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If you read Internet marketing and SEO blogs on a regular basis, you undoubtedly come across posts about free SEO tools quite often.  While there are a lot of great free tools on the Internet for SEOs, I have recently noticed that almost all of these posts profile the same core set of free tools (such as SEO for Firefox).  Since you most likely already use the most popular free SEO tools, I want to look at five SEO tools today that are very useful, but simply don’t get as much attention as they deserve:

Google Insights Bookmarklet: While Google Insights can provide very valuable keyword information, you can waste a lot of time switching from one window to another window in order to use Google Insights.  To eliminate the need toswitch browser windows , add the Google Insights Bookmarklet to your browser, and anytime you are browsing one of the major search engines (Google, Yahoo or Live), you can instantly access the Insights data for the keyword you were searching with a single click of the bookmarklet.

Social Media Metrics Greasemonkey Plugin for Google Analytics: I know I’m not alone when I say that Google Analytics is one of my favorite analytics packages.  Although it’s not perfect, this package can provide you with a significant amount of very useful information.  In addition to the information that is already provided, you can increase the data you have at your fingertips by installing the Social Media Metrics Greasemonkey Plugin.  As you can see from the screenshot above, this plugin not only adds data for content from all of the major social media websites, but it also adds Yahoo’s backlink data directly for you to see.

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Getting Google’s view of your website and diagnosing potential problem areas

I have personally been using Google webmaster tools for only a couple of years now, however I could not imagine my life/career as an SEO professional without it now. For those of you who don’t currently use Google webmaster tools you should start right away. You can go here www.google.com/webmasters/tools and simply sign in with your Google account.

What is Google webmaster tools?

Google Webmaster tools is a very powerful tool that was created by Google a few years ago in response to popular demand of many webmasters wanting a better way to become more “Google Friendly”. Google webmaster tools can help you get a great deal of feedback from Google regarding how Google robots view and index your site as well as assisting you in diagnosing potential problem areas in your site.
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Tip 1: Avoid Bad Coding

Make sure that your code validates and is W3C Compliant. Search engine spiders crawl your site and analyze the code. The idea is to ensure that html is neat, clean and error free so that search engine spiders can easily index every page of your website. Also, using CSS (cascading style sheets) to define look and feel rather than tables and font tags helps remove code that is unnecessary. Validation errors and excessive code can lead to only part of your site getting indexed by the search engine spiders, and ultimately this can result in sub-par search engine rankings. (more…)