SEO: Art, Science and Luck

This is a guest post from Shannon Evans. It is part of The 2nd annual “Bad Ass” SEO Guest Blogging Contest. Being in the SEO business now for a couple of years, I have read many articles on SEO. Countless posts discuss how SEO is both an art and science. I agree on both these points, however I also think a little bit of luck also goes into the mix. Science Even though no one but a few people at Google (cough Matt Cutts cough) know exactly what the SERPs are going to generate, we can do enough experiments to figure out a few things. We know how to search relevant keywords, links from high ranking sites give us juice and what worked last month may or may not work this month. We may not have white coats and work in a lab, but SEO specialists are scientists of the Internet. We do experiments constantly and try to get our sites on the coveted first page of Google. Keeping strict records of all link building efforts and analyzing all of the data you keep is a must in the SEO industry. Are certain keywords not preforming like they used to? Did you do something different? If not, you need to move your strategy in a new direction. In the SEO world Excel and other tools are your best friend....

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