Infographics (short for information graphics) have almost flooded the web in the recent years. I love infographics for their sheer capability to quickly translate complex ideas into a format that’s easy to scan and fun to look at. If you’ve adequate time and resources, you can definitely create your own infographics and publish them on your site while using them as part of a linkbait campaign. If you’re a blogger, you can use infographics to generate interest among users and attract their attention immediately by engaging them visually.
MBG (My Blog Guest) is already doing a great job bridging the gap between publishers and guest bloggers. I always recommend people who are looking for guest posts to visit MBG and experience how well it works.
This time, MBG has gone one step further. In addition to offering an ‘Articles Gallery’, MBG has now introduced an ‘Infographics Gallery’. That means you can now find both guest posts as well as guest infographics in one place. But before you head straight to MBG’s infographics gallery, you should make yourself clear on how it works.
Let’s have a look.
It’s a Win-Win Situation Again
The best part about MBG is its very pragmatic approach of thriving on their community members’ suggestions. The new feature – the Infographics Gallery – is also therefore a brainchild of user suggestions. And that leaves no doubt that leveraging this useful gallery can create a win-win situation for both the guest infographic author and the publisher. Publishing infographics on your blog, on one hand, diversifies the content. On the other hand, getting infographics published on someone else’s blog helps the content go viral quickly.
Bonus Tips on Creating Great Infographics
I would also want to use this opportunity to expand a little on how you can create infographics that look great and encourage more shareability. A lot of businesses (big and small), bloggers and internet marketing companies are already leveraging the exciting benefits that infographics have to offer. The dark side of the story is that there are still plenty of infographics that address trivial topics and ignore the most important principles of information design.
Here are a few quick tips that you can use –
Define your purpose of creating infographics
Identify the kind of audience you want to address
Gather insightful data that your target audience will be interested in
Synthesize the gathered data while cutting out the fat
Create an attractive design (consider data density, accuracy & Readability)
Infographics carry high shareability as compared to images or text. If you’re planning to spruce up your blog, make it more interesting and engage readers quickly, publishing and sharing infographics is just the perfect way to go. With a resource like MBG’s Infographics Gallery, it’s not hard to find infographics belonging to a range of niche industries.
Thanks Ann for giving us one more great reason to use MBG !
Don’t forget to watch this video that provides a detailed explanation of how the main gallery at MBG functions.
Please feel free to share your views too.
How many website owners have said this to you?
“I don’t get it! I am writing killer content on my blog, but don’t understand why my site is not building traffic or authority within my niche! I am at a loss about what to do, can you help me?”
As a reader of this blog, I am sure you come across many individuals like this.
The Truth Will Set You Free
Here are the brutal facts that you must know, if you want to solve this problem for yourself and for others that you work with.
Brutal Fact #1: Creating high-value content for your website is only one integral part to creating a successful internet marketing and website traffic driving strategy.
If you believe that only writing content on your blog will effectively bring traffic and links, you are sadly mistaken.
Here is some advice…
Stop listening to those individuals spreading the adage “If you build it they will come” because it isn’t doing you any favors. Planning out your content, and hitting the publish button is only half the battle. (The other half is generating traffic and links.)
While there may be the one in a billion exceptions every now and then where published content magically becomes viral, the chances that this will happen to you are very unlikely.
Brutal Fact #2: You must know how to leverage the traffic that will be driven into your site or else driving traffic to your blog will be a waste of time.
Here’s the truth…
You can take the time to create an awesome blog post and drive a ton of traffic through it, but if the content within your site doesn’t generate leads, or close sales, you are wasting your time exerting the effort to create the content and drive traffic to it in the first place.
Understanding how you will fully leverage the content on your site, and how it will fit into the entire website strategy to reach your goals is important. If you don’t have a pre-defined path taking your visitor from your content to a sale or other call to action…stop everything you are doing right now and take the time to figure it out.
Think about the exact step-by-step process you want your visitor to take after reading your blog post.
Do you want them to sign up for an e-mail list, send them to the products page, watch a video, or have people re-share the post? Make sure you have this figured out before you start publishing and driving traffic! I see too many entrepreneurs screw this up and waste time!
Brutal Fact #3: For your site to start generating a substantial amount of traffic and backlinks quickly, you will have to create and leverage your trusted Internet and in-person relationships.
Why do you think individuals who help websites drive a massive amount of visitors through them are massively connected? Do you think that is by accident?
It obviously is no surprise to those who know this secret! Here is the thing…
Taking time amid your busy schedule to grow current relationships and create new ones with individuals in your niche, is one of the unspoken secrets of successful bloggers and website owners.
Here is a tip: Make sure that when reaching out to new contacts, your intention is to create a win/win situation between the both of you. Always focus on what you can do to help the other person out first, and then more often than not, they will want to help you as well.
Brutal Fact #4: Having an understanding of your market, and knowing how to effectively create content for that market is an essential skill.
(This also includes having the copywriting skills to format content effectively that will capture and hold a visitors attention and lead them to a precise call to action.)
If you don’t know how to write killer posts for your site that will resonate with your market, you will definitely experience challenges.
Even though you think you may be creating high quality content, step back for a minute and ask yourself, “Is this piece of content something my market wants, and is it formatted in a way that will hold their attention from beginning to end?”
If you can’t say yes to this question quickly, go back to the drawing board and find a way to fix it.
Brutal Fact #5: Understanding how SEO and social media work together is a must when it comes to building backlinks and driving massive amounts of traffic through content on your site.
When you understand the impact how social media affects SEO, you really have the keys to the kingdom.
Knowing how to leverage your current relationships to drive the traffic into your site and create the backlinks to content with the appropriate anchor text, results in ranking high in google. The high rankings cause more continual traffic that is generated into your site long term from the search engines for key search terms.
Mastering these two moving parts takes skill, but they wouldn’t be possible if you didn’t focus on always continually building win/win relationships with individuals in your niche.
You can’t just write great content or create a website and expect the mere act of creating content to get you what you want, without the knowledge of how social media works, and the necessary skill of building and growing relationships with individuals who will help you as you help them.
Make sure that you take the time to learn the necessary skills, and connect with those individuals who can help you. Continue to do this as you focus on creating the best content possible for your site. If you need help in this area, go to people who are doing it themselves and ask for their help, or buy their products that teach you how to do it.
Of all methods for doing solid search engine optimization, link bait is one of the most alluring (yet mysterious) methods. Good link bait will grab attention and gather links from various pages across the web, but bad link bait won’t grab much attention and will not have the SEO effects desired. Keep in mind that bad link bait and bad attention are two different things – bad attention is still attention, and for the goal of link baiting, this is still accomplishing the desired result.
photo credit: psyberartist
To get good links and grab solid collections of links, here are 3 link baiting tips to try:
- Strong research on a popular topic. This is especially functional if you can find a valuable topic that has yet to be covered. This is also more effective if you can be specific. For example, in a market about dog care, doing a study on which species of dog sheds the most (with actual figures, quantitative values) is something that anyone who cares about a canine impact on their home interior would be interested in. And if it’s solid information, they’d be happy to share it with a link.
- An instructional guide. Showing people how to do something that is not naturally intuitive is a contribution to the web that is appreciated by both humans and the search engines. The more detail that is put into such a guide, the better. This can be done for all sorts of things, from how to operate machinery to how to practice a skill. Again, being tightly specific will help – a guide on how to properly shoot a pool ball (including the proper way to hold the cue stick, with pictures) will likely get more attention and links then a guide on how to play pool.
- Setting up a contest or a competition. This can be of particular value if it’s set up with some sort of reward, specific to the market. Putting a competition up to find the 5 best horror stories about blind dates would be great on multiple levels. If giving something away of relevant value to each winner (free movie tickets, a free dinner at a nice restaurant), it will get good attention from people wanting to win the prizes as well as getting great reception when you post the results. Who wouldn’t want to read the 5 best stories about horrid blind dates? And as the result can also be solid link bait, you can get a double effect from putting together a good competition on your site.
But not all methods of using link bait that are known are good. Be careful about spending time on things that are not really worth the effort. Here are 3 areas to be careful with, when it comes to link baiting: