Digg Says Goodbye to Shouts, Hello to Facebook and Twitter

May 28, 2009   //   by Gerald Weber   //   SEO Blog, Social Media  //  22 Comments

Last Tuesday (May 19th), Digg held their latest Townhall. After talking about upcoming Digg events, they began answering questions from users, and a screenshot of the first question they answered is below:

Digg Townhall Question

When presented with this question, Jay Adelson and Kevin Rose stated that they were planning on shutting down this feature in a few days. They said that while they realized this was a controversial decision, they had decided to replace it with new sharing options. The two sharing options they mentioned were Facebook and Twitter, and they said that these changes would make the sharing process simpler and more streamlined.

Digg stuck to this promise, and on Tuesday of this week (May 26th), they made the official announcement on their blog that they were removing the shout feature. In addition to discussing the ability to quickly share via Facebook or Twitter, the Digg post also stated that while they have removed the “Blog This” feature, they still have a shortcut for sharing via email (as you can see from the screenshot below):

Digg Sharing Options

While this may not seem like a major announcement or change, it is actually quite interesting in regards to Digg. The reason it’s interesting is because it is in contrast to some of their recent decisions. Back in March, I wrote a post for Search Engine Journal called “Why is Digg.com Taking the “Social” out of Social Media?” Although I provided several example of “anti-social behavior” by Digg, the most notable is that they had temporarily removed all of the external links from profile pages to social networking sites like Facebook, Flickr and Twitter. While they put the social links back several hours after the post was published, this move showed that at the time, they were trying to create a wall garden for themselves. However, after apparently rethinking their decisions, it seems that they have scrapped this approach and started to embrace the entire social web.

So, what does this mean for Digg? Well, in terms of Digg as a company, while they do risk giving away traffic to other sites in the social realm, I also believe that they can benefit by bringing in new users from these same sites who see content that is being promoted from Digg.

In terms of content, Greg from 10e20 said that:

“After the shout-pocalypse I believe that Digg will be a better place from a content perspective. Average stories won’t be artificially inflated; articles will be back to being judged based on their content … not on who has motives behind it.”

I personally disagree with this statement, because if people are trying to “artificially” gain exposure, they will be able to use their Facebook and Twitter profiles to do the same task that they previously did with shouts.

However, I do agree with his thoughts that shifting a focus to external social websites is going to cause “loads of user endorsements that will soon flood your Twitter stream, Facebook wall or your inbox.”

Now that you are up to date and have heard the opinions of myself and Greg from 10e20, I want to hear what you have to think about this topic, so be sure to cast your vote in the poll below!


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Gerald Weber

I founded Search Engine Marketing Group in December 2005. More recently I co-founded viralcontentbuzz.com. which is the free platform that helps bloggers generate REAL "social buzz" on their best content. Feel free to follow me on Google+

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Comment Policy

  • Matt says:

    I’m not a heavy digg user, but I never got much traction with the shout feature. I don’t think it will do much for the overall quality of the articles, becuase as you say they can just be promoted through other channels such as Twitter, etc.

    Nice write up,

    Matt

    Matt | Small Biz Bee’s last blog post..Don’t Create Your Business Website Without Reading These Five Tips

    • Gerald Weber
      Twitter:
      says:

      Matt,

      I’m not as active on Digg as I used to be either but I still have hundreds of friends there and not only did I never really get much traction when I did use the shout system. I actually avoided and ignored it for the most part. Also I notice that most of the successful Digg users didn’t really use it much either.

      Thanks for stopping by and commenting Matt.

  • Matt says:

    I'm not a heavy digg user, but I never got much traction with the shout feature. I don't think it will do much for the overall quality of the articles, becuase as you say they can just be promoted through other channels such as Twitter, etc.

    Nice write up,

    Matt

    <abbr>Matt | Small Biz Bee’s last blog post..Don’t Create Your Business Website Without Reading These Five Tips</abbr>

    • Gerald Weber
      Twitter:
      says:

      Matt,

      I'm not as active on Digg as I used to be either but I still have hundreds of friends there and not only did I never really get much traction when I did use the shout system. I actually avoided and ignored it for the most part. Also I notice that most of the successful Digg users didn't really use it much either.

      Thanks for stopping by and commenting Matt.

  • Dennis Edell says:

    Still haven't used Digg…ever. lol

    <abbr>Dennis Edell’s last blog post..Would Even The Slightest Hint Of Porn Stop You From Advertising?</abbr>

    • Gerald Weber
      Twitter:
      says:

      ha ha. Yeah Dennis it can be a time sucker. lol

      Haven't seen you in awhile. Thanks for stopping by. :-)

      • Dennis Edell says:

        Nope, I just don't like the setup or the people…present company excluded of course. ;)

        <abbr>Dennis Edell’s last blog post..Who Wants To Sponsor June’s Comment Contest!</abbr>

  • Dennis Edell says:

    Still haven’t used Digg…ever. lol

    Dennis Edell’s last blog post..Would Even The Slightest Hint Of Porn Stop You From Advertising?

  • Chuck says:

    I never was a particularly big fan of Digg – although I do use it a few times each week.

    To be honest, the sharing function was the most attractive aspect of using the system. It was the only feature that reminded me a little of stumbleupon – which is by far my favorite of all the socials.

    Chuck

    <abbr>Chuck | mlm networks’s last blog post..How to Build a Network Marketing Prospect List Online</abbr>

    • Gerald Weber
      Twitter:
      says:

      I personally didn’t use the shout feature that much but I do see why some people might miss it. StumbleUpon is also my favorite. Great minds think alike! SU FTW! :-)

  • Chuck says:

    I never was a particularly big fan of Digg – although I do use it a few times each week.

    To be honest, the sharing function was the most attractive aspect of using the system. It was the only feature that reminded me a little of stumbleupon – which is by far my favorite of all the socials.

    Chuck

    <abbr>Chuck | mlm networks’s last blog post..How to Build a Network Marketing Prospect List Online</abbr>

    • Gerald Weber
      Twitter:
      says:

      I personally didn't use the shout feature that much but I do see why some people might miss it. StumbleUpon is also my favorite. Great minds think alike! SU FTW! :-)

  • Kikolani
    Twitter:
    says:

    I think the only way you get traction with the shout feature is if you are a recognized name among your friends as someone who will Digg up anything they receive. After I got a little too involved in other networks, I stopped watching my shouts, and really just Digg things via the Firefox toolbar or ones that have a Digg button on the post.

    The only thing I hate about links with Digg bars (or Owly, Facebook, etc. bars) is I have the tendency to miss the fact they are there, and then stumble or bookmark the page elsewhere with the digg.com/url instead of the original article.

    ~ Kristi

    <abbr>Kikolani’s last blog post..SEO and Social Media</abbr>

  • Kikolani
    Twitter:
    says:

    I think the only way you get traction with the shout feature is if you are a recognized name among your friends as someone who will Digg up anything they receive. After I got a little too involved in other networks, I stopped watching my shouts, and really just Digg things via the Firefox toolbar or ones that have a Digg button on the post.

    The only thing I hate about links with Digg bars (or Owly, Facebook, etc. bars) is I have the tendency to miss the fact they are there, and then stumble or bookmark the page elsewhere with the digg.com/url instead of the original article.

    ~ Kristi

    <abbr>Kikolani’s last blog post..SEO and Social Media</abbr>

  • Nathaniel says:

    Love Digg, bu this is interesting I have never seen or heard of the Shout feature. I guess it isn't that important since they got rid of it.

  • Nathaniel says:

    Love Digg, bu this is interesting I have never seen or heard of the Shout feature. I guess it isn’t that important since they got rid of it.

  • Susan Vo says:

    I rarely comment on blogs but yours I had to stop and say Great Blog! Great great share here. I will bookmark this website =)

    Susan Vo
    http://www.susanvo.com
    ————————–

    My goal is to help others in this industry expand their business by coaching them about what Network Marketers should know to effectively build their MLM business.

  • Susan Vo says:

    I rarely comment on blogs but yours I had to stop and say Great Blog! Great great share here. I will bookmark this website =)

    Susan Vo
    http://www.susanvo.com
    ————————–

    My goal is to help others in this industry expand their business by coaching them about what Network Marketers should know to effectively build their MLM business.