Having a professional website is very important in today’s business world. However, in order for consumers that are searching for your products and/or services to find you, it must be properly optimized for SERPs (search engine results pages). If you are not on the first or second page of the natural or organic search listings, then your website is really nothing more than a glorified brochure that happens to be online.
Consumers that are searching on the Internet for products and services are going to type in a search query using keywords that describe the products or service they are seeking. If you are not on the first or second page of these results, you are literally giving away qualified leads to your competitors. If you want to test this scenario for yourself, go to Google and type in a search query that describes your business. Take a look at the results that appear on the first and second page of the search results, and ask yourself if web users are going to find your website or your competitors’ websites.
In order to achieve optimal results, Search Engine Marketing group only uses the latest web standards. All of our search engine friendly websites are custom designed by hand. We don’t use any kind ofpre-made templates, and only use the latest W3C web standards, valid XHTML and CSS (cascading style sheets). This will ensure that your website code validates, your pages load faster, and that your site attracts the most qualified traffic possible from the organic search results of the three main search engines (Google, Yahoo, andMSN).
By beginning our process with keyword research, we are able to use your target keywords from the earliest development stages. We make sure that your keywords are in the appropriate title tags and headers, as well as in the meta description and keyword tags. We will also place keywords in relevant links and content throughout the site (which is another part of the optimization process). This is a process that we thoroughly understand, because after years of experience, we have earned a Master’s degree from the “Search Engine College of Hard Knocks”.
Our search engine friendly websites are designed with one purpose in mind: to generate the most qualified leads possible from the Internet for your business. Here is a short list of things that must be present in order for your website to be successful in generating leads:
YOUR WEBSITE MUST:
- Be optimized for search engines
- Have clean and accessible navigation
- Have a site map
- Have an offer with a clear call to action
- Make good use of heading and title tags
- Have a simple and easy to find contact mechanism
- Contain great sales copy
If you want Search Engine Marketing Group to get started right away on your search engine friendly website design, call 281-727-0484 (ext. 5), or simply Request A Proposal. We look forward to implementing a successful search engine marketing program for you business!