Pete Wise

Funny Friday: 3 Reasons Guest Blogging is Awesome for SEO

No matter how hard you try to avoid it, if you want to do SEO, you’ll eventually have to come face to face with the fact that content is necessary. One of the best ways to build links to your site is through guest blogging; which is a simple process. You write an article that is published on another blog for free; the payment you receive in return for writing the article is a link back to your site. Usually, you want to create some context for the link by writing about a related topic, which can be tedious and in all honesty, boring. Today, right now, I’ve decided something monumental; screw that noise, I’m going to write about why sometimes, if you choose to throw caution to the wind, guest blogging kicks ass. My attempt here is to create a satire about guest blogging, but believe me that there is some useful information within the allegory. Please, do me a favor and share this; it’s on you, dear readers, to prove that an article like this can indeed do well! Plus, sometimes we all get so caught up in the SERP chase that we forget to slow down and have a bit of fun. Hopefully you can learn a bit of something, and have a laugh this Friday, courtesy of me and SEM-Group!   Reason 1: Artistic License...

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Dear SEO Professionals, Please Stop Complaining

Around the start of the New Year I wrote an article detailing my new years’ resolutions as an Internet marketer. One of the resolutions was to read more, to dive ever farther into our industry to learn all of the secrets I could. What I found instead was a lot of disgruntled SEO’s about all of the changes with Google. Google Personal Search, the Https cloaking, and the absolutely Genius “Don’t be Evil” plugin are making huge waves across the SEO world. Https Cloaking of Google Analytics: Around October 2011, Google implemented a protocol to hide keyword and traffic...

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SEO Tutorial: How to Optimize a Magento Site

Part of our jobs as marketers of the new age is to understand and learn the popular platforms of the internet. You will be hard pressed to find a professional Search Engine Optimizer that isn’t familiar with Drupal, WordPress, Joomla, and simple table HTML websites. We preach about how to edit the background of your Twitter homepage for better branding and to include keywords on your Facebook fan page by renaming your images. The new platform that I have been seeing more frequently is Magento. My responsibility as a freelancer is to understand the system, and utilize it to maximize its value. Here, you will find, not only where and how to optimize your Magento Client’s website, but how you can actually automate portions of it to save some time. What is Magento? For those unaware, Magento is the fastest growing e-commerce platform on the internet. Don’t be alarmed if you have yet to encounter it, because it is just new in comparison to WordPress or other CMS systems. Magento is Cross-Platform, written in PHP, that calls a series of SQL tables to fill the site. It is completely open-source, and much like WordPress there are a ton of extensions to customize any themes you desire. Magento has a back end content management system, very similar to WordPress, but it is so much more robust. To truly optimize a...

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