5 Geospecific Link Building Tips

Dec 22, 2011   //   by Kaila Strong   //   link building, SEO, SEO Blog  //  7 Comments

When I’m approached with a client who heavily relies on business from a specific geographic area may seem daunting to come up with advanced strategy for SEO without a bit of out-of-the-box thinking. There are only so many profiles you can submit, customers who review your business, citations you can claim, and onsite optimization changes to make. Eventually there comes a time when you need a strategic link building campaign that focuses on giving search algorithms the signals needed to improve your geospecific rankings.

Through the use of content marketing, social media, and traditional link building you can compete against the rest of that 7 pack. The concept is simple: look for sites that are designed and used almost exclusively by those in your geospecific area. Those signals can help improve local rankings. Here are a few tips to help you with your geospecific link building.

Local Community

If you have the luxury of being a business in a large metropolis or heavily populated area you stand a chance to integrate your business into the local community through a variety of avenues. Reach out to local bloggers, influencers, artists, photographers, business owners and PR professionals. These are the people who will want to link to your site, share the good word about your brand, and of course become your customers too. Many of them likely have websites or blogs where they can link back to you.

Contact local organizations like Local First Arizona, here in Phoenix where I live. Their goal is to work to support the local economy. Organizations like this, promoting the local movement, exist in many other areas too.

Government and Local Resources

The department of commerce websites often contain large lists of local businesses with information such as phone, address and website. Submit your business to sites like this and to local resource sites also. Using an advanced search command such as “phoenix” “list” “businesses” “add your company” or “phoenix” “list” “add your company” “pizza” can yield some decent results for local resource pages.

Targeted Local Directories & Libraries

Many local directories exist still today. More commonly used prior to the popularity of search engines, local directories are a great place to obtain a link. Advanced search commands, just as described above, can showcase some opportunities. Try adding “add your link” to the searches listed above to find additional sites.

Libraries often have local resources linked to from their sites as well. Again, advanced search commands come in handy to track these sites down.

Newspaper Websites

Online newspapers and news sites offer a great way for businesses to highlight their businesses – allowing them to become contributors. A news site like NowPublic.com are crowd powered sites, relying on citizen journalists to help tell the news. They are looking for experts to help contribute and as an expert in your own field you can apply. Bio pages on these reputable sites often have in content do-follow link building opportunities, along with of course the content itself.

Radio Stations

More and more radio stations are becoming content publishers. Many have entire forums and social components to their sites where users can drop links. Additionally some rely on citizen journalism as well. Apply to become a writer or search around the site to see if they have a local resource list to add your business to.

These are just a few of MANY strategies that work to reinvigorate a geospecific link building campaign. Have you done much geospecific link building? Tell us about some of the ways you were able to find some great local links in the comments below.

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Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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  • [...] your rankings for competitive local terms can require quite a bit of  effort. Last month I shared five tips on this very topic here on the SEM-Group.net blog, but I thought I’d give a few more. Here are five more tips on [...]

  • Kaylen Eure says:

    Really enjoyed this article. Much obliged.

  • Kelly says:

    This will definitely help your local business flourish when you follow this method and can get you ahead of the competition. You can also add to the list here is the iPhone Siri, with so many people using there iPhones to locate local businesses will surely help. So go mobile as well.

  • [...] 5 Geo-specific Link Building Tips (Kaila Strong, Vertical Measures) [...]

  • Abhishek says:

    Geospecific link building is very important and it helps in ranking in google places as well. I havebeen doing links in local directories but never tried reaching out to newspapers or other mediums. Though getting links via them looks a bit difficult but certainly worth a try since a backlink from them will be a authority link….

  • Jamy Hoster says:

    Thank you for your tips as after new updates there are lots of changes happened in link building and your this blog will help every one to make good optimization.

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