4 Tips for Content Promotion Success

Feb 15, 2012   //   by Kaila Strong   //   internet marketing, SEO Blog  //  15 Comments

A siloed promotion strategy is rarely successful. Variety is key in any promotion that has even a shred of hope at taking off. You want to attract a wide array of visitors within a short period of time, so coordination is key. If you’ve ever put together a content promotion strategy then you know that the details count – and they count from the very beginning.

The first step is to start making a plan. Think of the different channels in which you can share your message. Social media, SEO, guest blogging and e-mail in my experience are four of the best ways to promote your content. Different channels may perform better for you such as paid camapaigns/PPC, mailers, tv, radio, etc… Cater your content promotion to the channels in which your inbound marketing performs best.

Social Media
If you’ve done your job well on social media than it’ll be no problem to get eyeballs to whatever you’re trying to promote. Building a community requires brands to become experts, shed knowledge and provide answers. Every now and again it’s appropriate to have a self serving tweet or status message update. And some studies even show that asking for a RT or “Like” can increase the likelihood of it actually being done.

SEO
Optimize your promotional landing page or piece of content for search engines. This is one of the best things you can do to promote your content! Determine the terms that will yield the highest traffic with a bit of keyword research. During your brainstorming sessions when determining new promotions and content assets in the future think of these keywords to build a campaign around.

Long tail search terms certainly bode well for many industries so consider all keyword research tools to find the best variations. Searching Q&A sites and social sites, as well as polling your audience are great ways to get ideas.

Guest Blogging
Promote your content with a bit of guest blogging. Think about the type of guest post that would intrigue the audience but also allow you to slip in a little mention of your promotion. It will allow you to get your name in front of a new audience and help you build authority in your niche – if you do it right.

E-Mail
With a bit of research anyone can get their hands on the e-mails of awesome webmasters. Sure the research is hard, but once you get the hang of it you can be extremely successful. I always thank my lucky stars that I have had the chance in my past to be a link builder. I learned so many tricks and research skills to find awesome sites appropriate to literally any niche. Once you find the site and you if you can give a good enough, personalized enough, enticing enough pitch then you might just convince a blogger or webmaster to write about and link to your content.

These are just a few tips to help you along the way, as I stated before – it’s important to see which channel works best for you. Track your inbound marketing efforts with an analytics program and monitor data throughout any campaign.



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Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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  • Lily Rose says:

    These four are really the crucial points for success and content promotion. I have to admit that I’m a bit lazy for social media part, but I’m trying to overcome that.

  • Kaila S says:

    I hear ya on that one Lily! But in all reality I feel like the most traffic I can drive in some promotions is soley through social channels, so it’s one not to miss out on. :) Thanks for the comment!

  • Nancy says:

    This is very helpful…Thanks a lot for sharing it to us here…

  • Alex says:

    I appreciate the 4 tips. But I think we must add up the a Good Tone of your content to make the readers interested and understand what the site is trying to pursue.

  • Tessa says:

    Guest blogging is the best way to promote the content. Important thing in guest posting, is to choose the niche blogs which has good traffic. It also helps to promote the content across social network.

  • David Luiz says:

    I agree with the points you mentioned for success of content promotion. I believe SEO and guest blogging are the most important points for content promotion.

    Thanks for sharing.

    -David

  • ReviewGates
    Twitter:
    says:

    Social Media is one of the best way to promote your online content. It provides more exposure to your content among targeted crowd. I got more and more visitors day by day from Social media.

    Anyway the points you discussed is very important for all the bloggers
    Thanks for the great share.

  • Miki says:

    Blogging is he best way for the content promotion..

  • Dave Ventura says:

    Creating content or simply blogging activity is always a powerful medium not only publishing something you wanted to showcase but rather an online marketing tool for your business. Blogs may come in different ways may it be a personal or for business one main ingredient is the content that must be unique, original and informative. Thus having that ingredient is not enough when not incorporated with some tactic of promotion its either of the above mentioned tips like sharing to social media, SEO, guest blogging of E-mail through that approach content promotion would succeed.

  • Robert
    Twitter:
    says:

    I haven’t used much guest blogging for my site, so honestly I can’t really comment on its effectiveness.

    However, I have used social media and SEO as the bedrock for my traffic generation. Whenever I write new content, I make sure it fits my SEO strategy and the page is optimized to the best of my knowledge. Once the content is published, I hit the internet pavement so to speak and start spreading word to my new content. I use tons of different social media, blog commenting, etc.

    It’s all about testing and finding out what works for getting new eyes on your content.

  • Robert
    Twitter:
    says:

    I haven’t used much guest blogging for my site, so honestly I can’t really comment on its effectiveness.

    However, I have used social media and SEO as the bedrock for my traffic generation. Whenever I write new content, I make sure it fits my SEO strategy and the page is optimized to the best of my knowledge. Once the content is published, I hit the internet pavement so to speak and start spreading word to my new content. I use tons of different social media, blog commenting, etc.

    It’s all about testing and finding out what works for getting new eyes on your content.

  • Jamy Hoster
    Twitter:
    says:

    Well one thing which is missing that is content which must be unique. Then there are all those things which are you write are best.

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  • Jimmy Lings says:

    Very nice information posted here. I hope the above four strategies are effective strategies. By that we can definitely promote our business into internet marketing. But the main thing is content, if we maintain the good content its enough to promote our business and we get the good search results in search engines. Anyway thanks to share this valuable post.