Back in the beginning of SEO marketing, long tail keywords were considered one of the best ways to gain traffic. Over time they have lost their appeal, being replaced by shorter, more popular keywords. However, the internet changes and there is a lot of value to be found in long tail keywords as can be seen in this infographic by HitTail. You just have to know how to make it work for your business.
Understanding Long Tail Keywords.
It’s important to understand what long tail keywords are. Ian Lurie describes the long tail as “Specific, niche search phrases, usually more than 2 words in length, that offer a low competition, low search volume and high searcher intent. “ For example, instead of the keyword ‘shirts’ you might have the phrase ‘dress shirts for church’ which is much more specific and gives you a far greater idea of what the user is actually looking for.
What People are looking for?
You must find the long tail keywords that users are looking for in regards to your business. If you have a business that sells dress shirts, then you want to know what people are searching for related to dress shirts. Suggester is an excellent free tool that will show you exactly what people are looking for in regards to your phrase.
Make the information work for you.
Once you’ve discovered what people are looking for, it’s time to do something with that knowledge. Now this may sound easier said than done, or like it’s going to be more trouble than it’s worth, but it’s not. The conversion rate for long tail keywords is far greater than that of short keywords because it receives a significantly greater amount of traffic as illustrated here on The Moz Blog making it an incredibly valuable tool when used right.
So how do you actually use this to your advantage?
Neil Patel describes exactly how you can focus your efforts on turning the benefits of long tail SEO into profits by focusing not on your page ranking, but on high converting landing pages based on the long tail keywords.
Don’t Abandon Other Methods
Obviously long-tail SEO should not be your main marketing tool, but it is a highly valuable one that can significantly increase your website traffic and ultimately your sales. Some suggest that having a solid SEO strategy in the first place will eventually create long-tail SEO which is true; good SEO should lead to your site getting picked up when someone uses a longer search term.
However, what optimizing for long term SEO does on top of that is create a broader net with each part working on its own to increase your site’s visibility. For example, a really good fisherman is going to go catch a lot of fish with skill and the right bait with just a pole, but a really good fisherman is going to catch a lot more fish if he also adds a fishing net to what he’s already doing.
Using long tail SEO is a great way will help increase your visibility, your traffic, and your sales if you use it right. It was the marketing tool of the past and it’s quickly becoming the tool of the future as well.
Searching for ways to increase the number of your loyal audience/subscribers and daily earnings for your blog? Well, I continuously get more and more targeted viewers for my blog and keep it at the top of search engine results using the power of YouTube marketing.
As a result, my earnings increased a lot. You may ask me: Isn’t it that YouTube marketing is already an Internet buzzword or one of the most common ways of promoting/advertising various products, services and stuffs like that? Definitely! However, there are other ways of doing things the other way to get the results you want, and this blog post is just all about that.
Dominate a Niche with Long Tail Pro
Using LTP, I was able to dominate a particular niche by. It helped me discover topics for my online YouTube marketing video. What I often do with LTP is enter multiple seed keywords, and soon enough, I find exact match domains with low competition yet profitable keywords.
I use both domain and keywords, and as a consequence, I get more and more subscribers as well as increased page rank for my marketing video. As a more specific example, using exact domain names and long tail keywords is much better than competing with the fiercest (or most competitive) keywords for YouTube videos.
This way, my YouTube video made it to the second page of search engine results within 5 days, that is, I was able to dominate a particular niche about driving traffic to my site. I simply cannot ignore the power of LTP marketing for my YouTube video marketing.
Do Things the Right Way Using Video Marketing
I am now getting more targeted traffic, higher/massive views and a larger number of subscribers with my YouTube marketing video: entitled, Drive Traffic to Your Site by Offering Irresistible Gifts. My Youtube visitors get hooked on watching the video in order to learn more about the offers.
The video is all about driving traffic or unique visitors to blogs through social media sites, guest posting, and a lot more (as you can see later as you continue reading this post). Also, it tells people how to avoid failing Internet marketing by using the step-by-step strategies for increased targeted traffics.
In addition, it mentions about the importance of blog traffic within the first 24to72 hours for visits to be counted as unique ones. As my YouTube viewers keep on watching the video, they are able to understand better what is in store for.
With the YouTube marketing video, I was able to direct my audience to my blog. When they do visit it, I get unique pageviews. They may read the rest of the article or explore more of it. Since their primary objective is to obtain a free copy of the e-book, they are required to subscribe first.
After they sign up, they would receive a message stating that they have to confirm their subscription. When they do confirm their registration, they will have to check their email again for the actual download of the eBook to take place.
This is actually what email marketing is all about, that is, getting long term customers with their email addresses added to my list of contacts where I can then forward them with weekly SEO tips – just as it was promised to them prior to their subscription.
I then visit problogger.net as a guest blogger. It is where I would post something like, ”Build Keyword Density the Right Way.”
This is where I recommend using search engine optimization techniques and adding appropriate keywords for high-quality persuasive copywriting. There I advise the use of naturally sounding keywords for everyone’s copywriting needs.
I gave illustrations such that video marketers would be able to learn the appropriate ways of shortening, lengthening and/or using keyword phrases with the product/service copy that they are describing.
I also added that writers have to write a copy first, go back with the keywords, and place them suitably in the copy itself (which definitely would prove very useful to them). As for my part, I was able to make a copy that really flows naturally and that appeal to a larger number of viewers and search engine sites.
Furthermore, in less than three weeks, I already gained more than 20,000 views. This is because I used referral social media multipliers and emailwire.com, a SEO press release distribution site that provides guaranteed results.
For instance, with the social media freetweettube.com, there is always an influx of tweets for my Youtube marketing channel while with emailwire, my press release about SEOArticleWriteService got the chance to be published and distributed to thousands of journalists, trade magazines, newsrooms, online news sites, major newswires, RSS feeds and major news search engines. With these strategies and tools that I used, you sure can get the results you want to achieve to make your site viral in no time.
My YouTube marketing, as of this writing, proves viral although it has just been uploaded three weeks ago. It has ranked well too considering that the other videos in the ranking were uploaded less than a year or about five years ago. You can also see for yourself that my video is only about 3 minutes compared to the other two: which are approximately 15 minutes and 5 minutes, respectively. My video is a proof of getting your videos viral too. You only have to follow the steps or by visiting the sites that I mentioned above.
Now that you know how to precisely attract more blog traffic via YouTube marketing, it is time to present a summary of the most important lessons in this post. First, the importance of using simultaneously free exact domain with long tail yet profitable keywords for your video for you to earn more.
Second, the use of strategies and tools (such as irresistible gift offers, guest blogs, email marketing, pro-bloggers, social media networks, press releases and a lot more) for you to cash in more money.
Luckily for you, with this post, you sure can turn your viewers into loyal audience/subscribers, powerful pool of online community, or simply, target market for your blog and its updates.
The prevailing question among marketing professionals and businessmen right now is how to effectively market their products to their target consumers through the internet. Both Organic SEO and Pay-Per-Click (PPC) give companies the opportunity to advertise their brand and products online. In this article, we will discuss whether SEO, PPC, or a fusion of both will be most appropriate for your business requirements.
Organic Search Engine Optimization (SEO) is basically the practice of improving website traffic through White-hat SEO techniques, which allow your website to figure prominently whenever search engines turn-in the search results made by internet users. Some White-hat SEO techniques include putting more meat on content and placing more quality backlinks on the website. All of these tactics are done without violating the terms of service that the search engine has set.
One of the most popular forms of marketing done on the internet today is called Pay-Per-Click (PPC). It is an advertising model wherein companies pay website owners a specific amount of money for every click that their advertisement gets from internet users who visit the website. Advertisers would craft their own set of keywords that reflect their target market and the products that they offer. Whenever internet users would key-in words similar or related to those keywords, the website and the advertisement would most likely come up in the search results. PPC can also be used to increase traffic for a website.
Advantages and Disadvantages of Both
An inherent advantage of the use of SEO is that it comes at a lesser cost, or even at no costs at all, compared with PPC. Unlike PPC, the success of SEO fully lies on the effective implementation and execution of SEO techniques and methods to improve a website’s visibility. Furthermore, another advantage of SEO is that it becomes more beneficial as time passes. Over time, a website can continue to accumulate quality backlinks. These will have positively affect website visibility significantly and the effect would remain so long as the links are there.
However, the use of SEO also has its own disadvantages. First, it takes time for your website to become visible. A day or two may improve the ranking of a website, but such a short period of time is insufficient to push its ranking to the top spots. There is no guarantee of how long it will take for a website to become really visible to internet users, but it usually takes six months to one year. Second, there is risk in SEO. The internet is a world full of different kinds of SEO practioners and some of them use black-hat and unethical SEO techniques. You never know when they will strike, but these people have the potential to destroy your brand and credibility to consumers.
As for PPC, results and progress come in pretty fast. Rankings improve quickly. It is also pretty easy to start a PPC campaign online. Moreover, the better positions your ad gets from search engine results increases the effectiveness of your marketing campaign. Typically, ads are put on top, the right side, or below the search engine results. In addition to these, another advantage of PPC is that it allows you to focus your campaign on certain regions, countries and regions. Furthermore, PPC gives you the freedom to manage and edit the keywords you have previously set any time.
The most alarming disadvantage of PPC is that it comes at a great cost. Overtime, the costs will begin to pile up and your company may end up spending too much money on PPC. Furthermore, traffic is totally reliant on the money you pour into PPC. Once funding stops, traffic disappears into thin air almost instantly.
A thorough examination of the qualities and advantages and disadvantages of PPC would lead to the conclusion that a mixture of both would be best. Starting with PPC, then slowly switching to Organic SEO would help you maximize the results that you can achieve. Timing is always an important factor in advertising. When you need to send an important message to your consumers, it might be best to use PPC for a short period of time instead of relying completely on the slower Organic SEO. But, complete reliance on PPC may hurt your company’s resources. The use of both advertising methods also allows you to effectively manage and lessen the costs that you will incur without sacrificing the quality of the results.
Overall, internet marketing is an art. It requires crafty manipulation and employment of advertising frameworks such as Organic PPC and SEO to reach your target consumers and maximize the effectiveness of your advertising campaign.
The SEO world is always Google this and Google that, but many websites find that focusing on different search engines is actually more worthwhile. Although Google is quite obviously the most popular search engine and YouTube comes in second, the third place holder, Bing, is not to be ignored. With the recent privacy changes Google made, more and more people are beginning to make the switch. There are varying numbers available and traffic to a website completely depends on the website, but Mashable reported in 2011 that Microsoft’s Bing controls 30% of the U.S. search market. Bing is less competitive, so for some small businesses this search engine is just enough.
If learning more about Bing keyword research is something you’ve been considering, now is the perfect time to dive into the deep end. Bing recently announced that their Webmaster Tools is launching an organic research tool that can offer up to six months of historical data. All the data that will be gathered from this keyword research tool will be focused on SEO, not PPC, and there is no rounding or averaging when it comes to results.
How the Bing Keyword Research Tool Works
If you are familiar with the Google’s keyword research tool, you will find that Bing has many similarities. Below is a step by step guide to help you get started:
Step #1: Sign up for a Windows Live ID
The first thing you need to do is sign up for a Windows Live ID. If you have strictly been using Google for all things SEO, you likely do not have an ID for Bing. Fortuantely, signing up is very easy. Visit the sign up page and then you’re ready to get started. It will then ask you if you have an email address, in which case you just type in whatever address you want to use for your Windows Live ID account. You will then be prompted to fill in information including a password and a security question.
You will then have to verify your email address, and then you will have the option of reading the terms and agreements. If you accept, you simply type out your email address and hit accept. Signing up is as easy as that!
Step #2: Type in your keyword and select the country and/or language you want to be part of your results.
You will have the option to choose the country and the language that you want to be included in your results. You then type in the keyword and will get information that looks like this:
As you can see the interface is clear and quite similar to Google. Many businesses find that the option to choose the country and the language helps provide more meaningful results, and clicking the “history” button will show someone the last 25 search queries performed and give the option of generating them once again.
Step #3: Consider using the “Strict” button for filtered results.
Bing gives you the option of filtering results that are specific to that exact phrase. If this is something you’re interested in, you must click the “strict” button shown above. For example, if I searched for credit card processing without checking the strict button (like I did above), then I am going to get the total query volume number that includes all of the phrases containing the words credit card processing.
Step #4: Hover over the results to see what your average bid and resulting CEPC would have to be if you were going to advertise.
On the left hand side of the screen, Bing provides users with a little box on the left hand side of the screen that changes as you hover over each keyword result. This will tell you how much you would need to bid and what your CPC would have to be if you wanted to advertise for that keyword. Below is a screenshot of this little box when my cursor is hovering over square credit card processing:
This tool uses the terms MainLine to discuss the ads that appear above the organic results and SideBar to talk about an ad that appears on the right side of the results.
The biggest problem with Bing’s keyword research tool is the idea that you can only search one phrase at a time. This isn’t a huge problem for very small companies, but this has many larger corporations frustrated. However, finding a way to make this tool work and help your content rank well on Bing could potentially become important in the near future.
Photo Credit: thelinkbuildingnews.com
I don’t know about you, but I’ve never liked doing keyword research.
Let’s face it: it’s tedious, time-consuming, and overwhelming, and that’s not even the biggest problem.
The core aspect of keyword research that many webmasters get wrong is finding keywords that THEIR readers search for when looking for information about their niche subject.
There’s a huge difference between THINKING you know what your readers are searching for and KNOWING what they are searching for, wouldn’t you say?
The following keyword research method is the easiest way I’ve even found to identify such search terms.
Oh, and did I mention it’s entirely hands-off, apart from setting it up, and entirely free?
Google Site Search
Chances are you have a search box on your site, and it’s most likely used by your readers to look up the kind of information they would expect to find on your site. Also, chances are your search box is powered by Google Site Search.
If you DON’T have a search box, stop right here and install it immediately! There’s nothing more frustrating than being on a site and not being able to find the information you are looking for. Search boxes keep your readers happy and your bounce rate low.
So, now that you definitely have the search box on your blog, have you ever checked what your readers are searching for?
If not, you are missing out on a vital piece of information that could tell you exactly what kind of content your readers want to see on your site.
In other words, TARGETED keywords.
Now let’s get down to business and set up a way for you to tap into this valuable information by tracking it in Google Analytics.
How to Track Site Search in Google Analytics
Setting up this process is very simple.
Note: since the new Google Analytics interface will soon become the default one for everyone, that’s the version I’ll use in the instructions below.
1. From “Profiles” go into “Profile Settings”.
2. Scroll down just a bit till you see”Site Search Settings” and set up the parameters like you see them in the screenshot below:
Note: set “s” as the Query Parameter.
Just in case you are wondering why, “s” stands for “search” and is found in any search URL.
For instance, when I do a search for “web traffic” on my blog, this is what the URL for the search looks like:
4. Click “Apply” and you are all set.
I told you it would be easy, right?
Site Search Results
Depending on how busy your blog is, it might take some time to accumulate any actionable results.
My blog gets about 400 site searches per month, which is plenty enough to determine what kind of content my readers tend to search for.
Here’s where to find these stats in Google Analytics:
And there you have it.
Not only do you know now what content you need to write about, but also what content you might need to make more accessible to your readers, for instance in your sidebar.
Easy, perfectly targeted, hands-free keyword research – check.
It’s been about the month since Google made the switch to SSL search for users signed into their Google accounts. With this change came the loss of receiving keyword data from organic search which now shows in your Google Analytics under Traffic Sources > Sources > Search > Organic as (not provided) keywords.
Initially, Matt Cutts said webmasters would only see (not provided) keywords in single-digit percentages which made it sound like it would be something that would be hardly noticeable. Maybe what Google didn’t factor in was how many people would be staying logged in to their Google accounts thanks to Google+, but regardless of whether it is a single-digit percentage or not, it is noticeable.
After a month, I decided to take a look at my own analytics. Compared to the keyword data you are still getting using an Advanced Segment for (not provided) traffic vs. all visits, it doesn’t look so bad and is as promised, a single digit percentage of 4.59%.
What bothers me is this…
The fact that (not provided) is now my top referring keyword. That’s 1,129 visitors in the last 30 days that I cannot analyze correctly. That’s 1,129 keywords whose bounce rate averages out to 83.97% that I won’t be able to work on.
Is it really about privacy?
Another thing that gets me is that this doesn’t really seem to be about user privacy. For one thing, if I was paying for Google AdWords, I would still get to see the keywords that users searched which led to paid search results. So if I was paying for it, I’d get it.
Then there’s the fact that Google is still logging your search activity. Sure it’s just for your own “personal” web history, but I’m sure whether or not you turn this setting on or off, they are still keeping tabs on your organic searches.
According to the Google’s document on Web History and Privacy…
“Over time, the service may also use additional information about your activity on Google or other information you provide us in order to deliver a more personalized experience.”
To see your web history since you first logged in to your Google account, click on this link when logged in. This is where you can “pause” and remove all web history items if you so choose to.
Of course, if you read further into the Privacy FAQ…
“You can choose to stop storing your web activity in Web History either temporarily or permanently, or remove items, as described in Web History Help. If you remove items, they will be removed from the service and will not be used to improve your search experience. As is common practice in the industry, Google also maintains a separate logs system for auditing purposes and to help us improve the quality of our services for users. For example, we use this information to audit our ads systems, understand which features are most popular to users, improve the quality of our search results, and help us combat vulnerabilities such as denial of service attacks.”
Want see more real not provided numbers in Google Analytics?
The following are additional articles with real Google Analytics numbers related to the (not provided) keyword.
- How Much Data Will Your Site Lose With Google Encrypted Search Default? – Analysis after less than a week of this change going live shows how even .97% can equal the loss of keyword data for 195K searches.
- Quantifying the Impact of Google’s Keyword Referral Data Shutdown – shows a visualization of 60 sites’ analytics data plus SEOmoz’s own missing keyword data.
How has the new SSL search for logged in Google account users affected your Google Analytics? Do you believe privacy is the real motivator? Please share your thoughts on not provided in the comments!
Awhile back I read the Four Hour Work Week. If you haven’t heard about it, it’s written by this guy named Tim Ferris who redefined his life in order to take a series of mini-retirements all year long rather than wait until he’s 60 and sick to enjoy life. He did so by placing himself on income autopilot.
Yes, it sounds way too good and too easy to be true. BUT, I learned a variety of lessons from the book. One of which is the power of the niche. He talks about developing a product designed specifically for a small group of people, then advertising it in various trade magazines.
Of course, he’s not the only person I’ve heard recommend this sort of thing.
But why niche? Well…
- The people who find your product are more likely to want it—Some people are concerned that if they market to an extremely specific niche, then they will cut down their sales possibilities to a small number. And while it’s true that less people out there will probably want your product overall, but we can assume that the people that DO find it will be more likely to want it. In other words, say you sell guitars. If people come to you searching for any old guitar, you may or may not get a sale. After all, what are the odds that you have the exact style and model they are looking for? But what if you marketed yourself as a seller of left handed guitars? They are much harder to come by and if someone is frustrated looking for one, by the time they find you they are more likely to buy. Now let’s take it a step up—what about left handed bass guitars? More niche, more high quality traffic. I’d venture to say your conversions would be higher.
- It’s more reasonable to assume you can hit top search rankings quicker—Say you’re a web designer and you’re looking at targeting that keyword (let’s assume you’ve already hit it locally). The term “web designer” gets about 4,090,000 global searches a month. Wow. Good luck getting on page 1 for that! On the other hand, let’s say you decided your specialty was the restaurant industry. If you build a niche website and hit it with a keyword like “restaurant web designer,” you are looking at closer to 2,900 global searches a month. Not very many, right? But I’d venture to say it would still pay to get the top spot for that keyword—and it would happen much quicker too.
I know what you’re wondering, have I put this to the test personally? No, not exactly. But I am in the process. I recently wrote an ebook directed specifically at new, first-year teachers. The plan was to have it go live this past summer, except I hit a snag. State governments everywhere started slashing the hell out of budgets and suddenly the steady inflow of new teachers shut off. So much for that product.
What I learned in this instance is that not only is finding the right niche important, but timing is almost everything too. So I’m holding onto it for whenever the hiring starts up again. Who knows, I may just go ahead and release it toward the end of this year and see what happens. Maybe I’ll be pleasantly surprised.
So am I writing about something I really don’t know anything about? Nope. Because I have seen example after example of this line of reasoning working out. Car dealer website designers, MMA website designers, Civil War painting salesman, hospital wayfinding designers—you name it. It’s hard to argue with tangible results. So start to create niche sites today!
So my question for you is—what’s your niche?
This is a guest post from Jason Capshaw. It is part of The “Bad Ass” SEO Guest Blogging Contest.
It is tempting to make SEO-related decisions simply based on search data, such as traffic volumes and competition. Yet, there is a far more important factor involved–profitability.
I have seen webmasters rank for ridiculously competitive keywords with tons of traffic, and have it bring very little value to their business. On the other hand, I know webmasters who rank for low-competitive keywords that convert better than their head keywords, and as a result, bring in much more profit.
There are a couple of factors that can cause this phenomenon:
- The site’s product offerings do not match the searchers’ intent
- The site offers good information, but does not brand itself well, so the viewers do not come back when they are ready to purchase
I have found that a large number of searchers type generalized keywords when they are conducting research in the early stages of the buying process. If you can provide that information and facilitate all the buying stages, you will do well with generalized keyword searches.
However, searches that are done in the later stages of the buying process are usually more specific, and these searches will include specific keywords that indicate their intentions, such as “buy,” “discount,” or “price.”
Identifying these keywords in your research and targeting them on your landing pages will help you cherry pick the best traffic from the search engines–traffic that converts well.
The Use of Brands in Searches
I have a close friend that runs a start-up ecommerce store that is a little over a year old that sells equipment to builders and construction workers. Let’s just call this equipment the standard “blue widget.”
He has good top ten rankings for both the head keyword “blue widget” as well as other mid-level keywords: specifically, “brand-blue widget”, where a specific brand or model number is used in the search. Originally, all he cared about and obsessed over was his head keywords. However, he didn’t see quick results for his new site, so he relegated himself to mid- level keywords.
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