Comments on: Email marketing that works

By: What’s a ‘CURATED’ Email Campaign?

What’s a ‘CURATED’ Email Campaign? — Wed, 13 Jun 2012 11:44:03 +0000

[...] Email marketing works best only when it suits the needs of subscribers. But it’s sad to see emails that are nothing more than ‘pure promotion’. You might also have deleted a lot of emails delivered to your inbox simply because they sound like a self-interested bore. [...]

By: Johnny

Johnny — Sat, 09 Oct 2010 19:16:00 +0000

Denise,
This brilliant information for every marketing company to remember.

It’s funny how we forget the basics sometimes. I just wanted to add–building trust is the key to everything….we forget sometimes when we’re locked behind the screen– that we’re dealing with humans…myself included.

By: Nick

Nick — Wed, 22 Sep 2010 10:17:00 +0000

I read the article with a great interest, as I want to introduce the benefits of e-mail list to a non profit organization. You laid down many useful points. I understand you you didn’t want to promote any particular list provider, but I really missed links to additional resources, reviews, etc

By: James Lucas

James Lucas — Tue, 14 Sep 2010 14:00:00 +0000

The days of simply mass emailing blindly are definitely over. Having segmented lists for people who have previously purchased from you or have signed up for newsletters makes a huge difference in your email success.