11 Guidelines for Improved Website Usability

What good is a website if visitors have trouble using it? An unusable website can kill your online presence and cost you customers. Here are 11 tips for improving the usability of your site. Use easy-to-understand navigation—I have a simple rule when it comes to web design: Don’t make site visitors think. Your navigation should clearly describe the pages so visitors can find what they’re looking for easily. Place navigation along the top or left— Web users are creatures of habit. They’ve come to expect to use the internet in a certain way. One of the things they’ve come to expect is that your site navigation will be placed either along the top of the page or down the left-hand side. Don’t change this up, as you’ll confuse them and cause them to abandon your site. Have a benefit-driven headline on each page—The headline is usually the first thing a new visitor sees when landing on your website. Each page needs to have a benefit-driven headline that hooks the reader and forces him to keep reading. It needs to let the reader know what’s in it for him, and it should also encapsulate the main message of the page. Ditch the huge banners—There’s a new trend in web design where websites have these huge banners along the top of the page. The banner takes up almost all of the...

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