3 Tips for Effective ‘Link Luv’

Aug 3, 2010   //   by John Landells   //   link building, SEO Blog  //  47 Comments

This is a guest post from John Landells. It is part of The “Bad Ass” SEO Guest Blogging Contest.

As Internet Marketers, one of the things that we’re constantly looking for is how we can get targeted traffic for the lowest cost.  By now, I’m sure you realise that the single most effective way of doing this is by investing the time and effort in generating good organic search engine rankings.  In other words, you can get on page one of Google by paying a fortune through AdWords, or you can instead choose to invest the time and do it properly!

In this article, I’d like to share with you 3 tips that I’ve found to be extremely effective in getting ‘link luv’ (backlinks) to my site with only a small time investment.

Articles

You’re probably familiar with this already.  Articles are still an extremely effective method for getting link luv to your site and building your authority within the search engines.  However, there’s a right way and a wrong way to do it.  The wrong way is to over-use your keywords throughout your whole article, making it difficult to read, then uploading that one piece to as many article sites as you can find.

In my opinion, a far better technique is to aim to use your primary keyword phrase just 5 times – once in the title, once in the opening sentence, once in the middle, once in the opening sentence of the last paragraph, and a final time in the resource box.  Additionally, I try to make the keywords in the resource box into a clickable link, if possible as well as providing a straight URL for my site as this really helps in SEO terms.

Once the article’s ready for submission, I like to use a quality service such as SubmitYourArticle as my distribution method, as it offers powerful technology that guides you through producing many variations of your original article, without the readability challenges that is normally inherent in traditional ‘spinning’ technology.  As a bonus, it’s also the only service that I’ve found that includes EzineArticles in its submission list!

Social Media

Social Media sites are becoming more and more powerful in terms of generating good quality backlinks to your sites.  I’m not just talking about Twitter and Facebook – I’m referring more to sites like Squidoo, HubPages, Scribd and SlideShare.  I link to build pages using all of these services which link back to my primary sites, then I use the micro-blogging platforms (Twitter, Facebook, etc) as well as the free blogging platforms (such as Blogger.com) to build links to social pages.  This creates significantly more depth which again, adds to the authority of your primary site.

On top of this, I use bookmarking services such as Digg, Delicious and StumbleUpon to drive more traffic (and potentially backlinks) to both my main site and my social media pages.  However, when using this strategy it’s vitally important that you only add one or two of your own URL’s at a time and then add five to seven links to other good sites that you find in-between.  If you don’t do this, then people who look at your accounts will see that you’re only using them for self-promotion and may tend to discount the credibility of any links you post.

Video Marketing

Video is now becoming my preferred method of marketing online.  Not only is it more engaging to the people who watch them, videos are also loved by the search engines.  In fact, it’s common today to see clips of videos included in Googles search results on page one!

Many people are sadly put off from producing videos as they believe it’s a complicated process requiring expensive equipment.  This could not be further from the truth!  If you’re just starting out, you can use services such as Animoto to produce a great 30-second promotional video which looks awesome and has a great backing track for free.  Pay them just a few dollars and you can produce something much longer and really drive home your call to action.

Once you have your video, you need to distribute it.  I use a paid for service called Traffic Geyser, which can generate hundreds of backlinks for me for each video that I submit.  It’s not cheap, but I believe it to be a solid investment in my business.  However, if you’re on a budget, TubeMogul offers a video distribution service for free which is well worth checking out.

Whichever service you use, it’s important to use the service well.  The most important aspect from a search engine marketing perspective is to include your full site URL (including the http://) as the first thing in the video description.  On most video sharing sites, this will be automatically translated into a clickable link giving you valuable link luv back to your site.  Also make sure you include your keywords in both the video title and the video tags.

Of all the things that I do to develop my Internet Marketing business, these 3 strategies are the ones that I find most effective in building link luv.  Give them a try, see how they work for you and please share your experiences in the comments.

For more Internet Marketing tips, please check out my blog, Internet Marketing with John.

Similar Posts:

John Landells

Cut through the hype and find out what works and what doesn't at Internet Marketing with John.

More Posts - Website

"Newsletter" Our weekly newsletter features some of the best curated SEO content from around the web!



Comment Policy

  • David Leonhardt
    Twitter:
    says:

    Article marketing has proven through the years to be the most effective tool. It can take many forms, even guest blogging. The basic concept of putting together content that someone else would want to host, spreading your links and your reputation, is unlikely to lose potency through the shifting sands of algorithms and technology.

    • Josh says:

      Content is definitely King. And as you mentioned, well written articles will continue to be the bread and butter of online marketing. It still trumps social media in my opinion.

  • David Leonhardt
    Twitter:
    says:

    Article marketing has proven through the years to be the most effective tool. It can take many forms, even guest blogging. The basic concept of putting together content that someone else would want to host, spreading your links and your reputation, is unlikely to lose potency through the shifting sands of algorithms and technology.

  • Hi David,

    I couldn't agree more! Even though I'm moving more and more in the direction of video marketing, it's the articles that I put out that are still responsible for a large percentage of my overall traffic. Plus, it's far easier to outsource article writing than video production!

    Thanks for commenting! :)

    Kind regards,

    -John.

  • Hi David,

    I couldn’t agree more! Even though I’m moving more and more in the direction of video marketing, it’s the articles that I put out that are still responsible for a large percentage of my overall traffic. Plus, it’s far easier to outsource article writing than video production!

    Thanks for commenting! :)

    Kind regards,
    -John.

  • Hesham
    Twitter:
    says:

    I like the idea of video marketing, it's just perfect for SEO as I have seen so many people doing it!

    Also, I know that marketing article marketing can be done by blog comments even for your Squidoo and HubPages articles, it could be an additional step of article marketing!

  • Hesham
    Twitter:
    says:

    I like the idea of video marketing, it’s just perfect for SEO as I have seen so many people doing it!

    Also, I know that marketing article marketing can be done by blog comments even for your Squidoo and HubPages articles, it could be an additional step of article marketing!

  • Hesham,

    Thanks for your comment! :)

    I agree with you completely – blog commenting (as well as forum posting) can really help to get real visitors to your site, although you'll often find that your links end up "nofollowed", so you won't get as much link luv this way. However, the flip side of this is that a blog comment doesn't need to be anywhere near as long as an article, so you can maybe do a whole batch of them in the time that it would take to write and submit a single article.

    If you're like blog commenting as an SEO strategy, Google "dofollow blogs" to find lists of blogs that WILL give you link luv! :)

    Kind regards,

    -John.

  • Hesham,

    Thanks for your comment! :)

    I agree with you completely – blog commenting (as well as forum posting) can really help to get real visitors to your site, although you’ll often find that your links end up “nofollowed”, so you won’t get as much link luv this way. However, the flip side of this is that a blog comment doesn’t need to be anywhere near as long as an article, so you can maybe do a whole batch of them in the time that it would take to write and submit a single article.

    If you’re like blog commenting as an SEO strategy, Google “dofollow blogs” to find lists of blogs that WILL give you link luv! :)

    Kind regards,
    -John.

  • Alex Zarazua says:

    I find that social media, most specifically Twitter, is a great source of traffic for my blogs. Whenever I have a new article or post, I always promote it using social media. I'll also use Twitter to promote older articles I've written by scheduling tweets.

    I'm hoping over time that as I continue to promote my work and people get to know it, the link luv will come :)

  • Alex Zarazua says:

    I find that social media, most specifically Twitter, is a great source of traffic for my blogs. Whenever I have a new article or post, I always promote it using social media. I’ll also use Twitter to promote older articles I’ve written by scheduling tweets.

    I’m hoping over time that as I continue to promote my work and people get to know it, the link luv will come :)

  • Hi Alex,

    I've found that I can generate a huge volume of traffic from Twitter but for me, it doesn't convert well. Are you able to track what percentage of clicks from Twitter ultimately convert into sales? If you're getting good conversions, you might have a system which people would be willing to buy from you! :)

    Kind regards,

    -John.

  • Hi Alex,

    I’ve found that I can generate a huge volume of traffic from Twitter but for me, it doesn’t convert well. Are you able to track what percentage of clicks from Twitter ultimately convert into sales? If you’re getting good conversions, you might have a system which people would be willing to buy from you! :)

    Kind regards,
    -John.

  • Ash Buckles says:

    The nofollow link is often avoided in link building but certain social media links that originate as nofollow become followed links as a result of re-publishing/purposing content. And video can have the same result when someone references/embeds your video and links to you within the content area of their article/blog.

  • Ash Buckles says:

    The nofollow link is often avoided in link building but certain social media links that originate as nofollow become followed links as a result of re-publishing/purposing content. And video can have the same result when someone references/embeds your video and links to you within the content area of their article/blog.

  • Thanks for your comment Ash – that's a great point that you make! Do you think this applies to blog commenting too, or mainly social media?

    -John.

  • Thanks for your comment Ash – that’s a great point that you make! Do you think this applies to blog commenting too, or mainly social media?

    -John.

  • Hi John, I am agree with you articles sites, social media and video creation are the best way of organic link building.

    Besides these i think Blog commenting, blog writing and newsletters can also help in link building.

  • Hi John, I am agree with you articles sites, social media and video creation are the best way of organic link building.

    Besides these i think Blog commenting, blog writing and newsletters can also help in link building.

  • Thanks for your comment, Dinesh.

    I think Blog Writing can be particularly powerful if you have the opportunity to do this as a guest blogger. Not only does it generate additional inbound links, it also exposes you to a whole new audience.

    That's why contests such as this one that Gerald's kindly laid on are such a great opportunity for us to expand our reach.

    -John.

  • Thanks for your comment, Dinesh.

    I think Blog Writing can be particularly powerful if you have the opportunity to do this as a guest blogger. Not only does it generate additional inbound links, it also exposes you to a whole new audience.

    That’s why contests such as this one that Gerald’s kindly laid on are such a great opportunity for us to expand our reach.

    -John.

  • Keith says:

    As regards blog comments being nofollowed, not all search engines treat this the same. We all know Google ignores these links, but Yahoo still follows them (but gives them no weight) and Ask seems to ignore nofollow.

  • Keith says:

    As regards blog comments being nofollowed, not all search engines treat this the same. We all know Google ignores these links, but Yahoo still follows them (but gives them no weight) and Ask seems to ignore nofollow.

  • That's great feedback, Keith – thanks for commenting! :)

    -John.

  • That’s great feedback, Keith – thanks for commenting! :)

    -John.

  • Great ideas with the outside services for articles and videos. I'm having a "promo" video being worked on right now. It would be worth the money to have that pushed around for me. Keep it coming! Thanks!

  • Great ideas with the outside services for articles and videos. I’m having a “promo” video being worked on right now. It would be worth the money to have that pushed around for me. Keep it coming! Thanks!

  • GlennA says:

    Good advice about submitting 7 bookmarks for every one of your own. The bookmark sites definitely will keep your submissions out of the stream if they think you're just doing promo. Once in the doghouse for this, though, I wonder how to get back in the loop. Or do they just red tag the sites you're flacking?

  • GlennA says:

    Good advice about submitting 7 bookmarks for every one of your own. The bookmark sites definitely will keep your submissions out of the stream if they think you’re just doing promo. Once in the doghouse for this, though, I wonder how to get back in the loop. Or do they just red tag the sites you’re flacking?

  • Hi Scott,

    I used to use TubeMogul's free service to push my videos out, however making the investment in Traffic Geyser was the best thing I ever did for my online business!

    -John.

  • Hi Scott,

    I used to use TubeMogul’s free service to push my videos out, however making the investment in Traffic Geyser was the best thing I ever did for my online business!

    -John.

  • Hi GlennA,

    I learned the bookmarking trick from another successful marketer who had seen a real upturn in traffic from these sites since he started doing it this way.

    One of the challenges is if the site that you're targeting gets flagged. I know of several high-profile sites that are banned from Digg simply due to the site's fans diligently Digging every post that was published! Digg gets suspicious and bans the sites rather than figure out what's going on.

    If you find that your account gets flagged, I would recommend starting a new account using a different email address. I've done this in the past and it can be well worth the effort!

    Cheers,

    -John.

  • Hi GlennA,

    I learned the bookmarking trick from another successful marketer who had seen a real upturn in traffic from these sites since he started doing it this way.

    One of the challenges is if the site that you’re targeting gets flagged. I know of several high-profile sites that are banned from Digg simply due to the site’s fans diligently Digging every post that was published! Digg gets suspicious and bans the sites rather than figure out what’s going on.

    If you find that your account gets flagged, I would recommend starting a new account using a different email address. I’ve done this in the past and it can be well worth the effort!

    Cheers,
    -John.

  • Susan says:

    What a great article! Thanks.

  • Susan says:

    What a great article! Thanks.

  • You're welcome, Susan. Thank YOU for commenting! :)

    -John.

  • You’re welcome, Susan. Thank YOU for commenting! :)

    -John.

  • Good tips, John. As for your point about using social sites, I particularly think it is important to to make sure you share links other than just your own. Doing so shows that you're not greedy, and is good for your credibility. Nice work.

  • Anonymous says:

    John, great post! With all these distribution channels like Squidoo, HubPages, Scribd and SlideShare, how do you prevent duplicate content issues?

  • Nick says:

    I find guest postings to be way more effective than general article submissions. Also, I think its better to submit unique articles to top 10 directories and submitting spun articles to lower directories. Given the advancement in technologies, search engines must be able to figure out Spun content pretty easily. What do you guys feel about it

  • Thanks. I want to make a video about a complex foot motion. I will go check them out.

  • Ileane
    Twitter:
    says:

    Hi John, I think these are great tips. By far my favorite one is about having your blog link at the beginning of the video descriptions. In my early days of creating screencasts I was shy about adding my blog url in the description at all, basically because I thought it might get me banned (silly me) and as time went on I become more diligent about including my url in every description. Now thanks to your tip, I'll go back and edit all of them by moving the url up to the beginning! Viddler is DoFollow so I'll start there. I've used TubeMogul for some of them so I'll update the descriptions there too. Really glad I read this post. Thanks!!

  • Dave says:

    Building a link wheel using social media sites such as Squidoo is a good practice. Not only do they have a lot of link juice but you can build a lot of backlinks to them quickly to generate traffic without being worried of getting sandboxed by Google.

  • Tim Ryan says:

    I completely agree that there is a limit on the number of times that we could use keywords in articles. Google might find it spammy if keywords are used 5 times in a 100 word article, therefore won’t be displaying it in their search results. Submitting articles through article directories like Ezine is one of the effective tools in getting link luv.

  • Daniel
    Twitter:
    says:

    I’m waiting for Animoto to send me my first promo video right now, thanks to your recommendation. Thank you for sharing these SEO tips!

  • Great article! I just began working on videos for my website so I’m looking forward to seeing some of the hard work kick in! I used oneload.com to help distribute them which takes a little while to set up, but from here on out syndication should be easy.

  • carlton says:

    I have tried out twitter and Digg and can for sure say that they work in driving traffic to one’s site

    Thanks for this great post