No doubt there are many different answers to this question. Some people like myself, tweak content on a daily basis. Others have never optimized a single page on their website. Ultimately, the decision of when to take time to optimize your content is up to you, but there are situations when you should take time to optimize your online presence.
Image Source – Mashable
During a Redesign
Let’s be honest, the main purpose of most website redesigns is to optimize their performance. A true redesign is built from the ground up. There is absolutely no better time to ensure that your website is configured to attract maximum interest from readers than when it’s being reimagined. You can build SEO and speed optimizations right into your new design. You’ll have a better looking, faster and more productive website when you’re finished.
When Adding Content for All Pages
Adding fresh content that will appear on all the pages of your website is also a great time to optimize your content. First of all, make sure that the content you are adding is optimized. It’s going to be appearing on every page of your site. If it’s well optimized, every page will benefit.
This is also a good time to tweak individual pages. You’ll be visiting every page on your website to make sure your new content is properly integrated. As you click through your content, keep an eye out for ways to optimize each page.
When Circumstances Change
There are any number of reasons why the circumstances of your situation may change. Sometimes they’re personal reasons. Other times their professional. It might be an opportune time to make some adjustments to your website, especially if the circumstances necessitate a change or update to your website.
When it’s been a While
If you’re reading this and thinking “I haven’t optimized my site in months”, that would mean now is a good time to get to work. If your website and your business are running smoothly, you may not think you need to optimize your site. After all, it doing well and so are you.
Remember that a website that is doing well is a website that is often updated. Make a point to go back and revisit your optimization strategy on a regular basis. Even if it’s just a routine checkup to make sure things are functioning properly. Your website will thank you.
Modern technologies have made email newsletters a vital part of every organization’s marketing plan. Email marketing is not a new approach but it still is plausibly the top channel for online sales due to its low cost, high return on investment and easy implementation.
Effective email marketing can help you to drive and maintain your customer engagement, foster market research and track metrics for optimization. However, you should be very careful when you make your first step in email marketing. Even minor negligence can result in your email newsletter getting filtered as spam or junk mail. Sometimes the best way to learn what is right is to consider what not to do. In that spirit, we shall now discuss the 4 simple mistakes that occur in email newsletters and marketing and the ways to avoid them.
Not prioritizing email list building: Building an email list in a proper way should be your first priority. Nowadays people are barraged with opt-in forms and therefore they hesitate to give their email addresses to others. You have to be proactive while building your email list. You can use drop boxes or sign-up sheets in retail outlets to sign up for emails, gather names at trade shows, conferences and meetings or run a contest for prizes/giveaways.
Not segmenting your lists: If you want to create the right impact through your email newsletters, you have to segment your email lists properly. Only through proper segmentation of your email lists, you can ensure that the message that your subscribers read is relevant to their needs and their concerns. Make sure that you deliver timely and relevant email newsletters to your users based on their purchase history data or data provided by them. One last tip for enhancing relevancy in your email newsletter marketing is to segment your subscribers demographically. Sending triggered email newsletters based on user behavior is a strategy that produces fruitful results.
Weak subject lines – Not testing subject lines and email click-throughs: Most marketing professionals are not aware of the fact that a weak subject line can destroy all their email marketing efforts. Your subject line is the first thing that readers will see, and it should be crafted in such a way that it piques their interest and makes them want to read more. To increase your open rates, your subject line should be relevant, specific, engaging and should state the targeted benefit. Ensure that your subject line is crisp and does not exceed 50 characters. Avoid using marketing words such as “free”, “sale”, “save money” etc. These words may make your readers push your email newsletters to the spam folder. Instead, start with words like “Here are…”, “About your…” to win their attention.
Not testing HTML and plain text email templates: So now, you are ready with your email template, right? Your next step should be to decide on the format in which you are going to send your email newsletter – HTML or plain text email template. If you are going to send text-only emails, then it’s just a standard configuration but HTML email templates are much more appealing than plain text email templates.
HTML email newsletters are visual emails that attract the attention of your subscriber more effectively than words. But you can’t come to the conclusion that plain text email newsletters are outdated. Many mobile devices can render only text emails and there are some subscribers who prefer text emails over HTML. Generally, people think hitting the ‘convert HTML to text’ button in your email marketing solution, will do all the work. But this conversion tool pulls the text out of your HTML message and drops it into text module. Plain text email templates need to be formatted and organized differently to lay emphasis on important content.
Now you are all set to work on your first email newsletter. Though it is human to make mistakes, this detailed list will help you avoid some major errors and save your head.
Post Penguin Link Building
In the web landscape, it is no secret that Google is a giant, rolling out updates every other day to its algorithm to establish absolute relevancy of results and an improved user experience. This is acutely focused at making the search engine respond to queries in the desired manner, rendering results with information a user is specifically looking for.
Despite the fact that a Penguin is an adorable creature, when Google Penguin came, it proved to be the worst nightmare for SEO experts and website owners since rankings of countless websites fell like soldiers losing in a battlefield.
The release of Google Penguin was announced on 24th April, 2012 and to the great disappointment of many, caught them by surprise. Sources cited that the underlying reason for releasing this update was the identification of websites who were violating Google’s Webmaster Guidelines by incorporating black hat SEO techniques like cloaking, link schemes, keyword stuffing, duplicate content and others.
Mercilessly retaliating against the spammy websites, link building is one aspect that attracted a lot of limelight in the post Penguin era. For website owners who have been working for years on link-building, the algorithm update came as a shock as they saw all their efforts going down the drain. The update implied that link building has gotten more technical than ever before and only the more skilled ones will now be able to survive.
A fallacious believe around which the Search Engine Optimization strategies were structured till now was that links are just a viable means to bring more traffic to the website but do not have the potential to actually hurt your website rankings. Nothing can be farther from the truth as the secret is out. The way links are incorporated in a website can now have an influential role to play in the post Penguin age.
The update has been exceptionally successful in knocking down spam sites, but if you are one of those who have made use of black hat SEO techniques to land among the top search engine results, Google is going to hit you hard. To avoid it, it is time to whiten the hat and rebuild your SEO strategy. After all, it is never too late to repent.
While a lot has been said and done when it comes to post Penguin link building, some fool-proof tips to not only secure improvements in your rankings, but also to survive the Penguin update successfully are outlined below.
1. Get Social to Spell Success
We are living in the social media age and if you are wondering how social media and link building are associated, read on.
Whenever you post fresh content on your blog or website, make sure you share it on all of your social media pages. This should be done like a reflex. A lot of websites failed badly despite regular posts on their blogs. Why? Because they were not sharing them over Facebook, Google + or Twitter. What is the point of boasting about so-so number of fans and followers if you are not showing them your content?
This helps you create a win-win situation where all you have to do is to make social media spread your content virally, well beyond the premises of your fan base and voila! you get likes, +1’s and retweets. What is there to lose? Zilch!
2. Inner-Page Linking
A mistake a lot of SEO experts and website owners make is that they always link to their homepage. While it cannot be denied that homepage is the most important page of any website, Google is going to raise an eyebrow if it finds all of the backlinks pointing to your homepage. Internal linking is very important because that is where the real content is believed to be. It does not make any sense to Googlebot that none of the links are pointing to the content on the inner pages of the website where blog posts, videos and guides are available.
Take time to improve your website’s internal structure and make sure that the right keywords are directing the users to the right web pages. The following is an example of a website SEOMOZ that uses different mediums to provide links to its internal web pages.
3. Diversify Your Anchor Texts
It is time you get a break from the traditional SEO practices because another element Google Penguin plans to address is on-site and off-site over-optimization. Just imagine how annoying Google can get when it feels that you are forcing it to rank you for a specific keyword such as ‘cheap cars for sale.’ Google will find it highly suspicious that all of your link partners are using the exact key phrase to link to you, which not only happens to be pasted over your title bar but homepage as well.
If people choose to link to you naturally, they are most likely to be using different anchor texts to do so. This way you will achieve linking organically, which will eventually get the wheels going in the right direction. Don’t forget, diversity is the key.
4. Quality over Quantity
Google is going to penalize you if it finds that you have a large number of backlinks from sites that are untrustworthy. It is imperative to understand that one quality link from a blog is better than 30 from unreliable sources. Go for quality because even if it is going to be a small number, it is going to work for you. Of course, you do not want to go to sleep every night wondering if you are next on Penguin’s hit list.
5. Charm with Link-Worthy Content
Last but not the least; you have to stay focused at producing content that others find link-worthy. Stuff that fails to engage readers is not going to get you anywhere. This is because bad user experience is synonymous to low Google rankings. Give your readers something that encourages them to stay with you or even come back again. Content is, and will always be, king.
With the tips above, we hope that you will be able to take your website’s link building in the post Penguin period a step ahead. With the rules of the game changed, link building is no rocket science, but when done appropriately, it can and will work wonders for you.
An article was prepared by SEM Company Promodo.
What are Google Rich Snippets?
Google Rich Snippets are nothing but the additional lines of information that appear next to the Google search results. They are designed to provide quick information to users regarding what’s on the page and why it’s relevant to their query. These snippets encompass star ratings for the web page and other detailed information related to the query. Generally, you can find Google Rich Snippets in websites of restaurants, music, people, events, videos, recipes, products and businesses. Having a 5-star rating in your Google Rich Snippet encourages Internet users to click on your listing. This is the reason why Google Rich Snippets are considered to be the perfect addition to your online marketing strategies.
Now that we have seen the advantages of using Google Rich Snippets, let us move to the next step of creating and customizing Google Rich Snippets with Schema.org Microdata.
Defining Metaboxes: A metabox helps you to add content or scripts to any part of the website.First of all, to qualify for Google Rich Snippets, you have to define metaboxes. You don’t have to provide all the properties included in the specification, even though each content type has a minimum requirement. There are numerous custom metaboxes available and is indeed a great way to make custom fields friendlier to users.
Marking up your pages with Microdata: The specialty of Google Rich Snippets is its structured, semantic markup that enables Google to understand the content of the web page. So, it’s your duty to markup your content properly to describe the particular type of content on your website. When it comes to marking up your content, there are three types of formats – microformats, Microdata and RDFa. Google has always recommended the Microdata format for rich snippets as it allows search engines to understand your content a lot better and delivers more meaningful search listings for the user’s query. In fact, Microdata has no effect on your search engine rankings but it provides a richer and more useful browsing experience for users.
Use Schema.org vocabulary: All the major search engines like Google, Bing, Yahoo and Yandex have launched Schema.org. Schema.org is a not a language but a Microdata vocabulary, that helps you to create common vocabulary for structured data markup on web pages. As it uses the same vocabulary across all participating search engines, there are fewer chances for confusion over twofold meanings or unsupported jargons. The most vital thing you have to keep in mind is that you can use Schema.org to markup only the visible part of your web pages and not any of the hidden page elements.
Many sites are already experiencing great SEO benefits with rich snippets. With the guidelines provided above, you now know how to customize Google Rich Snippets with Schema.org vocabulary. Using Schema.org and Microdata have positive impacts on your website, as they help improve the user experience and invite more clicks.
Hope everyone had a great Thanksgiving! Just wanted to share a quick announcement about a very special offer we’re running:
Black Friday Special Offer: Guest Blogging Blowout
From Black Friday to Cyber Monday (Nov 23 to 26)
- Only 5 Slots Available
If you’ve been thinking about our guest blogging services or know someone who has a guest blogging need, this is the deal to take.
Our normal rate for guest blogging is $150 per post. But from Black Friday though Cyber Monday, we’re knocking $100. off this rate. The first 5 customers who order at least 10 guest posts will get them for just $50. a piece. I must be loco! This offer will end as soon as the 5 slots are taken, so don’t miss out on a chance to get some great links and awesome exposure!
Thanks for reading, and have a great weekend!
Searching for ways to increase the number of your loyal audience/subscribers and daily earnings for your blog? Well, I continuously get more and more targeted viewers for my blog and keep it at the top of search engine results using the power of YouTube marketing.
As a result, my earnings increased a lot. You may ask me: Isn’t it that YouTube marketing is already an Internet buzzword or one of the most common ways of promoting/advertising various products, services and stuffs like that? Definitely! However, there are other ways of doing things the other way to get the results you want, and this blog post is just all about that.
Dominate a Niche with Long Tail Pro
Using LTP, I was able to dominate a particular niche by. It helped me discover topics for my online YouTube marketing video. What I often do with LTP is enter multiple seed keywords, and soon enough, I find exact match domains with low competition yet profitable keywords.
I use both domain and keywords, and as a consequence, I get more and more subscribers as well as increased page rank for my marketing video. As a more specific example, using exact domain names and long tail keywords is much better than competing with the fiercest (or most competitive) keywords for YouTube videos.
This way, my YouTube video made it to the second page of search engine results within 5 days, that is, I was able to dominate a particular niche about driving traffic to my site. I simply cannot ignore the power of LTP marketing for my YouTube video marketing.
Do Things the Right Way Using Video Marketing
I am now getting more targeted traffic, higher/massive views and a larger number of subscribers with my YouTube marketing video: entitled, Drive Traffic to Your Site by Offering Irresistible Gifts. My Youtube visitors get hooked on watching the video in order to learn more about the offers.
The video is all about driving traffic or unique visitors to blogs through social media sites, guest posting, and a lot more (as you can see later as you continue reading this post). Also, it tells people how to avoid failing Internet marketing by using the step-by-step strategies for increased targeted traffics.
In addition, it mentions about the importance of blog traffic within the first 24to72 hours for visits to be counted as unique ones. As my YouTube viewers keep on watching the video, they are able to understand better what is in store for.
With the YouTube marketing video, I was able to direct my audience to my blog. When they do visit it, I get unique pageviews. They may read the rest of the article or explore more of it. Since their primary objective is to obtain a free copy of the e-book, they are required to subscribe first.
After they sign up, they would receive a message stating that they have to confirm their subscription. When they do confirm their registration, they will have to check their email again for the actual download of the eBook to take place.
This is actually what email marketing is all about, that is, getting long term customers with their email addresses added to my list of contacts where I can then forward them with weekly SEO tips – just as it was promised to them prior to their subscription.
I then visit problogger.net as a guest blogger. It is where I would post something like, ”Build Keyword Density the Right Way.”
This is where I recommend using search engine optimization techniques and adding appropriate keywords for high-quality persuasive copywriting. There I advise the use of naturally sounding keywords for everyone’s copywriting needs.
I gave illustrations such that video marketers would be able to learn the appropriate ways of shortening, lengthening and/or using keyword phrases with the product/service copy that they are describing.
I also added that writers have to write a copy first, go back with the keywords, and place them suitably in the copy itself (which definitely would prove very useful to them). As for my part, I was able to make a copy that really flows naturally and that appeal to a larger number of viewers and search engine sites.
Furthermore, in less than three weeks, I already gained more than 20,000 views. This is because I used referral social media multipliers and emailwire.com, a SEO press release distribution site that provides guaranteed results.
For instance, with the social media freetweettube.com, there is always an influx of tweets for my Youtube marketing channel while with emailwire, my press release about SEOArticleWriteService got the chance to be published and distributed to thousands of journalists, trade magazines, newsrooms, online news sites, major newswires, RSS feeds and major news search engines. With these strategies and tools that I used, you sure can get the results you want to achieve to make your site viral in no time.
My YouTube marketing, as of this writing, proves viral although it has just been uploaded three weeks ago. It has ranked well too considering that the other videos in the ranking were uploaded less than a year or about five years ago. You can also see for yourself that my video is only about 3 minutes compared to the other two: which are approximately 15 minutes and 5 minutes, respectively. My video is a proof of getting your videos viral too. You only have to follow the steps or by visiting the sites that I mentioned above.
Now that you know how to precisely attract more blog traffic via YouTube marketing, it is time to present a summary of the most important lessons in this post. First, the importance of using simultaneously free exact domain with long tail yet profitable keywords for your video for you to earn more.
Second, the use of strategies and tools (such as irresistible gift offers, guest blogs, email marketing, pro-bloggers, social media networks, press releases and a lot more) for you to cash in more money.
Luckily for you, with this post, you sure can turn your viewers into loyal audience/subscribers, powerful pool of online community, or simply, target market for your blog and its updates.
No matter how hard you try to avoid it, if you want to do SEO, you’ll eventually have to come face to face with the fact that content is necessary. One of the best ways to build links to your site is through guest blogging; which is a simple process. You write an article that is published on another blog for free; the payment you receive in return for writing the article is a link back to your site.
Usually, you want to create some context for the link by writing about a related topic, which can be tedious and in all honesty, boring. Today, right now, I’ve decided something monumental; screw that noise, I’m going to write about why sometimes, if you choose to throw caution to the wind, guest blogging kicks ass.
My attempt here is to create a satire about guest blogging, but believe me that there is some useful information within the allegory. Please, do me a favor and share this; it’s on you, dear readers, to prove that an article like this can indeed do well!
Plus, sometimes we all get so caught up in the SERP chase that we forget to slow down and have a bit of fun. Hopefully you can learn a bit of something, and have a laugh this Friday, courtesy of me and SEM-Group!
Reason 1: Artistic License
Look it up if you must, but artistic license means one thing: I can make up whatever I want, call it art, and its 100% ok.
This is a fairly obvious point, because sometimes, you have to write about something that is just so monumentally draining that you have to throw in a couple of curve balls to keep people awake. With that, lets transition to when this principal is generally used, allegory.
In 2007, the mortgage bubble collapsed because the sub-prime mortgage crisis. Basically, many mortgages that had no chance of being paid off were combined with low risk mortgages and sold as a moderate risk investment to people who buy those things. It got to the point where imaginary money was generating imaginary money, which was then used to back more mortgages that couldn’t possibly be paid off.
Eventually, all of this unsustainable spending did what it was apt to do, collapse. In 2008, Pete Wise was elected as supreme emperor-chancellor-minister-king (S-E-C-M-K) of the stock market, saw this impending doom, and was far too busy swimming in pools bursting with imaginary money to do anything about it. When it really started hitting the fan, he was prompted by his S-E-C-M-K computer to do something about it; I was given two options.
1) Help the Situation by implementing a sound fiscal strategy
2) Delete Everything
Sadly, whoever had appointed me to this position didn’t read the fine print of my employment contract, which clearly stated that if ever given the option to delete everything, I have to accept. So, true to form, I deleted everything, immediately headed to 7-11 to get a burrito, and went home to have a nap. That is why the stock market crashed.
That is my artistic interpretation.
See that last bit, in bold and underlined? That makes all of that totally OK, and this is one reason why guest blogging can sometimes rule. You’re welcome politics, that entire recession, is all on me now.
Reason 2: Having Fewer Reasons in the Article than the Title Advertises
When guest blogging, sometimes you find that you decided on a topic to write about before you actually sit down to write it. You basically cover everything you wanted to in a fewer number of points than you originally promised. When this happens, you are left with a couple of options; you can revise the title, or you can forge on ahead and try to find another reason to add to the article to satisfy the title you’ve already chosen. Since this article is a satire of guest blogging in general, I’m sure its clear what I’ve chosen.
The reason that you have to choose a number is pretty simple; list-type articles do quite a bit better on social media than articles of most other kinds. In an effort to drive up social markers for articles, content marketers follow trends. Websites like Cracked.com generate top-X type lists almost exclusively, and get thousands of Facebook likes within a day. If you don’t believe me, here a screenshot of an article published TODAY, by a writer on their site.
Content Marketers dream of creating that sort of buzz, and rarely, such as the case of Larry Kim ruining the Facebook IPO, it happens. Far more often, we do our best to scrape every Like, +1, Stumble, and Tweet we can for our clients. We love doing it because SEO is honestly one of the most interesting fields to work in. Sometimes, we have to let loose, and that’s when you get articles just like this one!
Reason 3: Lying About the Number of Points in Sub-Categories, and Bad Grammar
Simple, because I can. Also, this usually happens because you think of something pertinent while writing the article that you want to share. I also know that I’ve switched between first person and third person in this article enough times to make the grammar-sensitive among us cringe. I’m sorry, but this is my party, so deal with it.
Reason 4: Because Unique Content is King
At the end of the day, the bottom line is simple. With every algorithm implementation, it is becoming more and more clear that search engines want to see websites create unique content that engages the reader. Keyword stuffing, cloaking, density, and anchor-text optimization are quickly becoming things of the past.
More and more, it seems to me that SEO needs to emulate the marketing strategies of brick-and-mortar businesses. Penguin more-or-less confirmed this for me, when it became important to have a link profile balanced between branded links and anchor text links. We all saw examples of sites that had over-optimized for a particular term become penalized, and some sites that had built links for those same keywords dropped off the SERPS entirely.
The message is clear, content is what Google wants to see. Far too often over the past 5 years I’ve heard complaints from my clients about how they have an awesome site, with a ton of content that is unique, but are being outranked by more spammy sites. We longed for the days that search engines would punish those that gamed the system and rewarded those that tried to make a website that truly engaged its users.
That day has arrived, and as guest bloggers, we couldn’t be happier. Above all other reasons stated in this article, this is why guest blogging is awesome for SEO. Do what Google wants and create good content, and you will be rewarded!
When you own a blog, a great deal of the content is most likely going to come from you. Occasionally, you might start one and hire people to fill it for you while you run the day to day. Whatever the case, you have to know how to properly edit a guest post to make sure it properly reflects the tone of what you are trying to create.
That isn’t to say your guest blogger isn’t a fantastic writer; they probably are. The problem is formatting, usually. They will have a certain way of writing, and though they might follow by things based on what they see on your blog as far as content, they might miss a couple of steps that are glaringly obvious to you, even if it isn’t to them.
Before we go into the actual guest post proof-reading process, here are a few helpful resources for you to make it easier:
- The cheatsheet to give away to your contributors to make sure their articles are well-formatted;
- Here’s a detailed on creating guest post guidelines for your blog.
In order to make the process of editing this posts more simple, you can try using this easy checklist, or creating one of your own.
Put Together A Welcome Sheet
This has been an endless help to bloggers for years. You simply create a welcome sheet with all relevant information about writing for your site. This includes how you wish them to format, tag and proof read their posts. One way that makes it easy is to copy/paste a post already on the site and write notes to break down each part. This shows them exactly what you want and will reduce your editing work. They will still probably get a thing or two wrong, but that is better than having to reformat each post to your specifications each time. If there is anything on there you want them to steer clear of, such as a certain topic, language or tone, let them know in this sheet.
Check For Copied Content
While we hope the posters we hire will be honest, not all will be. Some are looking for a quick buck and will do anything to get it. This includes copying or barely rewriting other peoples work. There are many programs out there for checking for plagiarism, but the most well know is Copyscape. For just a few cents you can check a post for copied content online. Keep in mind that if they used a credited quote, it will show the source. Google is another fantastic resource for a quick look into potential content problems.
Check The Facts
I can’t tell you how often a blog has been burned because a guest poster, usually not well known, has mistaken a fact. It might not be a lie but a misunderstanding, or an unreliable source. If they are making a claim or offering anything that is based on facts or statistics, or even quotes, double check it before you publish. It isn’t enough to tell people that you didn’t know. You are the blog owner, and so their protection in cases such as this. But you don’t have that luxury, so make sure you are covered. If they are making a claim that seems extreme, hard to believe or controversial, ask them to explain sources and what led to the conclusion so you are prepared in case anyone asks questions.
Decide If You Like It
It is your blog, so you have to enjoy what is being written on it. Especially when you are planning on having the writer back. Be honest with yourself about whether or not you like a post. If you don’t like it, take some time to pick out reasons why. Then, approach the writer with suggestions on how they might change it to better reflect the tone of the site. If you don’t like any of it, ask for a rewrite or just don’t use it.
Check Web Vs Print Writing
Bloggers generally known how to write for the web. This means headers, subheaders, lists and short paragraphs. It is second nature for most writers of the Internet generation to do this. But some aren’t aware and write it like a long essay. A block of text is never good for the web, so check the formatting and do any addition breakdown if you have to.
Be Careful Of Links
Too many links will always equal spam to a reader. Especially for those who have grown up with the web and know how to spot a filler post. Two links per post is usually enough, with a possible link or two in a byline. Make sure they aren’t overdoing it, unless it is a review post that needs to go to specific products.
Watch Out For Licensing
Make sure you pay attention to the licensing when using any image, as some might only be royalty free with credit. Here’s a quick guide into CC-attributed images and how to credit them.
Something that might be useful for you in reviewing posts for your site is using tineye.com or the reverse image search with Google Images. I use it to see if there is already a similar article (or an exact copy of that article) on the web that uses that same image. You can spin text, but it’s much harder to spin an image!
Similarly, it’s a great way to see if someone is submitting a copyright image in a guest post.
This is a simple checklist that will help you enure quality posts every time you hire a guest blogger to cover your site. You can easily create your own to establish a more customized method of checking up on content.