Zeke Camusio

Amazing Marketing Idea For The Holidays!

I recommended this idea to a client of mine and she made a killing! It’s a marketing idea that’s great throughout the year and is perfect for around the holidays. As you already know, getting business from your existing clients is a lot more effective than getting new clients. One of the best ways of capitalizing on your existing clients is by asking for referrals. Around the holidays your clients will be catching up with family and friends, and also meeting new people at holiday parties and gatherings. It’s a great time for referrals but ASKING would only spoil the holiday cheer. GIVE them something instead. Here’s a very clever way to ask for referrals without having to ask. This is how it works. Give your current clients gift cards. Not the kind you buy for a store like Best Buy, but rather a gift card that can be used to pay for your own company’s services. – Make sure you’re giving something with real value (i.e. $200, one month free, etc.) – Make sure that it’s something free and not a free upgrade. – Using a dollar amount is much better than offering a discount percentage- $200 has real value; 50% off the first month doesn’t have as much value. Spend some money to get nice gift cards; a piece of paper with a dollar amount on it...

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What SEX Can Teach You About Marketing

Believe it or not, there’s a lot that we can learn from sex and apply it to marketing. You Need to Warm Them Up First You wouldn’t approach a complete stranger with this opening line, “hi, how are you? Do you want to have sex?” In business, however, this is what a lot of companies do. “Thank you for subscribing to my newsletter, now read all my specials” or “Welcome to our website. Buy Now!” Take the time to build trust. Show people how you’ve helped others just like them. Show them testimonials, case studies and a list of your current clients. Ask for their contact information and give them something of value. They’re going to buy whenever they’re ready. For now, show them that you’re trustworthy. It’s About Quality, Not Quantity Some companies take a quantitative approach to marketing. When sales are down, they do MORE of what they’re doing instead of doing it BETTER. If what you’re doing isn’t working, doing more of it isn’t likely to fix the problem. Pay Attention Great lovers and smart business owners do one thing very well: they ask their lovers/customers questions. “Is this what you want?”, “how can I do it better?” Do you talk to your customers? Do you ask them why they decided to go with you instead of your competition? Do you ask those people who did...

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9 Weird Psychological Tricks to Get Customers to Take Action

Great marketers are also great observers of human behavior. They pay attention to their own behaviors and figure out what it is that gets them to buy or make decisions. It’s something that business schools just don’t teach. This is what gives the best marketers in the world the edge that everyone else just dreams about. These are the 9 weird psychological tricks they know. Contrast Have you ever bought something because the original price was $100, but was now just $50. This is because everything is either a great deal or an awful deal based on what you compare it with. What this means to you? You should have a bad offer on your website. Yes, I’m serious! Every time we’ve tested it, it has proven true. It makes your main offer look great. One of our clients was selling 4 bottles of his product at $89. We added an option to the site for 1 bottle at $75. His sales (for the 4-bottle package) increased by about 60%. Decoy offers make “the real offer” look very, very good. Consistency In his book “Influence: The Psychology of Persuasion”, Robert Cialdini talks about an experiment he did. Group A was asked to put a huge sign in their yards that said “Drive slow; kids playing”. Most of the people in Group A said no. Group B was asked to...

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