Stuart

Emerging Trends in SEO: What 2013 Has in Store for Us

We’re just wrapping up the 2nd month of this year and, already, we’re seeing the rise and fall of many trends on the World Wide Web. No, it’s not the Harlem Shake that’s gotten everyone on craze mode. I’m talking about the onslaught of new trends in SEO that are both promising and terrifying. Promising because they’ll surely bring down unsuspecting spammers, and terrifying because what if those “unsuspecting” people include us? What if the trends we so look forward to slap us right in the face and boot our sites to the lowest position on the SERPs? Scared yet? Don’t be! Worst-case scenario is you will get booted. However, you still have a second chance at redeeming yourself and your website. But in the first place, what “fads” will take root in our industry this year? MOBILE SEARCH It’s hard to find people these days who don’t have a smartphone. Whether it’s iOS, Android, or even Windows Mobile, smartphone users are definitely now a huge part of the Internet browsing audience. On top of that, Web searches through mobile devices are garnering attention, especially as the numbers go up and higher each month. It won’t be long before websites clamour for updated strategies to make their pages more appealing to the mobile-using industry. LINK BUILDING Hold on to your haunches, this one’s a major surprise! Well, not really. We...

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Google Knowledge Graph: What is it and what are its Functions?

Just this May, Google rolled out a new feature in their search results. Since this is best explained if you can visualise it, here is what you should do: Open up a Web browser Point it to Google Type a name of a person or a place. For this example, let’s just use C. S. Lewis Are the results you generated similar to this image? Now, if you take a look at the far right corner, you would notice that it shows a short biography of C. S. Lewis, a list of his works, and a “People also search for” section. All of these things are what you call a Knowledge Graph. What it is Basically, it is a way for the search engine giant to give you what you are searching for without leaving the page. However, it is important to note that it does not always appear for every query. Right now, it only returns results on things, people, and places that Google knows about. And these include art works, celebrities, cities, films, and geographic locations, to name a few. In short, it is a method devised by Google to enhance the search experience for you, so that you will find the information you want quickly and easily. If you are wondering how it gets its facts, Google has mentioned that it retrieves information from websites such as...

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