3 Cheap-Ass Tools to Create Kick-Ass Content

Oct 20, 2011   //   by Stephan Wiedner   //   blogging, SEO Blog  //  16 Comments

Struggling to come up with some brilliant and potentially viral content for your website or blog? Not sure how to go about generating and executing on ideas without bringing in the heavy hitters (i.e. expensive experts)? No problem.

Here are 5 amazing and cheap-ass ideas that you can use to create content that will set the Internet on fire – and if done right – give your domain a huge SEO boost. Best of all, they won’t break the bank.

Let me be clear. This is for cheap-ass entrepreneurs like me. Not for broke entrepreneurs with no money at all.

So if you’re willing to part with a few bucks on some affordable ideas, let’s get started.

1. Pizza, Beer, and the “Yes and…” Game

If you’ve exhausted your list of potential ideas, why not get some of your colleagues and friends involved. Blast off an email to 20 of your friends inviting them to a pizza and beer party with a fun twist. It’s called the “yes and…” game.

If you’ve ever seen improv comedy, you know how hilarious it can be. It also tends to take some of the most unpredictable turns. Why? Because of one rule:

No matter what twist the plot takes, you have to go with it.

It works like this. Let’s say your friend suggests an idea that is completely ridiculous, you can’t reply with a negative comment poopooing the idea. You have to reply “Yes, and….”

For example:

“Let’s close the office for a month.”

Yes, and let’s travel the world interviewing strangers and taking photos of everything weird or strange.”


“Let’s buy 1000 pizzas and send them to Google headquarters.”

Yes, and we’ll include 1000 brainteasers printed on the pizza boxes.”

For the mere cost of a couple cases of beer and 2 or 3 large pizzas, you should be to come up with 100 crazy ideas in less than a couple hours. If you can’t, buy another case of beer.

2. Fiverr.com

What kind of things would you do for $5? It turns out that a lot of people would do all sorts of weird things. If you haven’t already, check out fiverr.com.

I’ve used fiverr.com to come up with catchy titles for eBooks, funny poems, and short video scripts. These little $5 investments may not be the source of life-altering goodness, but they will certainly start the juices flowing if you’re feeling a little stumped.

Here are some of the funny and weird things people will do:

  • I will make a video of my Bunny eating your message for $5
  • I will dance to an entire song of your choice in a hot dog costumer for $5
  • I will make you feel better about losing your job for $5
  • I will give you existentialist philosophic advice for $5
  • I will write you a funny poem on any topic for $5

How can you say no to some of these offers??? Give it a try. You’ll spend more money on a haircut.

3. Xtranormal Videos

Have you ever tried to create viral video content. It’s not easy and it can cost a lot of money. Good quality video production can cost thousands of dollars, especially if you outsource to a production company.

There’s a cheap-ass alternative to production companies: Xtranormal.com. Their tag line says it all:

“If you can type, you can make videos!”

From your pizza and beer night (idea #1 above) or for $5 from a script writer on fiverr.com (idea #2 above), you can bang out a pretty funny 30 to 90 second script on any topic. Take that script, plug it into Xtranormal.com, and you’ve got yourself a funny video that you can spread to the world.

You’ve probably already seen some of these videos. You just didn’t know how easy they were to create.

Here’s a funny one about SEO.


What have I missed? Add your cheap-ass content generating ideas in the comments below.

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Stephan Wiedner

Stephan Wiedner is the co-founder of Noomii.com, the Professional Coach Directory featuring hundreds of business coaches in dozens of cities. Learn more about Noomii on Twitter and Facebook.

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  • Ileane

    HA! The video is too funny. It’s a great way for someone to get their feet wet with video marketing. Just goes to show that being camera shy is no excuse! Thanks for the giggles.

  • James

    Brilliant. I’ve been meaning to use fiverr a lot more but this post has inspired me to get back on track!

  • Simon says:

    Video is a very effective way to promote your message. not to mention that a good video can get on th e1st page of google search results

  • Marbella says:

    Hi Stephan,
    Fiverr.com was funny side, it creates good ideas and angles for me to be working on in various articles.

  • Anna says:

    Are all SEO people creepy? Haha, too funny video!
    Thank you for sharing this video making possibility, I did not know about this! Cool!

  • Steve says:

    Content is the King and when it comes to content generation tools there will always be more than one option. While I believe that these tools can be helpful but still a company may need a writer or proof reader to recheck the content.

  • Gerald Weber

    OMG that video is freaking hilarious! haha

  • Johan says:

    ROFL here :D, and this video is truely hilarious… Personally, I prefer Odesk on Fiverr, as you can get much better quality of work for cheaper prices over there.

  • Alen says:

    Hmm.. I don’t think that Odesk is cheaper than fiverr. You can argue about the quality of work, but Fiverr is definitely cheaper.
    I have had articles written, ebooks proof read and videos made on Fiverr. This site is incredible. I don’t know whether my business would actually exist without all those people on fiverr helping me everyday.
    If you are not using Fiverr in your business, you should definitely think about it.

    Great post!

  • Michael says:

    The Seo video is amazing….overall nice post..

  • Thanks everyone for the awesome feedback. I’m glad you got some value out of the article.

  • Mitja says:

    I think Fiverr is really the best one. Great seo services up there and for only $5 which is pretty awesome.

  • Kosh Guide says:

    Nice Work…

    It’s actually a nice and helpful piece of information. I am glad that you just shared this useful information with us. Please stay us informed like this. Thanks for sharing….

  • Matt says:

    I love fiverr. This website is a great source for much of the work that I do. While content is never 100% automatic, many of the gigs on fiver allow you to leverage much of your online efforts.

  • Cyj Andrew

    Well received post. A lot has changed since 2011, though. It seems Xtranormal.com is gone away. Fiverr on the other hand is maturing into something more than just a marketplace for weird and funny things. All the same a useful post.Kick Ass content is as relevant as it ever was. Thank you.

  • Stephan

    Hi Cyj,

    Thanks for the comment. I didn’t realize that Xtranormal has gone by the way of the dodo bird. Good thing there are other text-to-video options out there like GoAnimate.