Is Blogging a Waste of Content?

Dec 1, 2011   //   by Ty Banfield   //   SEO Blog  //  12 Comments

Trashcan

A lot of people in the mainstream view blogging as a really easy activity. The reason is because of the stereotype of a blogger as someone who rolls out of bed at noon and sits in front of their computer with pajamas on.

In reality, blogging is actually very hard to do well. Whether you’re blogging to promote a business or as a primary source of income, it takes quite a bit of discipline to do well. Because developing an audience requires you to deliver content on an ongoing basis, you have to consistently come up with good ideas. If you’re having trouble writing, the pressure is still on for you to deliver.

Regularly delivering quality content will help you build an audience who’s excited to see what you’re going to publish next. However, if you’re publishing 2, 3 or 4 posts a week, this adds up to between 100 and 200 a year. Since your audience is always looking forward to your next post, what happens to all that old content?

Some people argue that because blogs only feature the latest posts that have been published, they’re actually a waste of content and very inefficient. While it is true that the standard blogging format does have this weakness, that doesn’t mean that your posts have to be irrelevant after a few weeks.

If you want to get the most mileage out of every post you publish, there’s just one thing you need to do to make this happen:

Create Resource Pages

After you’ve been blogging for a few months, you will have likely covered some topics throughout multiple posts. While your first post on a topic may have just been an introduction to it, there’s a good chance you’ll dive deeper into it with subsequent posts.

Once you’ve written 3 to 5 posts on a topic, you’re going to have a very nice guide to it. The only problem is all the information is spread out among multiple posts. Luckily, there is a very easy way to solve this issue.

While you’ve probably noticed this trend on quite a few blogs, Derek from Social Triggers has explained his strategy in detail. As you can see from his Building an Email List 101 page, all Derek did was pull together three links to posts where he had covered the basics of building an email list.

He then wrote a few paragraphs of introductory copy, and put all of this on a nicely formatted WordPress page. When you visit the page, you’ll notice that it looks quite a bit like a landing page. If you’ve read any of his posts, you shouldn’t be surprised to learn that this wasn’t an accident.

After he pulled together this simple but valuable page, he sent it out to his email list. From there, his subscribers tweeted it out to others. Then when new visitors discovered this page, they are presented with a signup box for his email newsletter. Because of the quality of the page, Derek has stated that he’s seen great results from it converting new visitors into subscribers.

Have you tried adding one or more resource pages to your blog?

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Ty Banfield

Ty Banfield is a freelance writer. Over the past five years, he's written on almost every topic under the sun. While variety is the spice of writing life, marketing and fitness are the two topics he never grows tired of exploring. He also provides business website development, marketing and conversion consulting that helps businesses attract more customers.

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  • Blogging is definitely not an easy thing to do – or at least do well. Many of the well-known bloggers treat their blog as a career, and spend a lot of time managing their blog.

    As for creating resource pages – that is definitely a great idea. I never thought about bringing together links to similar posts to create a guide. It is a great way to generate traffic to posts, while they may be great, have lost traction in terms of traffic.

  • Jon Cooper
    Twitter:
    says:

    Whether you like it or not, blogging is your only option in terms of SEO. You need to constantly add content do even have a shot in todays SERPs.

    At the same time, don’t over do it – posting more than 2-3 times a week is a waste of content and a waste of your readers time. As a reader, I don’t want to read 7 average posts a week from a relevant blog; I’d rather read 2-3 posts in a week that are of much higher quality, because as we all know, blogging is becoming huge and trying to keep up with all of them is tough from a readers standpoint. Do them a favor and use more time creating a smaller amount of posts. You’ll get ROI in terms of social media, links, and brand awareness per post.

  • I suppose the reason you are using frequent content is the rational for is it still good six months later.

    I have found that I can reference my old blog post in my new blog post to help flush out the learning experience. This helps keep my content moving and provides better backlinks when a post is copied somewhere else. True you only get the benefit on one backlink per domain; you still get the presence of the backlink to the reader and a more authority type presence.

    Personally, I use my blog to assist with finding clients. It helps to have old content because I can reference to it as an educational tool for new clients

  • BenH says:

    Great idea about the resource pages. I sometimes find it disheartening that my old posts I spent a lot of time on are essentially lost into the ether. So I will definitely start to group them up into resource pages.

  • Marbella says:

    Professionally blogging requires discipline and hard work, much surveillance and investigative articles so that the content is right, correct spelling, etc. There is no job you do in your pajamas.

  • Tessa says:

    You can make use of the older post by using the options such as Related posts, Most popular posts, and interlinking within the content of the new post. It helps a lot and also impress the new visitors.

  • satrap
    Twitter:
    says:

    I like the idea of creating resource pages Ty. I think there are other way to get the most out of every blog post. For example you could turn a few related blog posts into a short report and give it away to your list or to build a new list. Thanks.

  • Azali says:

    The content of blogs become reliable if use data from specific source and i agree if use resources page in the blog for users easy to refer. The bloggers need to read more and do some research for give quality content and it is become valuable information to readers.

    Regards,
    Azali

  • Robert
    Twitter:
    says:

    Creating a Resource page is a mind blowing tip for me personally. I never thought about that before and it makes total sense. I quickly looked at some of the top bloggers by following and guess what?? they all have recent pages. So what’s good enough for them This certainly good enough for me.

    Frankly relevant link within your article for it helped as well

  • Jamy Hoster
    Twitter:
    says:

    Blogging never been easy as many people left it cos of there target is not achievable the most important part is the content and your content is never been a waste its always read by user just we need to create a content which are perfect and read able.