In Case You Missed It: Your Rank Tracking Reports Are Now Useless

Truth be told, I was never a big fan of keyword ranking reports. Sure, seeing your website in that sweet #1 spot is a nice ego boost, and a lot of clients fixate on the precise position of keywords that they deem most important to their business, but these reports often obfuscate metrics that actually matter. After all, attaining that much sought-after top spot is virtually meaningless if it doesn’t translate into qualified visitors, leads, and/or sales. That said, pending some major, fundamental change in the way people search for information online, it doesn’t look like keyword ranking reports are going away anytime soon, so the least you can do is make sure you’re using a software package capable of producing reports that are accurate. There are quite a few options on this front, some better than others. I’ve had success using rank tracking software produced by SEOmoz and Link-Assistant.com, but no solution is perfect, and you should do your own due diligence, especially if you’re opting for a paid package. Still, courtesy of the Google Venice update, if you’re currently in the market for rank tracking software, you might want to save your money, at least for the near future. Here’s why: In February, Google announced that it was releasing a major update to its ranking algorithm. Dubbed “Venice”, the update was developed to improve “the triggering of...

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