5 More Local Link Building Tips

Jan 11, 2012   //   by Kaila Strong   //   link building, SEO Blog  //  11 Comments

Does your site’s success depend on receiving traffic from users in the local area? Whether you have one storefront or nationwide locations, link building with a local focus is important to keep traffic numbers up. Maintaining your rankings for competitive local terms can require quite a bit of  effort. Last month I shared five tips on this very topic here on the SEM-Group.net blog, but I thought I’d give a few more. Here are five more tips on finding local link building opportunities.

Network for Links
Industry or networking events in your local area are prime places to share your business card. Why not take it to the next level and use this as an opportunity to build links? Ask people you meet locally if they have websites or blogs. Can you offer up a guest blog post for them in the future? Maybe they have a partners/link/recommended section on their site. Do research on those you meet to find link building opportunities. Write this information on the back of their business card so you can reach out in the future for possible linking opportunities. Slowly but surely you can build buzz about your company just by offering to write a few posts on a few local blogs or links placed on local sites. Additionally you get some very juicy local links along the way.

Groupon for Links
Recently I attended a Groupon presentation and it was mentioned that local search rankings can sometimes increase when a Groupon is successful and catches on. Certainly makes sense – many sites pickup deals from Groupon and post about them, often with a link back to your site. Some of these sites are specific to your local area and can be the perfect local link for your site. Its reasonable to assume you’d see some possible ranking improvements. Note: some businesses certainly see Groupons diminishing their business rather than helping, so use at your own risk. Really take the time to examine all angles to determine if offering a deal is right for your niche.

Cover Local News
Do you have the resources to blog regularly and become a content publisher? Covering the news or local events is a way some have found success in garnering local links. Who else but local folks want to share news and events in the area. They’ll share your posts and some news might even get picked up by local blogs and news sites – linking back to you as the source. Submit your blog to Google News and get extra pickup and possible traffic.

Charity Tweetup
Have a local cause in mind? Organize a Tweetup at a local bar or restaurant, invite local vendors, bring in a local band and invite the community to get together for a good cause. Even if you don’t have the time to organize one you can take advantage of a good ol’ Tweetup. Look for local tweetups in your area and see if you can become a sponsor and get added to promotion efforts – and of course a link on the site. This higher tech crowd is good to network with and some are also likely to tweet, share on Facebook, write about it, take pictures, and otherwise possibly mention the event and your brand.

Colleges, Universities & Vocational Training Centers
Places of higher education are always looking for businesses in the local area who want to partner with students to help them learn skills for the workplace. Offering an internship program through a local college, university or vocational training center can present a link building opportunity. Proactively search out schools that have an area on their site where they feature businesses offering internships or on their thank you pages with links to their websites. Everyone knows that links from .edu websites can be some of the best – plus you’ll be helping to train tomorrows workforce or get some cheap labor out of the process.

Well, that makes 10 tips for local link building. Have more to add to the list? Please share with us in the comments below!

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Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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  • Rick

    Lots of good tips here. In addition i would like to mention charity. If you can find some local charities with websites, donate a few dollars and ask for a backlink.

  • Marbella says:

    Hi Kaila,
    I have read somewhere that 80-85% of all sales come from people who live in the local area, for food, clothing, etc. But durable goods like cars, TV, washing machines, etc. Do people go up to one hour from home. So the local market is important.

  • Ray says:

    I thought about putting a sign in the car window with my domain name on it. I even thought about a t-shirt with it at one point. I don’t know if that would help attract any locals or not. Guess it would depend on the type of business. I sometimes wonder about really small towns or communities. Whether or not they have any online presence or not. Then again, everyone would probably know about them anyway.

  • Tessa says:

    Majority of website visits turns into goal only by the local visitors. So its important to target local region. The tips given are work out to target local region.

  • Tim Ryan says:

    Groupon for links seems to be perfectly helpful for me. People would shop for deals in Groupon, so why not shop for links? Considering all the pros and cons is essential, however, as it can be too risky for a business.

  • Bloomtools says:

    The more and more link building tips you gain the more you gain good serp’s. I really like it.

  • Jauka says:

    Thanks for these 5 local link building tips, I would say there are many methods of link building and we should use almost of all of them so that our links would look natural to search engines.

  • AceLuv says:

    Social media not only gets your brand out their but it also gets relevant back links to your website.

  • WebMax says:

    Very detailed article, thank you for it, Social media are left to build very important link.

  • Peyketallaei says:

    Targeted advertising and Internet advertising businesses Iranian influence in the best reference Ads and promotions

  • Alex Braker says:

    Yeah Kaila, you have shared very nice tips for the link building. You should create the social network to share the links related to your business. Social networking sites like Facebook, LinkedIn and Twitter are good for increasing social appearance for your website in web.