Browsing articles by " Mark Thompson"

How Do I Get More Email Subscribers?

May 3, 2011   //   by Mark Thompson   //   SEO Blog  //  3 Comments

There’s nothing wrong with it if you are thinking how to instantly increase the number of your email subscribers. In fact, most of the savvy marketers are racking their brains to grow their list of subscribers. If you plan to make more money online, growing your subscriber’s list is vital. There are some key strategies that you can use to achieve success increasing the number of your subscribers. Building a responsive list of subscribers will need you to put in a lot of energy and effort into the entire process.

Let us have a look at some of the key strategies that you can use to grow your email subscriber’s list instantly.

Leverage the Power of Social Media

Before we discuss some more effective strategies, let us not ignore the potential of what social media can do to grow you email list. There are several popular social networking websites that you can use to achieve success in email list building. Engaging in Twitter chats, engaging your target audience through Facebook fan pages and joining relevant groups on LinkedIn can instantly get you started with the process of email list building.

Become a Guest Blogger

If you have been guest posting for quite sometime, you must be aware of how beneficial it can be in terms of getting more traffic and building quality links. Well, you can also use your guest posts to increase the number of your subscribers. The idea is to simply add an invitation at the end of your blog post requesting readers to join your subscriber’s list.

Sign Up for a List Building Program

In your search to increase the number of your email subscribers, you’ll come across a wide range of list building programs. Don’t just sign up for any software program or plugin. Before you make the final choice, read the customer feedback and reviews to ensure you pick the best.

I also want to tell you guys about a brand new list building plugin for WordPress called ‘List Eruption’.  Today is launch day, so we are currently offering a 7 day exclusive discount on this plugin.   It has been proven to grow your list by over 257%.

Learn more and take advantage of the List Eruption Launch!

Give Away Freebies

Giving away something valuable for free can immediately grow your list of email subscribers. Create an guest blogging ebook or offer a teleclass for free and get people to sign up for the same. Distributing free items like these can attract a lot of people to join your subscriber’s list and elongate your email list. Just make sure you are offering something of really unique value.

 

Submit to Article Directories

Create a list of authority article directories where you can submit your articles. Most of the article submission sites allow writers to include 2-3 links in the bio section or the author resource box. In this section, you can simply add a link to your email list building page.

 

Sign Up for Google Adsense

Another key strategy for getting more email subscribers is to run a Google Adsense campaign. Google will charge you a fee on a pay-per-click basis. Create a good banner ad for this campaign from where you’ll send people to your list building page. Make sure you have created an engaging list building landing page to capture more and more subscribers.

Mark Thompson

Mark is the creator of the SEO Blog, StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter

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Official Launch: Free 10 Week Internet Marketing Course [Sign-Up]

Sep 14, 2010   //   by Mark Thompson   //   SEO Blog  //  4 Comments

I wanted to tell the SEM Group blog readers about a free marketing training course that I am launching today that offers beginner and advanced Internet Marketers the most up-to-date tips and tactics to assist you with your marketing strategy.  This course was designed to cover all of the different ways that you can drive traffic, build brand awareness and generate revenue via the web.

Each week you will receive a new module of the course that focuses on one area of Internet Marketing.  Within each module, I cover the fundamentals, concepts and tools you can use to help with each particular area of the course.  Normally a course like this sells for $100s of dollars, but I want to give this to you guys for free!

==> Free Course Sign-Up


What’s Included in the Course

  • Week 1 – Strategy: Understanding Your Goals and Setting Expectations
  • Week 2 – Market Research & Analysis: Know Your Target Market Before Spending Marketing Dollars
  • Week 3 – Paid Search: Using Pay-Per-Click Strategies to Drive Relevant Traffic that Converts
  • Week 4 – Search Engine Optimization: How to Gain Free Exposure and Traffic Through SEO
  • Week 5 – Content Creation: Creating Compelling, Valuable, and Viral Content
  • Week 6 – Link Building: How to Find Quality Link Building Opportunities
  • Week 7 – Local Search: Capturing Localized Traffic to Your Website
  • Week 8 – Social Media: Build Your Brand, Drive Traffic and Form Relationships Using Social Media
  • Week 9 – Making Money: How to Monetize for Your Website or Blog
  • Week 10 – Website Analytics/Testing: Understanding Your Audience and Increase Conversions Using Web Analytics
  • Bonus – Tools of the Trade: The Internet Marketers Toolbox

On top of this awesome FREE course, I have a few added bonuses to give away.   So make sure you sign-up and get access to all of this great content!  I am looking forward to having you guys sign-up and get your feedback on the course.

==> Free Course Sign-Up

Mark Thompson

Mark is the creator of the SEO Blog, StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter

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6 Shocking Truths About Internet Marketing

Aug 6, 2010   //   by Mark Thompson   //   internet marketing, SEO, SEO Blog  //  26 Comments

This is a guest post from Mark Thompson. It is part of The “Bad Ass” SEO Guest Blogging Contest.

Expectations, Expectations, Expectations…I just can’t say it enough.  No matter how many times I try to provide realistic expectations to my clients or myself for that matter, I need to keep reinforcing those expectations.  For anyone who is managing Internet Marketing clients or is working on trying to market their website via the web, it is imperative that expectations are discussed on a regular basis.  Everything from expected goals/objectives, traffic growth, roles and responsibilities (client & agency), marketing budget, communication frequency…the list goes on.

So the following list is not meant to be a scare tactic to anyone, but I will say this, if you are able to communicate these crucial truths to your client/company, you will be trusted, respected, and be able to maintain your strategy for the long haul.

1.  Internet Marketing is Not a Silver Bullet

So many people, especially smaller business owners are under the impression that Internet Marketing is a silver bullet to increased traffic, viability, and sales.  There seems to be something about Internet Marketing that because its a new form of marketing and there is a lot of BUZZ words surrounding it, that is must be a magical source to sales.  Unfortunately that is not the case.  Yes, Internet Marketing is probably the best form of advertising you can do (little bias), has the best ROI if done properly, and can yield some outstanding results, however there are no guarantees.

2.  It Takes Two to Tango

I know many clients feel that because they don’t understand Internet Marketing that they can’t help or think they can hire an agency and they are completely hands-off. Yes, to some degree that is true, but to see the BEST results, you need both parties involved.

Here is Why:

  • Content Development: In order to create really valuable content, it really needs to come from someone within the company that has the knowledge and expertise.  If you are looking to outsource the content creation, I would strongly recommend finding someone in the industry that is an expert.  This will prove to be a big part in creating content that is not just the same re-written stuff that everybody does.  It will make your blog/site stand out!
  • Link Acquisition: The agency should definitely be the driving force behind the link building strategy, however with the help of the client you may be able to gain some high value links just by reaching out to their partners, organizations, and groups that they are affiliated with.
  • Off-Line Engagements: Yes, off-line marketing is still a great way to build your brand and credibility, so having the client attend conferences, local meetups, and other events can in-turn help your online strategy.  A plus would be if they are able to speak or sponsor certain industry events.
  • Specials/Offers: As an agency, they can provide suggestions and examples of specials/offers that they feel would entice more people to take action.  However, the client needs to have some input since ultimately it is there business.  Gaining some feedback on what has worked in the past, their margins on their products/services, and what are their “bread and butter” products/services will help to create a well crafted offer.
  • Industry News: Let’s face it, even if a client hires an agency to help with their marketing, the agency is not necessarily going to be keeping up with the industry on a daily basis.  Hopefully the client is already doing that, so it should be their responsibility to let the agency know of any upcoming events, industry news/buzz, or anything that could affect their marketing strategy.

3.  Your Company Has to Buy Into It

So this has happened a few times from my experiences.  Where you start working with a marketing department on an Internet Marketing strategy, then the CEO of the company comes in and is wondering what this charge is for 3rd party internet marketing services.  Not to stereotype older CEOs, but they are typically fans of “old school marketing”, so when they find out they are spending thousands of dollars on a Facebook Campaign, they freak out because its out of their comfort zone.
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Mark Thompson

Mark is the creator of the SEO Blog, StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter

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The Most Effective Approach to Contacting Link Partners for Authoritative Links

Jan 31, 2010   //   by Mark Thompson   //   link building, SEO, SEO Blog  //  32 Comments

There are hundreds, if not thousands of different ways you can acquire links. Every link buildling tactic comes with pros and cons. I have found that the most effective way to build links is by taking the time to build relationships with experts in your industry, than to just dropping a link in a directory or forum. I understand this is a time intensive process and it requires a lot more work, but the end result are highly relevant, authoritative links. Below is a step by step process to effectively approach potential link partners.

Follow this 4 step process:

1. Make a Potential Link Partner List

If you read industry blogs, than you probably have a pretty good idea who the major influencers are in the industry. Start by generating a list of potential experts/bloggers you would like to contact. Take note of their blog (if they have one), what sites they contribute to, and any social media sites they engage in.

2. Start Following Them

Before you even begin contacting anyone, start following them. If they are on Twitter, start following them. Pay attention to what they tweet about, who they tweet about, who they are tweeting with, and pay attention to their style/personality.

If they manage or contribute to a blog, sign up for their RSS feed and being reading recent and upcoming posts. Start to understand their style of writing, how often they blog, and what topics they cover.

If they use social bookmarking sites like StumbleUpon, Digg, Reddit, start following their bookmarks. See what type of sites interest them. Find out if they have other types of passions besides just the industry you are in. You may be able to connect with someone on a deeper level (similar intersts, location, background, experience).

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Mark Thompson

Mark is the creator of the SEO Blog, StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter

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