Understanding Keyword Research Tools: SEO vs. PPC

Keyword research is one of the first things new Internet marketers learn. Understanding what people are looking for online, and how they are searching for it, is the critical step that allows everything else to fall into place. Many keyword tools list several pieces of valuable information, including the amount of searches per month, competition level and advertising rate. This data is fairly straightforward, but not all of it is meant to be used for SEO keyword research. Knowing the difference between SEO and PPC keywords will help you become more visible than ever on the results page and drive the right kind of traffic to your blog or business. The Difference Between SEO and PPC The results of search engine optimization and pay-per-click advertising campaigns generally appear in the same place: search engine pages. Users enter a certain string of keywords, and then a mix of optimized and paid websites appear. That, however, is where the similarities end. Search engine optimization takes months or even years to build up to a competitive level. Pay-per-click advertisements can bring in instantaneous traffic on even the most high-demand keywords, but it costs a certain amount for every click delivered, and there’s no guarantee that those visitors will convert into sales. SEO Keyword Research SEO is all about visibility and luring people in with the same limited real estate as everyone else....

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