10 Reasons Why Your Site’s Rankings Won’t Be Affected by Penguin [Infographic]

May 29, 2012   //   by Aleh Barysevich   //   SEO, SEO Blog  //  27 Comments

Rolled out over a month ago, the Penguin update keeps causing a stir in the SEO community. Some webmasters are removing links and keywords in panic, others are sharing tips on how to overcome the Penguin’s grave aftermath.

Whether you’re new to SEO or have been driving websites to Google top for years, listen up.

There’s nothing new nor drastic about Penguin – it’s just another Google’s quality-related update. There were many updates before Penguin, and many will follow.

Whatever the update is, you’re on the safe side if you craft your SEO strategy in line with Google guidelines and don’t fall into “SEO is dead” panic.

Wondering if your SEO strategy meets Google’s search quality expectations? Want to stop sweating about Penguin, adopt a positive outlook and a broader perspective on the current state of search?

Learn why your site’s rankings won’t be affected by the Penguin update:



Infographic transcription:

10 Reasons Why Your Site’s Rankings Won’t Be Affected by Penguin

Off page

1. You ensure sufficient anchor text variation

Aggressively used exact match anchor text is the most widely reported Penguin-related risk factor. You’re on the safe side if you’ve developed a link building strategy which combines relevant keywords and decent amount of anchor text diversity. [1]

2. Your backlinks are relevant and diverse

As with all Google updates, previous and coming, quality of your backlink portfolio was, and is to remain important (unless Google redesigns its PageRank algo).

Your site’s rankings are unlikely to be affected by Penguin if your inbound links

- come from thematically-relevant sites
- are diverse by type: guest blogging, valuable forum posts (not profiles), media coverage campaigns (newsworthy press releases and such), social media shares
- point to various pages of your site, not only the home page

3. You’re not involved in link manipulation schemes

You have nothing to worry about if you’re NOT into any of these: building link wheels, submitting spam links (e.g. automatic submission of forum posts and blog comments) and other types of links intended to manipulate PageRank and search results. [2]

4. You work hard at social media engagement

In the search world today, social media engagement is a must. Make sure you include rich, interactive element types on the page e.g. video, images, social media buttons, moderated comments, PDF downloads, etc, to increase your visitors’ engagement. [3]

When targeting social networks, pay special attention to Google Plus. Google is said to be creating an influence metric that will impact how content is ranked within search, and Google Plus might well be the center of this effort. [4]

On page

5. You have enough compelling and unique content

What your website covers should be just the opposite of “thin” content.

Take a hard look at what value your website is providing: ultimately, it’s those sites that provide that something extra that Google wants to showcase on the first page of search results. [5]

6. You shun abundant on page optimization:

- You don’t build internal links with your main keyword stuffed all over the place, be it site copy, your site’s header and footer, h1, alt and <b>/<strong> tags.
- Your pages’ titles and descriptions vary from one page to another and sound as natural as possible (with user in mind).

7. You avoid keyword stuffing

For your pages not to trigger Google’s keyword stuffing penalty, you need to either forget about keyword density and write as naturally as possible, or spot the ideal keyword density which works for your competition. [6]

Common sense

8. You don’t panic and don’t fall into SEO asceticism

Even if you’ve spotted warning signals of poor SEO practices on your part, don’t panic, i.e. don’t take pseudo-appropriate actions like removing backlinks and keywords. Learn your lessons, and work out a new comprehensive SEO strategy.

Guilty of using only one anchor text variation? Perform an additional round of keyword research to add more diversity to your anchor text list.

Building links of one and the same type and linking only to the home page? Research more advanced link building opportunities and analyze which pages of your site (other than the home page) are worth linking to.

9. You know Penguin is neither the first, nor the last Google update

Florida, Jagger, Real-time search, Panda, Search+ Your World – since 2003, Google has implemented several quality-related updates, wreaking havoc in the SEO community and causing “SEO is dead talk”. Yet, none of them proved to be fatal for SEO. Neither will this one. [7]

10. You realize that there are SEOs who survive any update

Here and there in search results, we see examples of websites ranking despite any much-hyped-over update. [8]

Without favoring any of the SEO techniques used by the webmasters, let us bring these cases to your attention to show that Google search quality updates are not worth your agony.

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Aleh Barysevich

Aleh Barysevich is a Marketing Director and Co-Founder of Link-Assistant.Com, the company that makes SEO PowerSuite website promotion toolkit for bloggers, webmasters and online marketers.

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  • MaryPablate says:

    Thanks for the guide for fighting penguin update, what I have realized that we have to avoid keyword stuffing for better result.

    Also, of course, content of the website should be unique and qualitative!

  • Gr8 round up of penguin update. I hope this won’t crash me like panda did.

  • Hi Aleh,
    fantastic points.
    I should say : “Behave yourself, and sleep well.”
    If you know that you played the right way in “blogging game”,
    you do not have to be afraid by Penguin, Panda or any other animal created by Google in future. :-)

  • Hermanth Edwin says:

    Those are really great tips. I am actually one of the people that were so worried about the penguin update, but it seems there is no need to. I will try as much to avoid keyword stuffing on my site.

  • Shadab
    Twitter:
    says:

    Thanks for the info-graphic Aleh, I have enjoyed you article. I am affected with the pengium update and try to avoid our mistake and learn more about the pengium. Your article really help me alot. Thank you.

  • Richa says:

    Hey Aleh

    Thanks for sharing a wonderful post. The Penguin update has caused a reasonable stir in the SEO community. But if you are doing things in line with Google, then there is no reason to be worried. And you are right, this is not the first or the last update that Google has come up with, there might be more in future, So its good to be updated and work accordingly.

  • Ralph
    Twitter:
    says:

    Best infographic on Penguin Ive seen. More black and white furry animals to come…

  • Marbella says:

    These 10 reasons are really what real SEO is. There are no shortcuts, but a natural and hard work over the long term it will be a good result in the SERP.

  • Ray says:

    I still find the penguin update a little strange. It seems like one site is affected by it and the next one is not. I don’t try to do too much seo on site or off. Not enough won’t help you and too much won’t help you either. I guess it might be a matter of finding the in the middle spot that works best.

    • Ray, I think that the penguin update like anything else which is new and unexplored certainly might seem awkward at first sight, but we have to learn how to make it a pro for our businesses. Every new challenge we face is an opportunity.
      The middle spot is really a right strategy for now, an over/under SEOed approach is not an option for any business.

  • john says:

    Nothing to worry about Penguin… If your site is good for users, and you have good promotion on Facebook, Twitter, Stumbleupon need not to worry for Google

    Now days I have seen that google search results are not as better as Bing

    See example “places to see in Agra” first result landing page do not have “Taj Mahal” in content has 1 page rank coming on top

    2nd result has page rank 4 but coming on second on the same was Bing is providing good results

    Google has junk traffic while I got too much business from Bing and Yahoo.

    Cheers :)

    • exactly, John, there’s nothing to worry about if you do a great job from day to day.
      BTW, you are not the first person who tells me that Bing results outmatch the ones of Google. who knows, maybe that’s the result of your SEO strategy or the result of googlers’ work

  • Good infographic. Penguin has actually been great for my site, good to see my work paying off.

  • Alex Braker says:

    Yes Aleh, you have given good reasons and nice information for Google penguin. It is true that, if your website has sufficient anchor text variation then your website is not affected by Google Penguin.

  • Henry says:

    It´s a good infographic, my sites did not be affected by Penguin and I´m happy for that. Greetings from El Salvador.

  • Sarah says:

    You got it right! SEO is not dead but changing to more natural way. Still, I am a little pissed that one company (Google) can make all the rules and you just must listen to orders.