Facebook’s BK Sacrifice App and 6 Other Examples of Brilliant Viral Campaigns

Feb 23, 2009   //   by Eric Brantner   //   Copywriting, SEO Blog  //  9 Comments

BK Sacrifice App

Hamburgers. TV shows. Office products. These are just a few of the things being promoted in an unorthodox manner through viral marketing campaigns. For those who don’t know, viral marketing is any technique that entices users to pass on a company’s marketing message to their friends and family, thus creating more exposure for the message.

Of course, doing this often requires an “outside-the-box” approach. After all, few people are going to spread a blatant advertisement to their friends. That’s why I’ve created this list of some of the most brilliant and successful viral campaigns. The one thing that each of these has in common is that they engage their target audience and elicit a response.

  1. BK Sacrifice- This Facebook App is brilliant! Burger King is no stranger to viral marketing. Almost everyone came across the Subservient Chicken at one point or another. This time, Burger King used Facebook to launch their newest viral campaign. What is it? Users install an app that gives them a free coupon for a Whopper after they delete (or “sacrifice”) 10 friends from their profile. Every time a user sacrificed a friend, a message would be sent to them stating their friend chose a Whopper over them. Of course, Facebook wasn’t thrilled with the campaign, and they pulled the plug shortly after its launch. However, the buzz had already been created, and all in all, the campaign was a success.
  2. Blair Witch- The Blair Witch Project was one of the first movies to use viral marketing successfully. The film generated a great buzz by being promoted as a documentary of a real event. Keep in mind, this was when the web was still developing and people were less used to these types of viral campaigns. The Blair Witch message spread like wildfire, and the film made a profit around $250 million.
  3. Office Max Elf Yourself- The last few holiday seasons, Office Max has pushed a viral campaign that allows users to “Elf” themselves. The concept is simple—upload a picture of yourself on the website, and your face will be affixed to a hilarious dancing elf. Need an example? See our very own Gerald Weber as an elf. The campaign captured mainstream attention, and from November 20, 2007 to January 2.2008, the site received 193 million visits.
  4. Quiksilver Dynamite Surfing- Quiksilver’s fake surfing videos generated millions of hits from youth around the world. The staged video featured a teen throwing a stick of dynamite into the water to create a wave for his friend to surf. Even though the surfers were nothing more than actors, users still passed the video to everyone they knew, gaining Quiksilver an immense amount of exposure in the process.
  5. Dexter Hit List-Dexter is a TV show about a serial killer. A viral campaign to promote the dark comedy featured a mock video of a press conference talking about a death list of the serial killer. Users can go to www.thedexterhitlist.com , enter a friend’s name and some details about them, and the video will show them as the next target on the hit list.
  6. Snakes on a Plane- Say what you will about the movie, but Snakes on a Plane generated an enormous amount of buzz online. One reason for this buzz was a viral campaign that allowed you to send your friends a personalized phone call from Samuel L. Jackson. Sure, the idea had been done before, but it was never personalized and it never featured Samuel ****in’ Jackson.
  7. Transport for London Do the Test- One of my favorite viral ads was the awareness test launched by the Transport for London. The video asks you to count how many passes are made by the basketball team in white. While the user is busy doing this, a twist comes up, making the campaign true viral gold.

 

Which viral campaigns do you love? Tell us about your favorites in the replies.

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Eric Brantner

Eric Brantner is a copywriter who is obsessed with getting conversions. His services are used by small and mid-sized businesses from a range of industries.

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  • vtbarrera says:

    This is a great list of some notable viral scheme, but the Nine Inch Nails viral scheme for Year Zero was one of the most ingenious ones IMHO. Trent Reznor just attended a bunch of shows and dropped USB thumb drives on the show floor with leaks from their latest album. Next thing you know the whole blogosphere was talking about it, and the leaks were spreading like wildfire via torrents.

  • Gerald Weber
    Twitter:
    says:

    I have to say the BK sacrifice app is by far my favorite. I remember when I first installed that, it was so funny I was laughing for like 2 days.

  • Alysson says:

    I think it's important to remember that a campaign doesn't have to have been created since the advent of the Internet and geared toward an online audience to be considered viral.

    What makes something viral isn't just the medium used to discuss it, but that it is being discussed at all. The Internet has simply given us an unprecedented opportunity to share viral content on a much more grand, and more easily tracked, scale.

    Perhaps one of the best early viral campaigns had to be the Wendy's "Where's The Beef" campaign. You still can't utter that phrase today to anyone over the age of 30 without them knowing exactly what you're referring to. That's the epitome of viral. :)

    <abbr>Alysson’s last blog post..Hi, I’m Alysson and I Am Addicted to WordPress Plugins</abbr>

  • ZuDfunck says:

    Too bad you don’t have links for all the campaigns

    Would of liked to have seen the actual footage

    Not that I don’t trust your description, but a video is worth a million words!

    ZuD

  • Gerald Weber
    Twitter:
    says:

    I’m not sure if there are videos for all of them. There is a link to where the BK app was explaining that the BK sacrifice app has been sacrificed. Meaning it does not exist anymore. :-( RIP BK sacrifice app.

  • Mindy Lu says:

    Wish I would have known about this app earlier so I could sacrifice the tards that constantly superpoke me or send me fish! Ha! ;)

  • Gerald Weber
    Twitter:
    says:

    Mindy Lu,

    I totally agree. Those superpokes and virtual beers get out of hand on my facebook as well. You want to be my friend get me a real beer dammit. lol ;-)