters to sort incoming emails into those specific folders. Gmail is really good about this because you can even filter incoming emails to appear in your inbox but already be labeled to go into another folder once it has been read which makes organization that much simpler.
Once you get down to inbox zero, then you will start feeling good about answering each email that comes in and only seeing the few things that you need to take action on.
7. Check your Twitter direct messages.
I know, I know – you probably think they are only full of spam. But you might be surprised if you just monitor them daily how you will find more than just spam.
I still kick myself when I remember missing out on the opportunity to chat with someone I’d been dying to talk to in the industry simply because he sent me a direct message and I didn’t find it until a few months later. By that point, he didn’t remember what he wanted to talk to me about.
Since then, I’ve had inquires about my eBook, my services, and general questions. I’ve probably earned a good bit of income simply by monitoring and answering direct messages.
8. Optimize your social profiles for search.
If you missed my wildly popular entry to the Bad Ass SEO Contest, how to optimize 7 popular social media profiles for search, or you didn’t take action on those tips when you read them, I suggest you revisit the post and implement the advice. You’ll be glad you did!
Having the right information in your profiles will lead to better positioning in search, whether it is just for your name, on Google, or just within the social network itself. Then you’ll start getting the kinds of followers interested in your content and you will be on your way to accomplishing your online goals.
9. Help someone out.
Sometimes answering a simple question with a detailed, informative response goes a long way. This could be in your email, your Twitter direct messages (see #7 again), your comments, or anywhere else that people can connect with you online. A few of my freelance writing gigs have been the result of answering questions about how blogs find writers.
10. Organize your thoughts.
I used to have issues with writer’s block, and I never understood why because I felt like I was always coming up with great ideas. Then I realized that those great ideas were on post-its, in emails, in notebooks, on random receipts, and everywhere else.
I compiled them into one spreadsheet, organized them by topic, and boom – I now have almost 100 topic ideas in a variety of categories to write about. So now, on a rainy day when I have writer’s block, I can refer to one source for great ideas.
This one I decided to leave up to you the reader. What is one additional tip you can think of that will help you change your online marketing luck for the better on 11-11-11?
If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions.
You’ve probably read lots of posts talking about how to properly optimize your social media profiles for search, and they’ve probably all sounded a little like this.
- Be active – Yes, this is true. Just like Google loves regularly updated blogs and websites, they equally love regularly updated social profiles.
- Optimize photo filenames – This only works on some networks, which I will mention below. It doesn’t hurt to upload photos with your name or keywords in the filename, but networks like Facebook rename the photo filenames anyway, so for some networks, it’s useless.
- Engage with your followers, fans, and connections – This is a good thing to do regardless of the SEO value of it. Engaging with others will keep your profile updated often, and being helpful will also lead to other’s recommending you to their audience. Search #FollowFriday to see what I mean.
- Vanity URL – From what I can tell, the URL does not count for anything but branding except on specific networks. For example, my Facebook fan page name is Kikolani, and the username for the URL is artofblogging. The fan page does not rank for art of blogging, but does rank for Kikolani. But again, it all depends on the network.
While these are great tips for your overall social media strategy, they are not the end all of SEO for your social network profiles. Certain networks use specific elements of information that you supply in your profile to optimize each profile on their network. The following will guide you to the right fields to optimize for the best possible search optimization of your social networks. The best part is that all customizations noted are using each site’s free accounts – no need to upgrade to Pro if all you’re looking for is optimization!
Quick and Dirty Onsite SEO 101
Before we get started, here are some key things to keep in mind about the following mentioned SEO elements of your social profiles. The order of importance is generally SEO Title, Meta Description, header tags (H1, H2, H3), image ALT tags, image filenames, and bolded text. Also, when it comes to search results, the typical result will look like this with the SEO Title as the linked information and the Meta Description as the details beneath it:
But what if you don’t care about the SEO?
That’s ok – this post still has some great information for you! Usually the parts of your profile that are used for search optimization are also used for the network’s own search results. So if you don’t want to think of it as SEO work, think of it as simply social optimization!
Let’s start with the hottest new social media network of them all – Google’s own Google+. Whenever you are filling out your Google+ profile, be sure to note the following areas of information that will enhance the search optimization of your presence on this network.
SEO Title: Your Name – Google+
Google+ is all about the personal branding, and they insist that you use your real name for your profile. So don’t try to stick keywords or business names in your profiles – not yet at least!
Meta Description: Your Name – Your Headline + Your Occupation
The Meta Description for your Google+ profile is a combination of different pieces of profile information, starting with your name followed by your headline (the line below your name), your occupation, your first employer listed, and then your introduction text. So make sure that the first 160 characters count by writing a great headline and occupation title. Also make sure those areas are set to be seen by anyone on the web.
Extra Search Tidbits: Your Links
From what I can tell, the links within the introduction content as well as the ones under other profiles, contributor to, and recommended links are all dofollow. So don’t shy away from anchor text as this is a prime Google property!
Assuming that not much changes when Facebook decides to revamp the fan pages as they have recently with the personal profiles, the following areas of information contribute to your fan page SEO.
SEO Title: Your Page Name | Facebook
If you didn’t consider keyword optimization when you created it, and you have less than 100 fans, you’re in luck. You can still change your page’s name. What you will want to keep in mind is that your branding may be more important than your keyword rankings, especially if you want people to be able to find you if they are searching your brand.
Meta Description: Your Page Name + Your About Description | Facebook
To edit your About information to make a great Meta Description, go to your page and Edit Page > Basic Information, and fill in the About field with a 140 character description like you would with any website Meta Description.
Extra Search Tidbits: Your Fan Page Updates Have SEO Value
Did you know that each of your status updates on your Facebook fan page have a page of their own (click the timestamp of one to see). If you’re posting a standard status update, the SEO Title for the individual page of your updates will be pulled from the first 18 characters (though sometimes it is a bit less). If you’re posting a link to your fan page wall, you’ll have an option to “Say something about this link…” – the first 18 characters of what you enter in this field are going to be the SEO Title of that status update.
If you’re concerned about optimizing your updates while considering them as individual pages under the umbrella of your fan page, then you might want to consider sticking some keywords right at the beginning of your comment. So if you’re posting an update about keyword research, just start the update with keyword research. It is a simple, effective way to keyword optimize each update.
Twitter doesn’t have much in the way of traditional SEO elements for your public profile, but it has a few important things to keep in mind.
SEO Title: Your Name (username) on Twitter
On Twitter, your name under the Profile Settings and your username are the title tags for your profile. So keywords in your username might just be worthwhile if they are still available.
Profile Image: Filename and Your Name as ALT Tag
When it comes to your profile image, be sure to optimize it by using your name as the filename. Twitter will automatically use your name under the Profile Settings as the ALT tag for your profile image as well.
Extra Search Tidbits: Keywords in Your Bio
While they may not come up in the standard SEO elements for your profile, your bio information is key. Services like Klout pull your Twitter bio information as your Klout profile description. FollowerWonk, Formulists, and other Twitter search engines use keywords in your bio in search results when people are looking for similar tweeps to follow. You can also include a link or another Twitter handle if applicable.
LinkedIn Professional Profiles
LinkedIn, the leading professional social network, has the most user-controlled SEO elements out of any other network I’ve checked out. Here are the areas you can customize!
SEO Title: Your Name| LinkedIn
While some people suggest adding keywords to your name field, the LinkedIn terms of service discourages this practice. Be confident that your personal branding is strong enough not to need the extra keyword stuffing that you can do later in your profile.
Profile Image: Filename and Your Name as ALT Tag
Just like Twitter, you should make sure you use your name as the filename for your profile image. LinkedIn will use your name as the ALT tag for your image as well.
H3 Tags: Your Job Titles
Are you ready to get some keywords into your profile? Make sure your job titles for current and previous positions include some great keywords and those keywords will be in your profile page’s H3 tags. Mine include freelance writer, blog marketing expert, photographer, and guest blogging contributor.
Extra Search Tidbit: LinkedIn Search Optimization
According to the LinkedInfluence program by Lewis Howes, if you want to rank well for keywords searched within LinkedIn’s people search, you will want to include your targeted keywords in the following:
- Your Professional Headline
I also think that belonging to some industry appropriate groups that are publicly listed on your profile can add to extra keyword usage on your profile. So choose your groups wisely!
YouTube offers a lot of great SEO options, from the channel to the videos. Here is what you’ll want to make sure you include in your profile.
SEO Title: Your Username’s Channel – YouTube
This is one of the cases where your username which doubles as part of your URL counts in terms of the search optimization, so make it count – just be sure you do so with your branding in mind more so than keywords. It will be a lot harder for people to find you if they search SEO company vs. Your Uniquely-Named SEO Company.
Meta Description: Your Channel Description
Whenever you are setting up your channel, pay extra attention to the Channel Description which is under the Profile > Edit settings. This will be your channel’s Meta Description!
Extra SEO Tidbits: Your Website & Your Videos
Ever wanted a backlink from a PR 9 domain? Then your search is over – whenever you create your YouTube channel, be sure to fill in your website link. Granted it has no anchor text, but it’s a dofollow link sitting on a strong Google property.
When it comes to videos, the reason they do so well in search is because the video title doubles as the SEO Title and the video description doubles as the Meta Description. And even though Google doesn’t supposedly care about Meta Keywords, they do use the video’s tags in that space – just group multiple keywords in quotations. My search story uses the tags “kristi hines” “freelance writer” “online marketing consultant” scottsdale arizona. Keep these fields in mind to rank well in both the YouTube and Google results.
Also, be sure to get your video-specific keyword ideas using YouTube’s own keyword tool. It looks at what is searched the most on YouTube itself.
Biznik Professional Profiles
Biznik, another popular professional social network, has some areas that you can customize to optimize your profile for SEO.
SEO Title: Your Job – Your Location – Your Name
The SEO Title for your Biznik profile combines three important parts of your profile – your current job title, your city and state, and your name. It’s perfect for keyword optimization, local search optimization, and personal branding!
Meta Description: Your Google Summary
Unlike most profiles where you have to condense your About Me information into 140 characters, Biznik allows you to have a What You Do description for visitors and a separate, optimized Google Summary for your Meta Description.
H1: Your Name + Your Job
In case the SEO Title and Meta Description are not enough, Biznik also uses your name and job title as your profile’s main H1 Tag. Nothing like a little extra optimization!
Profile Image: Filename and Your Name as ALT Tag
Just like Twitter and LinkedIn, you should make sure you use your name as the filename for your profile image. Biznik will use your name as the ALT tag for your image as well.
Extra SEO Tidbits: Your Website
Your Biznik profile allows you to add one website link with your preferred anchor text (you can have two if you go Pro for $10 / month) . It’s dofollow, so don’t miss out on adding it for visitors and for search engines!
Quora, one of the hottest question and answer networks, offers a little SEO optimization for users who join their community.
SEO Title: Your Name – Quora
As is the trend for most networks, Quora uses your name in your profile’s SEO title.
Meta Property: Your Long Bio
Quora is a bit unusual in the sense that they use the Facebook Developer’s Meta Property=”og:description” instead of the traditional Meta Description for search results. For this, they pull the information that you include in your Long Bio which should be one to two sentences long. If you search your profile in Google, however, you will see that it pulls your name, your Short Bio, and then your Long Bio as the actual Meta Description snippet.
H1 Tag: Your Name + Your Short Bio
The H1 Tag for your Quora profile will be your name plus your Short Bio. It unfortunately cuts off your tag at 50 characters, so be sure to get your main keyword into your short bio first.
Extra SEO Tidbits: Including Your Websites in the Long Bio
Although the links are nofollow (and mashed up into some crazy looking code), one thing I have noticed about Quora is that you can generate a lot of views and followers fast by answering questions. So SEO value or not, be sure to include your main website links in your Long Bio box. Just type out the URL – it will automatically hyperlink.
About.me is one of my favorite online business card sites. It allows you to compile your social profile links, blog, and a short description all on one page. The nice part is that it is a well-optimized page!
SEO Title: Your Name (Your Username) on about.me
About.me is another network where both your name and your username count heavily in the optimization of your profile.
Meta Description: Your Biography
Although you can write as long of a biography as you want on your profile, remember that the first 160 characters count for your Meta Description. This also means if you use a link in your biography, it will be counted as part of the Meta Description, so try to save the links until after the first 160.
Extra SEO Tidbits: Website Links
There are two ways to add website links to your About.me profile. One is through the biography mentioned earlier. The other is through the Services as Flat URL’s. I prefer adding them in the biography because not only are they dofollow, but the coding within the biography is cleaner than the coding used for the Flat URL’s. It may not make much of a difference, but since every bit of link juice helps, it doesn’t hurt to use the most cleanly coded HTML possible.
Bonus: How to Check Your Profile’s SEO
Curious about more networks than the ones listed? Check out your social profile’s SEO by doing the following in Google Chrome using the SEO Site Tools extension.
- Logout of the network. You want to see your profile like a search engine sees it with whatever information you have made public and accessible to anyone, not just those logged into the network.
- Click on the SEO Site Tools magnifying lens button and look under Page Elements. Here you will see your SEO Title, Meta Description, and Meta Keywords.
- Scroll down through the Page Elements for additional information such as Img Tags, H1 Tags, H2 Tags, H3 Tags, and H4 Tags.
Chances are you will see elements in your social profiles that you can control in those tags – be sure to optimize your profile accordingly from there!
I hope you enjoyed this post! Please be sure to share it with others so they can also reap the benefits of a SEO optimized social media profile for better personal and professional branding! If you’re curious about the SEO optimization elements of other social networks, feel free to ask in the comments and I will check them out for you! And let us know what profiles rank the best for your name or brand!
This is a guest post from Kristi Hines . It is part of The “Bad Ass” SEO Guest Blogging Contest.
There are many SEO tips that are not only good for search engines but they are very helpful for people looking for and perusing through your website. Here are nine SEO tips you can do to help search engines and visitors love your site.
1. Keywords and Research
If you choose the right keywords for your homepage and your internal pages, blog posts, etc., you will be helping visitors find what they are searching for easier. The best way to do this is to think of a keyword that fits your page, then a 2 – 3 word phrase that fits including that keyword. It’s really as simple as that.
- Google Adwords Keywords Tool
- Google Insights (plus ideas on how to use Insights)
- Microsoft Advertising Intelligence plugin for Excel (plus how to use it)
- Popular Searches
- Anchor text
The title tag is important because it is the heading for search engine listings and it is usually the anchor text when people bookmark your homepage, blog post, or single page on your website. The easiest way to create a title for your page is to include the keyword phrase you thought of during keyword research and include it in the up to 70 character description of your page.
3. Meta Descriptions
The meta description is essentially your sales pitch for your page when it comes up in search engines. It is also usually the description that is picked up when people bookmark your site socially. To create a good meta description, create a short sentence or two under 155 characters that includes the main keyword phrase for your page.
Meta Descriptions Resources
4. Header Tags
Header tags break up your page into easily digestible sections to help readability. Think of your page’s content in outline form – the header tags break up each main section of your text. Header tags should include keyword phrases you would like your page to rank for.
Also, note that the text right after your header tag can play a significant role. For example, I had an H3 header in one of my recent posts that said Most Valuable Guides (not the best keywords, but bear with me). In search results, without any other optimization, link building, etc., search engines pick up that phrase as follows:
So needless to say, header tags are valuable and need to be optimized as well as careful consideration given to the first sentence after the header tag as well.
<img src="seo-optimized-image.jpg" alt="A SEO Optimized Image" title="A SEO Optimized Image" />
To get the most out of your keywords and help break up text for visitors with something eye catching, be sure to include an image in your post with keywords in the filename, alt text, and title.
Where does the alt tag come into play outside of SEO? If you were visually impaired and using a screen reader, the alt text would be read to you by your program.
- SEO optimizing images.
- Creative Commons and Flickr image search
- Image copyright laws
- SEO friendly images WordPress plugin
6. Internal Linking
Once people get on your site, you want them to stick around and find more relevant content. Using internal linking will help them learn more about what your site has to offer, especially if you are using the right anchor text as a guide.
Internal Linking Resources
7. Link Building
So what benefit does link building have to offer potential visitors without mentioning any SEO benefits? When I am seeking out link building opportunities, I find that pages already offering their visitors resources for a particular topic. Link building is simply offering another site’s visitors more resources to choose from for more options.
Link Building Resources
8. Social Media
Social networking allows you to really connect with your website’s audience, which helps you learn more about their needs and create content, product, and services that will really appeal to them.
In link building, even though Twitter, for example, only gives you nofollow links, someone who sees your link through Twitter may like it so much that they link to it in their blog or elsewhere on their website, which essentially means that nofollow social media link turned into a dofollow one.
Also, it’s not just the social networking you do – it’s the social sharing you make possible. Installing buttons or widgets to make your site more socially sharable makes it easier for your visitors to tell the world about you!
Social Media Resources
- Top social media blogs
- Social media snapshot series: your hub, content, network, and impact, plus creating a dashboard on a spreadsheet.
- Add This, Add to Any, and WordPress plugins
9. Guest Blogging
Last but not least is the ever popular guest blogging. If you have expertise that others would benefit from, then guest blogging will help you share that knowledge with an even wider audience. If your visitors are also bloggers, you can even help them by guest blogging on their site, sending some of your visitors in their direction. The benefits to doing both of these (the right way) are really exponential in helping establish yourself as an authority in your industry.
Guest Blogging Resources
- My Blog Guest
- How guest blogging gets subscribers, links, and even a better Google ranking
- A comprehensive guest blogging guide
Your Thoughts on Search Optimization for Visitors
What ways do you optimize for SEO with your visitors in mind, and what tools and resources would you suggest to help other website and blog owners to do the same?