Ruben

The Basics of Behavioral Targeting for Website Optimization

Ever been in situation where you shopped online and were presented with an item of something you need? You’re first inclination might be to drop it in your cart since you’ll be using it along with the rest of your items. These affords you the convenience of not having to dig through a massive site to find it on your own, while the retailer picks up a sale they might not have made otherwise. This situation is the result of behavioral targeting and is frequently used by businesses you want to optimize their website for the customer. (Courtesy of Flickr User: StockMonkeys.com) The Definition of Behavioral Targeting What is behavioral targeting exactly? It’s a set of techniques that are utilized by advertising networks, online publishers, and content providers to display relevant and targeted information to their site visitors. When a user first visits a website that uses behavioral targeting technologies, information such as the pages they visit, the time they spend on each page, and the links they click on are recorded. Also of note are the user’s interactions with others online and how they respond to content. Based on this data, a user profile is then generated.   Behavioral Targeting in Action   Behavioral targeting is most commonly used on eCommerce websites and online retailers for product recommendations. Blogs also employ this optimization strategy in the form of...

Read More

Multivariate Testing for Better Results With Your Online Business

Operating a business over the Internet is no different than running a mortar and stone shop. The process entails a utmost customer satisfaction by delivering services or products that appeal most to their specific preferences.  The most successful entrepreneurs are then spawned by the methods that involve constant solicitation of consumer feedback and suggestions. After all, it is the buyers that liquefy the flow of profits towards the biz. In an online setting, surveillance of the buyers’ inkling can take place through forums, digital questionnaires and e-mailing services. While these are usually effective, they can have major lapses – only visitors with enough time to spare in formulating messages for the company can participate in the discussions. Plus, there is not guarantee on the objectivity of the reviews submitted. For all you know, some of the items in the site may have been written by the competition to mislead proprietors. This is an unruly ploy, but it does exist in the World Wide Web. Fortunately, there’s a better alternative in studying the purchasing motivation and partiality of the consumers: multivariate testing.   Snippet of Information About Multivariate Testing   Multivariate testing is an experiment conducted by marketing experts to assess how certain website components are performing in terms of traffic and conversion. In essence, it mimics the process of holding out two equivalent products and asking the consumers which...

Read More

AB Testing: The Best Method to Forecast Success of Online Business

Online entrepreneurs need to obtain several tools that can help their businesses thrive in the World Wide Web and ensure a good return of investment. AB testing is one of the most effective devices that can help businessmen gauge the soundness of their marketing strategy. As a result, they can maximize their income and avoid possible pitfalls along the way. (Courtesy of Mil8) Programs that can Rev up AB Testing Prior to the test, it is imperative for the proprietors to determine which aspects of the site need to be tested. This may include the viability of one product to outsell the competition, or the feasibility of the targeted sales for a certain period. The setting of the test should then be adjusted accordingly to ensure that the calculated results will be precise and accurate. There’s a plethora of testing programs available for this purpose. Visual Website Optimizer is one of the most recommended tools tailored for AB testing. It comes with numerous features that are easy to use. It also promises quick testing results. Alternatively, savvy online entrepreneurs who opt to stick with HTML and Javascript may find Google’s web optimizing tool more practical. Other options include Test & target, SiteSpect and Vertser, which are currently the top notch programs. They are guaranteed by experts to be user-friendly and expedient. It has to be noted, though, that each...

Read More
SEMrush

AFFILIATE DISCLOSURE

The site is partially supported by affiliate links which may earn us a small commission. Affiliate links will only ever be to products we highly recommend and trust.
SEMrush

Pin It on Pinterest