10 Online Marketing Brands Using the New Facebook Pages with Timeline

Mar 2, 2012   //   by Kristi Hines   //   SEO Blog, Social Media  //  33 Comments

One of the many questions looming around the new Facebook pages with timeline design is how brands that are more informational and less visual going to fare with the timeline cover photo. So today, let’s take a few minutes not thinking about all of the other massive changes to Facebook page functionality and instead take a look at some of the top well-known brands in the online marketing space using the new Facebook pages.

Search Engine Land

Search Engine Land Using the New Facebook Pages Timeline Cover Photo

I decided to start off the list with Search Engine Land because their photo goes to show that anything goes with Timeline cover photos. Does this mean that SEL thinks they rock? Maybe. Whatever it is, it is cute!


HubSpot Using the New Facebook Pages Timeline Cover Photo

HubSpot uses an artistic rendering of a city skyline plus their logo as their Timeline cover photo. It’s a simple and creative way to represent their brand.

Raven Internet Marketing Tools

Raven Internet Marketing Tools Using the New Facebook Pages Timeline Cover Photo

Raven Internet Marketing Tools uses a quick snap of what looks like their booth at a conference as their Timeline cover photo. It’s a great way to show a little about their product and their involvement in industry events.


Mashable Using the New Facebook Pages Timeline Cover Photo

Mashable adds the people element to their Timeline cover photo by using this mosaic of Mashable’s members. How awesome would it be to have your avatar featured in this collage!


BlueGlass Using the New Facebook Pages Timeline Cover Photo

BlueGlass uses their Timeline cover photo to highlight their upcoming Internet marketing conference in Los Angeles. It’s a great way to draw attention to what is happening now with your business.


Distilled Using the New Facebook Pages Timeline Cover Photo

Another example of putting people behind the brand, Distilled uses this awesome shot of their team as their Timeline cover photo. They certainly do fit their description of enthusiasm.

Search Marketing Expo

SMX Using the New Facebook Pages Timeline Cover Photo

Although I’m not sure how I feel about the quality of the photo, Search Marketing Expo uses the perfect Timeline cover photo to show what it is like attending one of their conferences.


WebProNews Using the New Facebook Pages Timeline Cover Photo

WebProNews uses a mixture of celebrities and Internet rockstars in their Timeline cover photo as a part of their interview collage. It certainly made me curious enough to go to their website and see if I could locate some of these interviews!


Unbounce Using the New Facebook Pages Timeline Cover Photo

Unbounce uses their Timeline cover photo to showcase details about their main product. It’s a simple way to let people know what your brand does when a visitor comes to your Facebook page.


AllFacebook Using the New Facebook Pages Timeline Cover Photo

There’s nothing wrong with simplicity if all else fails and you can’t come up with a creative Timeline cover photo idea. AllFacebook just uses their name on the standard Facebook blue background.

What are some favorite Timeline cover photos you’ve seen so far on pages using the new Facebook page with Timeline design? What are you planning to use for yours? Please share in the comments!

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Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Don't miss her Web Domination Review on Kikolani. Follow her on Twitter and Google+!

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  • bbrian017

    Kristi this is a smoking article. I cannot believe how awesome these pages look. These companies should be so proud of their selves. As I look at them I only feel bad for how crappy my blog engage Facebook presence is. I just personally upgraded to the timeline I didn’t know this was something you could also do with your business pages. thanks for this it was a nice refreshing article! Perhaps the inspiration I need to try something new as well.

  • wynonaelliott  says:

    Optimization is the best method of application that bring a continuous satisfaction to ever body, time line is a beautiful set.up that arrange my image collection into its position and year update.. Nothing else could I wish for, but if there’s something more… Great!

  • just updated my page and had to do some quick thinking… the idea is not new but applying it to a business oriented page with all the rules on what you can’t do, I had to figure out what new/returning visitors would find interesting and informative…

    Seeing what others are doing is a big help! Thanks for putting this together 🙂

  • Mj says:

    I switched at once to it but reverted back soon as well since i really don’t like Timeline concept of Facebook , though the Introduction of messages and a very better ADMIN section are the plus points yet more and more people still would prefer the older version but turning to brand timeline is inevitable !
    After checking out your mentioned pages well it might be even great if we can customize it with this much of thinking , thanks for your hard work !

  • Ilka Flood says:

    Hi Kristi,

    Wow, these are just awesome and very expiring examples. Thank you so much for sharing them! So far, to me, the new timeline for pages looks like a carbon copy of the personal timeline. Maybe I am missing something?

    In any case, thanks again for sharing your insights!


  • bbrian017

    I wanted to come back and say thanks I have updated blog engage and it looks awesome! thanks Kristi!

  • Marbella says:

    Hi Kristi,
    Many good sites that give me some ideas how I can change my facebook page. Thank Kristi.

  • Ileane

    Hi Kristi,

    This is the first time Facebook made a big change that I’m happy about! I love the Facebook Page Timeline. Putting restrictions on the cover image is forcing people to be creative and think of unique ways to promote their brands and get their messages across. Looks like HubSpot makes the best use of the apps that they display on their page. Some of those app images are a waste of time and I’m surprised to see that Allfacebook still has the image of the iFrame app showing.
    Everyone will be scrambling for the next month to get their pages in order so I think it’s best to start now.
    Thanks Kristi for the previews.

  • Troy Jaggard says:

    What an incredible list. I’m certainly inspired to get our Facebook page looking sharp.

  • Ray says:

    I’ll admit I find the whole Facebook timeline thing a bit on the confusing site, but the example screenshots are pretty impressive looking. I have seen a few others that were nice. One of these days I will have to sit down and spend more time with it.

  • Its seem facebook timeline is really good for online marketing.Honestly Timeline for me it not really good.But time to time facebook makes an improvement about it.Great article anyway.

  • Thanks so much for listing Raven Tools, Kristi! We actually pulled the trigger on the timeline while we were at SMX West, so a booth snapshot seemed fitting. Love some of the other creative examples! Nice roundup to get the creativity flowing.

  • KC Jones says:

    Kristi, thanks for including Raven! I only wish you weren’t so quick and awesome posting stuff because we actually improved it a bit a few days later 🙂 Hope you like the new as well!

  • jack says:

    Using facebook to improve and enhance your business is great thing to do especially now with this so called timeline. Thanks Kristi for sharing this 🙂

  • richa says:

    Hey Kristi

    These pages look really wonderful. Face book has changed the way of doing business. I found time line thing very effective and good. Thanks for a refreshing article.

  • abhishek says:

    Kristi, thanks for compiling the info. I really liked the HubSpot one, its so simple yet so effective in reflecting their brand…

  • Dipa says:

    Loved all the ones that have portrayed their teams! It shows the importance the companies give to the brains who make it happen for them. How I would love to be featured on one such picture! Totally agree with you regarding Search Marketing Expo! Confused much or what!

  • Joy says:

    Thanks for bringing it all together here at one place. The pages of these ccompanies are designed so wonderfully that you just can’t ignore them. Facebook always comes up with new and exciting features and these brands seem to make full use of it. I, myself, am a great fan of the timeline feature.

  • Nick says:

    nice collection..really liked the BLUEGLASS one in particular….

  • margie

    Awesome examples of some beautiful timelines. Im so inspired to go change mine up a bit. Im using some of the tools from fan page engine that has now started free short video tutorial on their blog, on how to use the new timeline features. I saw my first short 8 min tutorial last night. It was short, sweet and to the point. Im going to get to work on my timeline today. Thanks for sharing

  • Paul

    Fantastic timeline graphics, Search Engine Land certainly catches the eye. About time I went and got mine done, these have certainly provided some ideas. Thanks.

  • Alwyn

    Thanks for sharing that. I like Facebooks timeline. I don’t why many don’t like it. I also created a fan page in Facebook for my site with timeline. I think timeline was a great move by Facebook.

  • Emilia says:

    Timeline has solicited all sorts of reactions from good, neutral to bad. These are perfect examples of how these companies were able to utilize this feature to make advancements in marketing to their favor. Thanks.

  • anthony says:

    Nice list, but I was surprised that I didn’t see http://www.myviralweb.com

  • Jamy Hoster

    The branding is most important in any business as this is the way you have your name in the market and your traffic know where they have to visit until unless they wont find any thing better than you.

  • Juliana Marcello says:

    The new updates in Facebook is really suitable for business marketing. You can use the cover photo to attract the customers but you have to choose the right one so they will be intrigued by your services. New startup companies like Branded Bridge Line and also other small businesses should try this one since social media is a very powerful method for marketing.