7 Tips for Winning SEO Copywriting

Mar 27, 2010   //   by cory   //   SEO, SEO Blog  //  13 Comments

SEO Copywriting is typically not a difficult skill to master. Provided that you have some grasp of how keywords function in your writing and write well without grammatical mistakes, you can usually be sure that the search engine optimization of your writing has already been taken care of for you. However, there are ways that you can take your SEO content to the next level.

  1. Think About the Man AND the Machine. Do not make the mistake of assuming that only the crawlers need to like your SEO Copywriting. You can write pages that earn you a very high rank on Google but, if visitors do not enjoy reading it, they will likely not trust the content or link back to it.
  2. Get Rid of the Fluff.Whenever you complete a sentence, ask yourself what value it gives to the reader. Of course, introductions will have some expository information. However, the remainder of your SEO Copywriting should be good solid facts and information.
  3. Dense Keywords – Not Saturated Keywords. Your main keyword should be situated at the beginning of your article, in the majority of paragraphs in your main body and relatively close to the end. Do not try to overuse keywords in your article. Total keyword saturation should be around 2-3%.
  4. Bringing Words Out With Accents. Save your bold, italic and underlined words for keywords. This will bring keywords not only to the attention of your readers, but to the attention of search engines. However, using these techniques too often, especially when the words are not keywords, can have a detrimental effect on your SEO Copywriting.
  5. Content is King, Lists are Emperors. Today’s Internet readers love lists. If your article cannot be a list, be sure to include a few within your article. Lists are a great way to squeeze some keywords economically into content and are easy to scan.
  6. Frames = Mistakes. It’s very simple. Do not use frames. They will destroy your content and likely prevent it from being recognized properly by search engines. Enough said.
  7. Keep HTML Code Simple. HTML code is a simple tool to help you keep your content organized. However, stick to simple HTML codes when creating content. Paragraph, header and list tags as well as a few strong tags on keywords are all that are needed with good SEO Copywriting.

This is a guest post by Corry Cummings, who enjoys internet marketing and content writing. He runs a custom content creation business.

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  • wannabe says:

    The only thing I am missing in your article is .. SEO tools..

    You can be a damn good SEO copy writer, but you still need some tools
    .-= wannabe´s last blog ..Twenty One Ways To Promote Your Site | AfB Blog =-.

  • wannabe says:

    The only thing I am missing in your article is .. SEO tools..

    You can be a damn good SEO copy writer, but you still need some tools
    .-= wannabe´s last blog ..Twenty One Ways To Promote Your Site | AfB Blog =-.

  • Liu Xu says:

    Nice post, Corry,

    Well when bringing words out with accents, “h1″ tag is the most dangerous one that is easily recognized by search engines if used too much.

  • Liu Xu says:

    Nice post, Corry,

    Well when bringing words out with accents, "h1" tag is the most dangerous one that is easily recognized by search engines if used too much.

  • carly says:

    This is a great post – as an SEO copywriter myself, i am always looking for ways to improve. People dont generally realise that the copy has to be written for the search engines just as much as the reader.

    Keep up the good work!

  • carly says:

    This is a great post – as an SEO copywriter myself, i am always looking for ways to improve. People dont generally realise that the copy has to be written for the search engines just as much as the reader.

    Keep up the good work!

  • Sanalika Hileleri says:

    Wooww.. Nice post..
    Keep up the good work!

  • Sanalika Hileleri says:

    Wooww.. Nice post..

    Keep up the good work!

  • rentacar says:

    Very good..

  • Thomas More24 says:

    Yes,You are right.Good advice, especially where We talk about Content writing in SEO Which is important part which you mentioned above…..

  • Very nice tips. SEO copywriting is a very great field. And we can only improve that by regularly exchanging our knowledge and always looking for new things. That's I regularly do research about it and try to find new blogs and forums regarding that. This time I got to your blog and found it very interesting and useful.