It seems that nearly everyday I see more and more of the Twitter accounts I follow becoming basically one force-fed tweet after another. There are numerous programs available that allow users to link to various RSS feeds, schedule tweets and more recently a program to basically allow you to gather a tribe of your friends together to agree to auto-post all of their blogs to your personal twitter account in exchange for their agreement to allow you to do the same.
To see these posts come through my Twitter stream from people I respected in the social media community is to be honest, a bit disheartening. While I know that these services give users the ability to moderate posts before they go out, it’s evident that moderation is the last thing on anyone’s mind. It’s all about the automation, just spit ’em out…1…2…3 and keep going. They have no clue as to what is going through their Twitter account, and that’s not as important to them as the knowledge that their latest blog posts is being spammed out on their friends’ accounts.
The most obvious twitter spam I have noticed from these feeds has been the act of tweeting out a summary of someone’s tweets for that day that have been reformulated into a blog post. These posts are definitely not something anyone would purposely retweet, more for the blog owner to keep a history of their daily tweets, but these type posts are getting retweeted on a daily basis due to the trust these friends have placed in each other to only post quality content within their group. And moreover due to the lack of moderated content that users allow to trickle through their twitter streams.
Basically all of these force-feeding services promise you the world. You’ll have more time for engagement, you’ll easily be present online 24 hours a day, you reap the SEO benefits of numerous tweets of each and every blog post you write, and this will solve all of your problems with finding the time to participate in numerous social media platforms with the added benefits of their cross-posting platform! Sounds wonderful doesn’t it? Well maybe it is wonderful for automating content, but when I know for a fact that a trusted friend is tweeting posts that they have not even read (nor even seen the title of)…for me…well, I am less likely to care what they posted or even take the time to read their feeds.
Using automated content to fill your social media accounts day in and day out basically dehumanizes you and creates a more robotic feed. Force-feeding social media accounts with numerous automatic tweets does nothing but make you irrelevant and land you in the list of spammers that get unfollowed every day by people using services like TheTwitCleaner. Depending on your level of interaction, you’ll either land in the “Bots” category or if you’re lucky, maybe the “Nothing But Links” category; but even then, when the dreaded message shows above your carefully chosen Twitter avatar stating that you are 90% feed driven, chances are that your social media value has dropped tremendously to everyone. So any anticipated SEO benefits are greatly outweighed by your diminishing list of formerly interested followers.
So how can you turn it around? How can you get back to the non-spamming unique and interesting individual you used to be on Twitter? Get started by following these three simple steps:
Curate Quality Content
Your twitter account should be a reflection of YOU! You should never feel the need to retweet every post a friend writes. You should never tweet every article from every news site you like. You should never tweet anything that doesn’t reflect your high quality standards. Only tweet about articles you read that are interesting to you, articles that define who you are, what you like and dislike, or that inform the community about something you feel is important enough to be shared.
While it’s acceptable to schedule a few tweets occasionally, never ever allow your Twitter account to become basically an RSS feed of numerous blogs. If we want a news site’s feed, we know how to follow them. What most people want to see in your Twitter stream is the best content you read that day, and some personality…not every single article from every single news site or blog available.
Create Quality Content
Some users blog, others take photos, others post opinions or outrage about a current event…everyone can create something to add to their Twitter stream that lets people know they are real. Something that engages your followers and creates a unique user experience and not to mention a community of people that share your common interests. More importantly, you create a community of people that see you, once again….. as relevant.
PS. In the immortal words of the band Styx:
“Domo Arigato, Mr. Roboto,
(Please thank you)
The problem’s plain to see,
Too much technology,
Machines to save our lives,
The time has come at last, (Secret secret, I’ve got a secret)
To throw away this mask, (Secret secret, I’ve got a secret)
Now everyone can see, (Secret secret, I’ve got a secret)
My true identity”