4 T’s to Help Improve Your Facebook Marketing Strategy

Mar 21, 2012   //   by Kaila Strong   //   SEO Blog, Social Media  //  10 Comments

You’ve seen the Facebook stats: 845 million active users (161 million active US users), 2.7B daily likes, 60% of all internet users in the US and UK are on Facebook, and 2 billion total registered users. The social media site we’ve been use to for the past 5+ years has grown and evolved – and your marketing strategy should as well.

Improving your Facebook marketing strategy over time requires a bit of trial and error. Heavy testing is involved and is my – 1st T: TEST. If you aren’t testing now, you’re missing out. Having your social media team utilize Facebook Insights is crucial to your success. Test and monitor your messaging strategy in the following ways:

  • Time & date of successful status message updates
  • Type of content and it’s success – pictures, video, etc…
  • Trends in weekly total reach – look for cyclical patterns and spikes
  • Friends of fans count – look for spikes to help you determine your most influential fans
  • # of engaged users and reach per message

There are key sets of data you can obtain by testing, as you can see above. Utilize this information to target your messaging in a better way to your audience – T #2: TARGET. It makes sense that messaging strategies that target your demographic are going to be the most successful, but surprisingly many Facebook admins update their status messages ‘willy-nilly’, often forgetting who their real target market is.

With T #1: TEST, you’ll get a good idea of how your current fans engage with your page. Use this information to target your messages. Do Q&A type of posts work better? This type of messaging, when asking the right questions, can target users in certain buying cycles and help push them over the edge to make purchases. Is more engagement on posts targeted to a certain type of fan? Status messages catering to a female demographic, if you have more female fans than male, can produce higher engagement scores. Do you have a lot of international fans? Page admins can target messaging by location or language. Look at the data and target – enuf said!

And on to – T #3: TAG. It’s surprising to me how few brands actually use tagging. This is one of the best features on Facebook that allows you to cross promote your page and engage as a brand with other pages. Start using tagging in status message updates to highlight business partnerships, give shoutouts to employees, highlight an awesome charity or shed light on a new cause. Start using tagging to engage with other pages and you’ll find the fans of those pages will slowly follow.

Something else to remember when using Facebook to market your business is – T #4: TRENDS.  I use Facebook both personally and professionally, so it seems I’m logged in quite a bit. Over time you start to notice trends in the messages of your friends. Whether it’s things they’re talking about, types of questions they’re asking, events they’re reporting about or even content they’re sharing – these are all opportunities as marketers to get great ideas for your business page.

For example, the “meme” trend and caption photos are pretty hot right now on Facebook. As a business page you can utilize this trend and make your own memes or caption photos. If you weren’t following the trends, however, you may have missed this type of messaging on Facebook. The “Doppelgänger” fad from a few years ago is another example. Using these trending topics to engage with your users can help improve engagement and the effectiveness of your efforts.

Well there you have it, the 4 T’s to help improve your Facebook marketing strategy. Can you think of a few more T’s to add to the list?

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Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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  • Sara says:

    Hey some nice tips here. They come really handy for me because I just started to play with facebook marketing like 2 weeks ago and I need this kind of advices. Thanks 😉

  • Amit Shaw

    Thanks for this post. I am very much active on Twitter because my 2nd source of traffic is Twitter than facebook.
    I also want to get more visitor from Facebook too. Hope this points help me to get more traffic to my new blog.
    -Amit Shaw

  • Shalani says:

    Good to read these post.The tips that given here are useful for a user of Facebook marketing.Thanks for sharing your idea..

  • Ileane

    Hi Kaila, testing is pretty important and I gain a lot of insights that way. It’s interesting because most people say that it’s great to post on the weekends. But one of the Facebook pages that I admin has really low engagement on weekends. I haven’t quite figured out why but at least I have the information. Thanks for the points.

  • Jeesica

    Hey Kaila .. Love to read your blog and I do not believe that you have missed any of the Facebook Marketing T’s. Also I believe that Facebook Marketing and Social Marketing soon would be a part of College business course … what do you think?

  • Ricky says:

    As mentioned by Amit, Twitter is a best source of traffic. Facebook should provide a feature like hashtag. It will make Facebook a better place.
    Thanks for your 4T’s tips. I will try to follow them and see if I can get the result or not.

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  • Alex Braker says:

    Kaila here you have given very nice tips some other tips are like you can add the clean landing pages. You should create the proper fan pages for your website and increase the friend lists who are interested in your services. You should share the videos on the facebook and attract the users to your website.

  • shehab says:

    Thanks Kaila for the useful tips , actually FaceBook is playing important role at marketing industry , last news i heard about FaceBook that it grew 700% in the last 2 years !!!